Ahrefs

JANUARY 28, 2025

Below Ive laid out 11 workflows you can follow to measure the success of your brand awarenessincluding some little-known Ahrefs use cases. Brand awareness refers to a series of marketing tactics that help audiences recognize and recall a brand name, … Read more ›

Brand Awareness 93

Brand Awareness Brand Audience Marketing 93

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. Consider the most impactful elements for each.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. But this format is missing the human element of why the problem exists and matters to the audience.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Get More Engagement.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. What Is eSports Marketing? Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. It might be.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 145

Social Media Media Marketing Brand Awareness 145

Backlinko

JULY 22, 2024

We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Choose a preset theme that aligns with your brand identity and is mobile-responsive. Okay, ready? Let’s start with step one.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

MARCH 10, 2021

Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Since music is a part of our everyday lives, it makes sense to connect what people love to our marketing campaigns. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? According to Claritas , podcasts can lift brand awareness between 24-79% , depending on the industry.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Elna Cain

OCTOBER 19, 2023

Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade. I love helping brands elevate their message on social media and through their email marketing. I can even use similar blog ideas but for a different audience. I see on your magazine that…” 3.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 129

Content Marketing Brand Awareness Marketing Content 129

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Wherever you’re marketing you business, it may never seem enough. I’d like to offer a different perspective on marketing and writing for your biz. I’d like to offer a different perspective on marketing and writing for your biz. A newsletter.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Contently

AUGUST 23, 2024

It can help ensure that your content marketing goals are effective and consistent across various parts of the organization and that no one is going rogue and spending time creating something that won’t help you reach your goals. Do you have a primary as well as a secondary audience? What is a content strategy template?

Content 71

Content Content Creation Medical Brand Awareness 71

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. What Qualifies as a Luxury Brand?

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

OCTOBER 16, 2020

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. As it turns out, QR codes are still a valuable tool for marketers. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 145

Marketing Social Media Content Creation Ads 145

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Awareness Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 141

Social Media Consulting Media Marketing 141

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. The best marketing techniques market to you when you least expect it.

Marketing 120

Marketing Brand Awareness Food Digital Marketing 120

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. The key is creating content that matches what your audience is searching for at every funnel stage. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent.

IT 104

IT Keywords Brand Awareness SEO 104

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

Marketing 143

Marketing Consulting Social Media Brand Awareness 143

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021?

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Create a personalized experience for your audience. In this guide, we’ll discuss the benefits of AI digital assistants and the tools you can use to put your marketing tasks on autopilot.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

FEBRUARY 15, 2021

Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing.

Social Media 145

Social Media Media Marketing Agency 145

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Media Marketing Storytelling 126

ContentWriters

FEBRUARY 8, 2023

One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. 8 B2B Video Marketing Ideas Video marketing for B2B is gaining more and more popularity.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Live stream where your audiences live.

Marketing 125

Marketing Content Entertainment Social Media 125

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market. Content Ideation.

Marketing 137

Marketing Social Media Lead Generation Concept 137