Neil Patel

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. You can experiment with one or more of these formats to see what works best for your audience. If you connect better through audio, you can try launching a podcast or host a webinar.

Website 145

Website SEO Recruitment Brand Awareness 145

Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). These articles are, by definition, exploring how awesome these companies are. Inherent trust.

Content Creator 111

Content Creator Audience Script Content 111

Neil Patel

JUNE 2, 2021

TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. These ads function as an entirely optional way for viewers to consume your brand content. You’ve done all your audience and keyword research , and you know what the messaging should look like. Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Identify Your Audience.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

NOVEMBER 1, 2021

Influencers can also create such content, but they’re better known for their connection to their audience (i.e., This can include YouTube videos, TikTok reels, and text-based posts on social media sites like Facebook, Twitter, Instagram, LinkedIn, etc. Content creators aren’t limited to texts, though. Still confused?

Content Creator 139

Content Creator Content Storytelling Social Media 139

The Hoth

APRIL 8, 2025

Backlinks will also: Raise brand awareness Generate referral traffic Increase trust with your target audience (by appearing on credible websites) Improve your visibility in AI-generated responses (ChatGPT, Claude, etc.) However, you must ensure that the research you conduct is relevant, accurate, and valuable to your audience.

Editorial 59

Editorial Social Media Brand Awareness SEO 59

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Now you can. B2B vs. B2C: Content for Paid Social Media.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

iWriter

DECEMBER 9, 2024

Whether it’s driving traffic, generating leads, or educating your audience, your goals will guide the writer’s approach. Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content.

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Neil Patel

FEBRUARY 17, 2021

Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. The key to an effective direct response marketing campaign is to know your target audience. Make sure they align with your brand. Doing so ensures that only your target audience will respond to your campaign.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. You can also promote your posts through social on platforms you know your audience is using. Whatever you do, make sure your keywords match your target audience as well as your product or service.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

NOVEMBER 24, 2020

No one likes to read one huge chunk of text, no matter how interesting and informative it might be. Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including: Headers Images Bulleted lists Bolded & italicized text. Appeal to Different Types of Learners.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Neil Patel

SEPTEMBER 22, 2020

More users, more sales, and more brand awareness. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. Text overlays can be an effective way to lead your audience into your post. What’s not to love?

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. What if you could: Spend more time in your zone of genius.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

NOVEMBER 25, 2020

It could also serve the purpose of raising brand awareness in your specific locale. You also save on your advertising budget because you’re targeting a hyper-specific audience. Knowing a prospect’s location is crucial to running hyperlocal ad campaigns as it allows you to narrow down your audience to a specific area.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

MARCH 16, 2021

Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. Facebook’s business platform gives marketers a variety of options to reach their intended audiences and retarget site visitors. Local Awareness Ads: Hoping to increase attendance for a free event or store opening?

Ads 116

Ads Brand Awareness Advertising Education 116

ContentWriters

FEBRUARY 8, 2023

Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services. This can help increase conversion rates, build trust between you and your audience, and make a more personal connection with your customers.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Neil Patel

DECEMBER 13, 2021

Buyer personas are important for all kinds of marketing plans , and especially when you need to nail down your target audience. The best identifying trait to narrow an audience down on LinkedIn is the job function of your ideal customer. Once you’ve found your target audience, congratulations: you’ve done most of the hard work.

Ads 126

Ads Sales Social Media Advertising 126

Credible Content

JUNE 2, 2023

Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents. Consistent publishing builds audience loyalty and increases repeat visits. Provides more opportunities to capture a diverse audience. Increases brand awareness.

Publishing 130

Publishing Publisher Publishing Blog Post 130

Neil Patel

OCTOBER 16, 2020

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. QR codes aren’t always the best way to interact with your audience.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Trend Takeovers. Consideration.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. Here’s how to do it.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

FEBRUARY 18, 2021

Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Let’s look at some Twitter advertising examples to see how you can best use this platform to reach your audience effectively: 1.

Advertising 138

Advertising Promotion Ads Creativity 138

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational videos are all about adding value to your audience. Let’s take a look at the statistics. I certainly do.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

OCTOBER 14, 2021

You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. This way, you’ll know which platforms work best for your audience and for the type of content you want to post. This can be great for fashion and food brands. Audience research is essential here too. Here’s how.

Ads 125

Ads Ad Copy Social Media Copy 125

Quick Sprout

NOVEMBER 7, 2022

Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. While nofollow links do not directly pass domain authority or link juice, they can still be helpful for brand awareness and referral traffic. So the anchor text should be as natural as possible.

SEO 126

SEO Brand Awareness Engineering Text 126

Neil Patel

MAY 12, 2021

Instead, you build them by creating written and visual content and sharing it wherever you think your audience might be. That’s a huge audience and a lot of prospects. When looking for suitable groups to join, you’ll have to think of your typical audience and the day-to-day problems they may have. Writing an About Page.

Social Media 145

Social Media Advertising Promotion Creativity 145

BKA Content

MARCH 29, 2024

Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand. How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results?

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

ContentWriters

FEBRUARY 15, 2023

This has made it an ideal place for businesses to connect with their target audience, build relationships and promote their products or services. Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales.

Social Media 105

Social Media Media Brand Awareness Marketing 105

The Hoth

JANUARY 30, 2025

Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences. Videos give you the chance to speak directly to your audience, which adds an extra level of personalization to your content.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

SEPTEMBER 15, 2020

They then assess your pin’s relevance to these keywords with a confidence score based on the quality of the information extracted (text-based keywords are more highly rated) and how many times that keyword appears. Search Pinterest for terms that correlate to your audience and industry. Make note of these terms. Conclusion.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

SEPTEMBER 9, 2020

Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals. It was produced with the aim of raising brand awareness. It was funny, original, and kept its target audience in mind.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

SEPTEMBER 20, 2021

However, it’s important to recognize not everyone is in your target audience. Now you know you shouldn’t market your business to everyone, so your next question is how do you find the right audience so you can focus your ads (and ad spend) on the right audience. Identify/Research Your Target Audience.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). It can be particularly helpful at this stage to run A/B tests to make improvements to text, UX, images, and CTAs.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133