Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. The brand publishes on different platforms to reach different audiences. There are differences, however.

Pharmaceutical 140

Pharmaceutical Healthcare Brand Awareness Content 140

Neil Patel

NOVEMBER 25, 2020

It could also serve the purpose of raising brand awareness in your specific locale. You also save on your advertising budget because you’re targeting a hyper-specific audience. Knowing a prospect’s location is crucial to running hyperlocal ad campaigns as it allows you to narrow down your audience to a specific area.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Boost Brand Awareness. In some cases, it may be a good idea to set up geofences at events.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Neil Patel

MARCH 26, 2021

When we research our audience, we’re trying to understand better what they want to see and learn from our presentations. Presentation Skills Help Create Brand Awareness. Ever wondered why personal social media accounts get better engagement than brand accounts ? Because it’s easier to sell a person than a brand.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Neil Patel

MAY 12, 2021

Instead, you build them by creating written and visual content and sharing it wherever you think your audience might be. That’s a huge audience and a lot of prospects. When looking for suitable groups to join, you’ll have to think of your typical audience and the day-to-day problems they may have. Hold Facebook Live Events.

Social Media 145

Social Media Advertising Creativity Promotion 145

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. For example, an image is great for driving home a visually compelling CTA, whereas videos are useful for engaging audiences. Awareness Goals. brand awareness reach. With over 2.74 The lesson?

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

AUGUST 23, 2021

Audience : Inside scoop on your website visitors Acquisition : Details on how visitors found your website Behavior : What people are doing on your site Conversions : How behavior leads to conversions and sales. They’re also excellent for troubleshooting UTM parameters and events among a whole host of uses.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

Neil Patel

FEBRUARY 18, 2021

Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Let’s look at some Twitter advertising examples to see how you can best use this platform to reach your audience effectively: 1.

Advertising 138

Advertising Ads Promotion Creativity 138

Neil Patel

JANUARY 13, 2021

Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. Are you a new brand and trying to increase brand awareness? Facebook Groups.

Brand Awareness 128

Brand Awareness Advertising Agency Communication 128

Neil Patel

APRIL 7, 2021

Improve Brand Awareness and Exposure. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience. Understand Your Audience. Understanding your audience is crucial to the success of a paid ad campaign.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

DECEMBER 4, 2020

True to their name, a microsite is like a mini-website for your brand’s content. Brands often create these sites for a specific event or campaign. Having a microsite may be convenient because it allows visitors to view information about an event or campaign in one place with no clicking through a whole site necessary.

Collaboration 141

Collaboration Social Media Architecture Creativity 141

Neil Patel

OCTOBER 21, 2021

As a marketer, you know how valuable audience connection is. These days, there are more and more ways for marketers to reach their target audiences. The video streaming giant offers streamers a unique platform to share information and grow brand awareness. Some of the key benefits include: Connection With Your Audience.

Social Media 143

Social Media Collaboration Brand Awareness Promotion 143

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Trend Takeovers. Promoted Accounts.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Media Marketing Storytelling 126

Buffer

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.   Time on page indicates how deeply your audience is engaging with your content.

Content Marketing 124

Content Marketing Marketing Social Media Search Engine Optimization 124

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. SERPs Your position on SERPs is as important for local SEO as it is for general SEO where you target a wider audience.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Neil Patel

FEBRUARY 4, 2022

In other words, your audience would rather hear from your customers instead of you. Authenticity is a key ingredient in establishing trust with your audience. In a study by Stackla, 90 percent of consumers say authenticity is an important factor when deciding which brands to support. How does UGC make your brand more authentic

IT 123

IT Brand Awareness Social Media Content 123

Neil Patel

MARCH 16, 2021

Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. Facebook’s business platform gives marketers a variety of options to reach their intended audiences and retarget site visitors. Local Awareness Ads: Hoping to increase attendance for a free event or store opening?

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

NOVEMBER 9, 2021

Ideally, this interaction can drive your hashtag to trend, which can help enhance engagement and create brand awareness. Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels.

Social Media 145

Social Media Media Content Content Creation 145

Neil Patel

OCTOBER 16, 2020

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. QR codes aren’t always the best way to interact with your audience.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Know your audience and create the kind of copy they can’t help but share. Use a variety of content distribution channels where your audience already is to maximize reach.

Content 117

Content Social Media Brand Awareness Promotion 117

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

DECEMBER 2, 2021

The sheer demand for online shopping makes the holiday period one of the best times to launch a new digital marketing strategy, but competition between brands also makes an effective strategy necessary. You can even use your contest to tease the holiday shopping deals and events you have coming up. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. Have a plan.

Marketing 124

Marketing Content Entertainment Social Media 124

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. When you repurpose content, there are tremendous benefits.

Blog 98

Blog Blogging Content Brand Awareness 98

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

Storytelling 117

Storytelling Engagement Landing Page Long Form Content 117

Neil Patel

SEPTEMBER 13, 2021

The technology documentary starts at a live event, where enthusiasts talk about the future of technology and what it means for human life. It offers an inside look into what happens when two young entrepreneurs create an event that spiraled out of control, too. Lo and Behold, Reveries of the Connected World. “Lo

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

OCTOBER 14, 2021

You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. This way, you’ll know which platforms work best for your audience and for the type of content you want to post. You generate audience interest which can boost sales when your offers go live. Here’s how.

Ads 125

Ads Ad Copy Social Media Copy 125

Contently

FEBRUARY 23, 2023

Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Sentiment adds depth to your awareness measurement strategy by shedding light on why your audience might feel a certain way about you (positive or negative).

Content 123

Content Brand Awareness Landing Page Brand 123

Neil Patel

NOVEMBER 17, 2021

From audience insights to creating lookalike audiences, the way you handle, manage, and use your data must be in line with data protection policies. When you collect data through Facebook, make it clear to your audience that it’s you collecting the data and not Facebook. Stay Aligned With Facebook’s Data Policy.

Ads 116

Ads Recruitment Government Advertising 116

Neil Patel

FEBRUARY 15, 2021

Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. You can use it to drive traffic, revenue, and brand awareness. You’ll have a different audience on each of your social media channels, and your content needs to reflect that.

Social Media 145

Social Media Media Marketing Agency 145

Neil Patel

MARCH 31, 2021

These include: local billboards complimentary merchandise (t-shirts, cups at sporting events) transit placement (bus stops, benches, kiosks) point-of-sale displays (backs of taxi cabs, diner tables, flyers at the grocery store) blimps. Oreo took advantage of a current event by using the hashtag #oreoeclipse. Looking for inspiration?

Advertising 121

Advertising Social Media Construction Brand Awareness 121

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Choose a preset theme that aligns with your brand identity and is mobile-responsive. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 107

Website SEO Search Engine Optimization Architecture 107

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Neil Patel

NOVEMBER 26, 2020

The first step in developing a luxury marketing strategy is to understand your audience. Focus on one or two to start with, particularly if your luxury brand is new to digital marketing. This may be increasing brand awareness, but a better and more measurable goal is an increase in sales. (It’s

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

DECEMBER 16, 2021

Search for groups using Facebook’s search bar, or scroll through its suggestions a few times a month to expand your audience. When you reach advanced status, you can create your own Facebook Group, which is much more effective for audience growth than a business page or profile. That’s a large audience you don’t want to ignore.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Quick Sprout

SEPTEMBER 16, 2022

Brands may host webinars for all sorts of reasons—to generate leads, close sales, or onboard new employees. In many cases, they may also do it to engage their current customers, build brand awareness, or educate their audiences. Webex is a leading enterprise solution for video calling, webinars, and online meetings.

Collaboration 122

Collaboration Education Brand Awareness Professional Services 122