Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 111

Content Marketing Marketing Government Content 111

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. In other words, each piece of B2B content you create can be viewed as a small piece of a larger story that guides a reader from the brand awareness stage through the sale (and beyond).

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Backlinko

MARCH 3, 2025

Think of it as people finding your content naturally when they search for information, products, or services. The key is creating content that matches what your audience is searching for at every funnel stage. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results.

IT 102

IT Keywords Brand Awareness SEO 102

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Why or why not?

Content 70

Content Content Creation Medical Brand Awareness 70

iWriter

JULY 1, 2024

From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business. In this blog post, we’ll explore how strategic website copywriting can boost brand awareness, increase conversion rates, and ultimately drive revenue.

Brand Awareness 59

Brand Awareness Copy Sales Brand 59

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! For example, a makeup company might have a goal of increasing awareness of a new sustainable makeup line. In other words, you need a content strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Sponsored Brands to Increase Brand Awareness. Are you not prioritizing brand awareness?

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

JUNE 2, 2021

The only scenario where you’d want to use something like this is when you’re dealing with a proven target audience or when your brand is looking to maximize its reach. YouTube needs to protect their user experience , primarily by providing users with relevant information. Brand Awareness: Non-Skippable Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. to reach the ever-growing audience on social media. Create a Cohesive Brand Voice. This happens more often than you’d think.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. They want useful, actionable information to help them solve real commercial challenges and grow their organizations. Identify Your Audience and Their Needs. How do you identify your audience, though?

Content 144

Content Brand Awareness Collaboration Keywords 144

Neil Patel

AUGUST 31, 2021

For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. You can experiment with one or more of these formats to see what works best for your audience. However, you don’t have to stick to the largest platforms for effective advertising.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Audience interaction is also a large component of digital PR content, as its important to respond to user comments and concerns. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Neil Patel

JANUARY 27, 2021

LinkedIn Newsletters Expand Your Audience. As a result, you’ll reach a wider audience and build more meaningful connections. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. It’s the same with newsletters.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Informational Content. Now you can.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Elna Cain

FEBRUARY 25, 2023

And this translates into credibility, which is how you can get your writing ahead, as the information you provide to your clients is built on trust. Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). When this happens – $$$.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

MARCH 3, 2021

After a while, you can use this information to improve your targeting and advertising methods to improve your results. Boost Brand Awareness. Geotargeted advertising can also raise brand awareness and promote your online channels. Know Your Audience. Get Data on Consumer Behavior. Launch an Actionable Ad.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Neil Patel

SEPTEMBER 17, 2020

Additionally, 70% of Instagram users browse products on the site, and 80% follow at least one brand. All these numbers are great for brands that want to raise brand awareness and make sales. This step-by-step guide is here to help you connect with influencers who are followed by your target audience.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

ContentWriters

OCTOBER 31, 2024

Visual Search Capabilities Visual search tools like Google Lens or Bing Visual Search allow users to search for information using images or videos instead of text. On the one hand, having your answers featured can increase brand awareness and authority. They use visual features like color, shape, and texture to find matches.

SEO 59

SEO Content Engineering Brand Awareness 59

Credible Content

JUNE 2, 2023

Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents. Regular updates provide up-to-date and relevant information, enhancing the user experience. Consistent publishing builds audience loyalty and increases repeat visits.

Publisher 130

Publisher Publishing Publishing Blog Post 130

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. What is Content Writing? What Does a Content Writer Do?

Content Writer 49

Content Writer Writer Portfolio Content 49

iWriter

NOVEMBER 13, 2024

Users are seeking information rather than making a purchase. This content helps attract a larger audience looking for answers. Top funnel keywords drive traffic to your website and build brand awareness. At the top of the funnel, users are often seeking general information.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

The Hoth

APRIL 8, 2025

Backlinks will also: Raise brand awareness Generate referral traffic Increase trust with your target audience (by appearing on credible websites) Improve your visibility in AI-generated responses (ChatGPT, Claude, etc.) However, you must ensure that the research you conduct is relevant, accurate, and valuable to your audience.

Editorial 59

Editorial Social Media Brand Awareness SEO 59

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Identify Your Audience.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

iWriter

DECEMBER 9, 2024

Whether it’s driving traffic, generating leads, or educating your audience, your goals will guide the writer’s approach. Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content.

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. Leverage Influencer Marketing to Reach a Wider Audience. 4 Unique Attributes of Fitness Advertising. Where do you start?

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. There are differences, however.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

Neil Patel

FEBRUARY 11, 2021

Paid social media has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. Paid Social Media Increases Brand Awareness.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Neil Patel

OCTOBER 14, 2020

More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. Promoted videos are a great tool for building brand awareness as people are increasingly discovering new products through videos.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Search will still be central to how we find everything from products and services to news, entertainment, and information.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

APRIL 7, 2021

Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Improve Brand Awareness and Exposure. Sixty-one percent of decision-makers are fine with paying premium prices to collaborate with a brand that leverages thought leadership.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

DECEMBER 7, 2020

Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. In this post, you’ll learn all the different ways you can create polls on Facebook, how to use them effectively, and how polling your audience can help your business grow.

Brand Awareness 145

Brand Awareness Social Media Freelance Engagement 145