Neil Patel

FEBRUARY 15, 2021

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. This is where social media marketing shortcuts can prove useful. Good vs. Bad Social Media Marketing Shortcuts.

Social Media 145

Social Media Media Marketing Agency 145

Neil Patel

SEPTEMBER 13, 2021

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack.

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

JUNE 11, 2021

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives? Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. 3 Reasons Why Social Media Is Pay to Play in 2021.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Media Marketing Storytelling 126

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Choose a preset theme that aligns with your brand identity and is mobile-responsive. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

FEBRUARY 19, 2021

SEO takes time to build awareness and pull people down the marketing funnel. Your content may not appear right away, or it may not target the right audience. Paid search, on the other hand, gives you more immediate results by targeting the right audience right away. Take, for example, Instagram Shopping.

Social Media 145

Social Media Sales Media Retail 145

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? With proven strategies and easy-to-follow advice, you’ll turn the confusion into a captivating campaign that resonates with your audience. Potent brand awareness. The difference? Let’s begin!

Brand Awareness 87

Brand Awareness Brand Social Media Utilities 87

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. SERPs Your position on SERPs is as important for local SEO as it is for general SEO where you target a wider audience.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

ContentWriters

FEBRUARY 15, 2023

Two and a half hours— that’s the amount of time the average person spends on social media every day. That may sound like a potentially frightening statistic to parents or even to social media users, who may be looking at their app activity stats as they read this. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Increase Brand Awareness. Why Should You Create a Facebook Contest? Get More Engagement.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Smart Blogger

MAY 26, 2023

Navigating the world of social media apps can feel like traversing through a labyrinth. Facebook: The Unstoppable Giant Monthly active users: 3 billion Facebook , a titan in the realm of social media, continues its reign with unparalleled reach and functionality. YouTube: The Video Behemoth Monthly active users: 2.68

Social Media 99

Social Media Media Search Engine Optimization Entertainment 99

Jasper

JANUARY 27, 2023

Social media captions are prime real estate for connecting with your audience. Use these tips to write engaging copy that resonates and builds brand awareness.

Social Media 94

Social Media Engagement Media Brand Awareness 94

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Visitors might come from social media, email newsletters, or by typing your URL directly. The key is creating content that matches what your audience is searching for at every funnel stage. Not random traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. In other words, each piece of B2B content you create can be viewed as a small piece of a larger story that guides a reader from the brand awareness stage through the sale (and beyond).

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Elna Cain

OCTOBER 19, 2023

These are called subject matter experts (SME) and you can either interview them or use quotes from their social media posts. Be aware you can pitch an interview, a case study, or use subject matter expert quotes to help elevate your email pitch idea. I can even use similar blog ideas but for a different audience.

Website 226

Website Retail Portfolio Writing 226

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Why or why not?

Content 69

Content Content Creation Medical Brand Awareness 69

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! For example, a makeup company might have a goal of increasing awareness of a new sustainable makeup line. In other words, you need a content strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses social media influencers, podcasts, bloggers, and news websites. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. You can experiment with one or more of these formats to see what works best for your audience. Seven in ten Americans use social media today. Social Media Strategies.

Website 145

Website SEO Recruitment Brand Awareness 145

Enchanting Marketing

JANUARY 14, 2025

you connect more strongly with your audience. Because they have tons of money to buy brand awareness. We dont have heaps of money, so we have to fascinate our audience with fewer resources. Just when you need to write your next blog post or newsletter or social media post, you can’t seem to find an idea.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Neil Patel

SEPTEMBER 17, 2020

US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. There’s just no denying the power of Instagram in this social media age.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

Neil Patel

JANUARY 27, 2021

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Expand Your Audience.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. While it’s certainly easier to make ads on social media, YouTube is a powerful tool for brands looking to promote high-quality video content to a massive audience.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Where do you start?

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Elna Cain

FEBRUARY 25, 2023

It seems to work, and my audience seems to like my content! Carve out time during your week to spend on social media and sourcing information. I don’t just use generative AI tools but also SEO tools, social media automation tools, and image editing tools since I have written about tools in the past.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. Search engines actually use social signals from social media to rank your website. Exposure is key.

Brand 145

Brand SEO Brand Awareness Keywords 145

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Influencers can also create such content, but they’re better known for their connection to their audience (i.e., Content creators create content for blogs and social media platforms.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Kayleigh Moore

JANUARY 30, 2024

If the pitch had been about how a makeup brand works with celebrities and stylists to build brand awareness on social media, that’d be something I’d take note of. So…as you can see, a pitch about a celebrity red-carpet makeup look is…not super relevant to the work I do. Tip #2: Be CONCISE. Tip #3: Be AVAILABLE.

Brand Awareness 173

Brand Awareness Retail Writer Freelance 173

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. No, and you don’t want to add another social network to your plate.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. Content writing encompasses everything from blog and social media posts to white papers and email newsletters. Content writers create informative materials that build long-term relationships with audiences.

Content Writer 49

Content Writer Writer Portfolio Content 49

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Pharmaceutical 140

Pharmaceutical Healthcare Brand Awareness Content 140

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Besides ranking higher, digital PR gurus also want their backlinks to generate referral traffic and raise brand awareness.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59