Contently

MARCH 23, 2023

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. SERPs Your position on SERPs is as important for local SEO as it is for general SEO where you target a wider audience.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. If you know me, you know I love Instagram. Send upsell campaigns.

Engagement 145

Engagement Marketing Social Media Education 145

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Build sustainable relationships with your audience.

Engagement 130

Engagement Storytelling Content Search Engine Optimization 130

Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. And before they do, they need to trust your brand as a thought leader in the market. Ready to take your content to the next level?

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Choose a preset theme that aligns with your brand identity and is mobile-responsive. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Why or why not?

Content 71

Content Content Creation Medical Brand Awareness 71

Jasper

JANUARY 27, 2023

Social media captions are prime real estate for connecting with your audience. Use these tips to write engaging copy that resonates and builds brand awareness.

Social Media 94

Social Media Engagement Media Brand Awareness 94

Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action. Be Authentic: Authenticity builds trust.

Engagement 98

Engagement Utilities Content Brand Awareness 98

iWriter

JULY 1, 2024

From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business. In this blog post, we’ll explore how strategic website copywriting can boost brand awareness, increase conversion rates, and ultimately drive revenue.

Brand Awareness 59

Brand Awareness Copy Sales Brand 59

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Study your audience It’s time to dig deep and learn about your customers. What are they likely to engage with? In other words, you need a content strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Well, it can increase your engagement and views.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Backlinko

MARCH 3, 2025

The key is creating content that matches what your audience is searching for at every funnel stage. Go to Engagement > Pages and Screens and add a secondary dimension of Session source / medium. They chose a topic they knew would interest their target audience: cooking quinoa. Select Session source.

IT 104

IT Keywords Brand Awareness SEO 104

Neil Patel

MARCH 14, 2023

Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. In this article, I’ve partnered with the VistaCreate team to provide proven strategies that you can use to create more engaging content for your social media platforms.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. First, marketing in eSports allows you to reach a dedicated and engaged audience. Meanwhile, viewers of the game are seeing advertisements increasing brand awareness for those who advertised.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

AUGUST 31, 2021

You can experiment with one or more of these formats to see what works best for your audience. In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run. I wrote a detailed guide to increasing social media followers and boosting engagement.

Website 145

Website SEO Recruitment Brand Awareness 145

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Besides ranking higher, digital PR gurus also want their backlinks to generate referral traffic and raise brand awareness.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

JANUARY 27, 2021

LinkedIn Newsletters Expand Your Audience. If you create a killer newsletter that drives engagement, LinkedIn will show it to more people. The more people engage with yours, the more people it will reach. As a result, you’ll reach a wider audience and build more meaningful connections. That can improve your engagement.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Neil Patel

SEPTEMBER 17, 2020

To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they mean for your marketing campaigns. Engagement rates refer to the number of likes, comments, and shares an influencer gets when posting content online. People Learn About New Brands From Instagram.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. to reach the ever-growing audience on social media. Create a Cohesive Brand Voice. This works. Promote Seasonal Menu Items.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

JUNE 2, 2021

The only scenario where you’d want to use something like this is when you’re dealing with a proven target audience or when your brand is looking to maximize its reach. While it’s certainly easier to make ads on social media, YouTube is a powerful tool for brands looking to promote high-quality video content to a massive audience.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 129

Content Marketing Brand Awareness Marketing Content 129

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. Leverage Influencer Marketing to Reach a Wider Audience. 4 Unique Attributes of Fitness Advertising. Where do you start?

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Your aim is to delight and engage your B2C buyers.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. A clear, methodical marketing strategy can help you create the content needed to impress this audience. Identify Your Audience and Their Needs. How do you identify your audience, though?

Content 144

Content Brand Awareness Collaboration Keywords 144

Neil Patel

JUNE 11, 2021

For example, if you want to increase your newsletter subscribers, focus on building a robust email sequence and craft marketing content in a way that should convince your audience to hit subscribe. Marketing Objectives to Increase Brand Awareness. Increase social media engagement among regular users.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Both require organizations to create content on topics relevant to the target audience. The brand publishes on different platforms to reach different audiences.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

ContentWriters

OCTOBER 31, 2024

This leads to increased time on site, lower bounce rates, and stronger engagement with your brand. On the one hand, having your answers featured can increase brand awareness and authority. Visitors who find your older content less engaging or useful will spend less time on your website. Focus on user intent.

SEO 59

SEO Content Engineering Brand Awareness 59

Neil Patel

MARCH 10, 2021

If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience. It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

NOVEMBER 1, 2021

Influencers can also create such content, but they’re better known for their connection to their audience (i.e., The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. the “influence” they have on their followers).

Content Creator 139

Content Creator Content Storytelling Social Media 139

ContentWriters

DECEMBER 6, 2024

While industry and technical knowledge are important, what separates average content creators from the best is the ability to craft compelling narratives that engage readers and drive results. Content writers create materials that inform, educate, or entertain specific audiences. What is Content Writing? What Does a Content Writer Do?

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

Credible Content

JUNE 2, 2023

Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents. Content-rich websites improve user engagement and reduce bounce rates. Consistent publishing builds audience loyalty and increases repeat visits.

Blog Post 130

Blog Post Publisher Publishing Publishing 130

Smart Blogger

JANUARY 15, 2024

Are you looking to boost your Instagram engagement? Navigating the world of Instagram can sometimes feel like trying to solve a complex puzzle, but in this guide, you’ll discover must-try hacks that provide practical, actionable strategies to help you bump up your engagement. What is Instagram Engagement?

Engagement 73

Engagement Social Media Utilities Brand Awareness 73