Content Marketing Institute

OCTOBER 8, 2017

The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3%

Content Creator 111

Content Creator Audience Script Content 111

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

iWriter

NOVEMBER 13, 2024

This content helps attract a larger audience looking for answers. Top funnel keywords drive traffic to your website and build brand awareness. Top funnel keywords usually attract a larger audience since they are more general and broad. This can lead to higher website traffic, making them valuable for awareness.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Neil Patel

FEBRUARY 19, 2021

SEO takes time to build awareness and pull people down the marketing funnel. Your content may not appear right away, or it may not target the right audience. Paid search, on the other hand, gives you more immediate results by targeting the right audience right away. Take, for example, Instagram Shopping.

Social Media 145

Social Media Sales Media Retail 145

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. Here is how their call-to-action may sound like: Call now and get this set of knives free with your vegetable chopping set.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Neil Patel

SEPTEMBER 9, 2020

Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals. It was produced with the aim of raising brand awareness. It was funny, original, and kept its target audience in mind.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

SEPTEMBER 16, 2021

Through localized content, you can target your audience efficiently—and receive high-intent customers as a result, who are already looking online for something you sell or offer. Google’s SERP knows what content types are most useful to its audiences, and using listicles is bound to boost your organic CTR. Optimize Site Speed.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

AUGUST 6, 2021

Understand Your Audience. Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 16, 2021

Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. Step 1: Get to Know Your Audience. The same applies to writing copy.

Copywriting 145

Copywriting Copywriter Landing Page Copy 145

Contently

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

Publisher 137

Publisher Publishing Publishing Landing Page 137

Neil Patel

SEPTEMBER 20, 2021

This results in traffic arriving on your web pages, ultimately increasing click-through rates and conversions. SEO content works by drawing attention, and then a well-written copy brings value to your audience and solves common problems, encouraging them to purchase. Create Landing Pages.

Website 141

Website Landing Page Keywords SEO 141

Neil Patel

MARCH 23, 2021

Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Make Sure Your Landing Page (or Website) Meets Google Guidelines. If you’re sending traffic to a landing page, make sure that your landing page is compliant with the guidelines Google provides.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Build More Targeted Landing Pages. Segment Audience to Increase Engagement.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. Here’s how to do it.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. What if you could: Spend more time in your zone of genius.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

JUNE 11, 2021

For example, if you want to increase your newsletter subscribers, focus on building a robust email sequence and craft marketing content in a way that should convince your audience to hit subscribe. Marketing Objectives to Increase Brand Awareness. Improve page visits by 50 percent. Reach 150 new users daily.

Social Media 130

Social Media Media Brand Awareness Marketing 130

The Hoth

MARCH 11, 2025

These types of keywords are best for raising brand awareness and building trust with your customers. Theyre called TOFU (top-of-the-funnel) keywords because they exist at the top of your sales funnel (when prospects are learning about your brand and products). What are the Best AI-Powered Keyword Research Tools?

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Neil Patel

DECEMBER 3, 2020

But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. On social media, targeting your audience is dead simple. As long as you already know who your target audience is , direct mail can be highly specific. Direct Mail Increases Brand Awareness.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Neil Patel

JUNE 24, 2021

Functionalities vary widely, but however you incorporate bots, they can be a powerful, real-time player in your digital marketing strategy , buttressing your PPC campaign with interactivity and deepened brand awareness. If that’s not knowing what your audience is going to ask, I don’t know what is.

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Neil Patel

NOVEMBER 25, 2020

It could also serve the purpose of raising brand awareness in your specific locale. You also save on your advertising budget because you’re targeting a hyper-specific audience. Knowing a prospect’s location is crucial to running hyperlocal ad campaigns as it allows you to narrow down your audience to a specific area.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

APRIL 19, 2021

Spotify has opened the doors to smaller companies and brands by setting up a self-service Spotify Ads Studio where you can set your budget at $250 and let it go from there. The process of bidding on eyeballs is similar to Facebook and other social networks, and your ads will vary in price based on deliverability and target audience.

Ads 138

Ads Advertising Brand Awareness Script 138

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness. Strategic partnerships and first-party data sources.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! Creating laser-targeted landing pages. Moreover, they can develop a list of target keywords and provide key insights into your target audience and competitors.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

MARCH 16, 2021

Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. Facebook’s business platform gives marketers a variety of options to reach their intended audiences and retarget site visitors. Local Awareness Ads: Hoping to increase attendance for a free event or store opening?

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

AUGUST 23, 2021

Audience : Inside scoop on your website visitors Acquisition : Details on how visitors found your website Behavior : What people are doing on your site Conversions : How behavior leads to conversions and sales. For example, it provides data on your audience’s gender, location, and interests, among other essential audience-centric data.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. It gives me an idea of what my target audience is talking about and I can learn from experts in the process. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

FEBRUARY 4, 2022

In other words, your audience would rather hear from your customers instead of you. Authenticity is a key ingredient in establishing trust with your audience. In a study by Stackla, 90 percent of consumers say authenticity is an important factor when deciding which brands to support. How does UGC make your brand more authentic

IT 123

IT Brand Awareness Social Media Content 123

Neil Patel

MARCH 30, 2023

Facebook allows you to create a custom audience, but many people don’t realize this. The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page.

Ads 113

Ads Landing Page Advertising Copy 113

Content Marketing Institute

JANUARY 15, 2019

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Audiences watch livestreams differently than they consume videos. Audiences of non-live videos expect more. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Neil Patel

FEBRUARY 17, 2021

Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. The key to an effective direct response marketing campaign is to know your target audience.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

The Hoth

JANUARY 31, 2023

By geo-targeting specific locations, you’ll significantly reduce the amount of competition you have while simultaneously honing in on your true target audience. 1: Superior audience targeting While it may initially seem counterintuitive, targeting a smaller, local audience will significantly benefit your brand.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Credible Content

JANUARY 21, 2023

The principle of liking: Your target audience is more likely to respond positively to your message if they like you. Whether you are writing copy for an email campaign, for a landing page, or simply for individual web pages of a website, you need to convince people into taking an action. Use short sentences.

Persuasion 130

Persuasion Copywriting Copywriter Writing 130

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Select your target audience. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. Set your budget.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107