Neil Patel

AUGUST 11, 2021

Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. You’ve got to brainstorm topics, plan the webinar , and spread the word. They control the conversation, shape the contours of the market, and reach a huge audience. Free backlinks. The good kind.

Marketing 143

Marketing Consulting Social Media Brand Awareness 143

Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign).

Content Creator 111

Content Creator Audience Script Content 111

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. These include videos, webinars, podcasts, articles, and social media posts. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. There are differences, however.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

The Hoth

JANUARY 30, 2025

Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences. Videos give you the chance to speak directly to your audience, which adds an extra level of personalization to your content.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Neil Patel

APRIL 20, 2021

They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Credible Content

JUNE 2, 2023

Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents. Consistent publishing builds audience loyalty and increases repeat visits. Provides more opportunities to capture a diverse audience. Increases brand awareness.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Quick Sprout

SEPTEMBER 16, 2022

It’s the best for hosting accessible webinars and has a wide range of features, making it ideal for businesses of all sizes. If you’re interested in which might be the best solution for your business, check out our full reviews on the best webinar software here. Click here to sign up for free.

Collaboration 122

Collaboration Education Brand Awareness Professional Services 122

The Hoth

FEBRUARY 18, 2025

Since PR campaigns are so effective at reaching new audiences and swaying public opinion, it should be no surprise that they work well for marketing purposes, too. Thats because nano-influencers (between 1,000 and 5,000 followers) boast the highest engagement rates with their audiences. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Education 59

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. Get 50% Off Your First Order of XYZ Product Today Only!”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Contently

OCTOBER 11, 2022

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. If you do it right, you gain trust, loyalty, and advocacy for your brand. You need to understand your audience and cater to their needs.

Content 131

Content Brand Awareness Content Creator Education 131

Contently

FEBRUARY 23, 2023

Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Sentiment adds depth to your awareness measurement strategy by shedding light on why your audience might feel a certain way about you (positive or negative).

Content 124

Content Brand Awareness Landing Page Brand 124

Neil Patel

APRIL 7, 2021

Improve Brand Awareness and Exposure. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience. Understand Your Audience. Understanding your audience is crucial to the success of a paid ad campaign.

Ads 116

Ads Marketing Brand Awareness Education 116

The Hoth

FEBRUARY 15, 2023

Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. The challenge comes not only from creating all this content but also from not oversaturating your target audience with it all.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. When you repurpose content, there are tremendous benefits.

Blog 98

Blog Blogging Content Brand Awareness 98

Neil Patel

NOVEMBER 24, 2020

Infographics, webinars , and even podcasts can also be used to highlight case studies. Explain how the case study will help them by increasing brand awareness and link opportunities. Remember, a highly effective case study helps both you and your client build trust and reach a wider audience.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Choose not by price, but by where members of your audience are active. GrowthHackers. Blog Engage.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Contently

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Select your target audience. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. Set your budget.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

DECEMBER 13, 2021

Buyer personas are important for all kinds of marketing plans , and especially when you need to nail down your target audience. The best identifying trait to narrow an audience down on LinkedIn is the job function of your ideal customer. Once you’ve found your target audience, congratulations: you’ve done most of the hard work.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

OCTOBER 18, 2021

Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. This will create more time to respond and engage with your target audience : the true goal of content marketing. Evaluate Your Content’s Target Audience.

Content 134

Content Content Creation Social Media Promotion 134

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Know your audience and create the kind of copy they can’t help but share. Use a variety of content distribution channels where your audience already is to maximize reach.

Content 114

Content Social Media Brand Awareness Promotion 114

Verblio

OCTOBER 19, 2022

Backlinks are important because they have a massive impact on your organic search rankings, and at the top of the funnel, this is where you want to excel to get maximum eyes on your content and improve brand awareness. Does your audience value your content enough to share it on their feeds? Social shares. Follower growth.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. When you connect with your audience through content, you can build a lasting relationship. Content marketing can help raise awareness of your brand and what you offer.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

Engagement 52

Engagement Audience Content Storytelling 52

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. making it easy to find what your audience likes. Now, it’s time to focus on your audience and deliver a top-notch lead magnet to grow your list. It’s also highly visual.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. The form and amount of customer success you create will depend on the product purchased and your audience’s needs, Cohen says. Hold live webinars on a regular schedule that gives customers the opportunity to ask questions.

Sales 130

Sales IT Search Engine Optimization Content 130

Buffer

DECEMBER 5, 2023

For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. If all your posts on the new channel are repackaged from somewhere else, they can come across as repetitive to your audience. 2a: Should you repurpose only old content?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

ContentWriters

OCTOBER 12, 2022

If you’re a small brand with a limited marketing budget, your CEO isn’t going to end up hearing your latest slogan on the street, but there are other metrics you can use to prove the value of ROI. Brand Awareness. Did the content feel personal to your audience in some way? Did it resonate?

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Neil Patel

MARCH 30, 2023

Facebook allows you to create a custom audience, but many people don’t realize this. The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. Let’s begin!

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

MAY 8, 2023

They also communicate that information clearly and concisely to resonate with the audience. They may spend days or weeks studying their target audience to find the “nugget” that motivates prospects to act. Brand Copywriting Brand copywriting is unlike any other form of copywriting.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

Smart Blogger

FEBRUARY 13, 2023

To do it successfully, you must: Understand your audience’s needs, problems, and goals Create videos that address their needs at every stage of the sales funnel Promote your videos so they reach your target audience Getting started with video content marketing can be challenging. Who is Your Target Audience?

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Bramework

DECEMBER 21, 2023

How would your audience find you without content ? 3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Once you define your ad objective, the next step is to select an audience based on one or more interests.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Brafton

JULY 18, 2024

With it, you can transform a single blog post into dozens of new assets, and use them as a means of connecting with your audience many times over. The very first goal of content marketing, or any marketing, really, is brand awareness. What exactly is content repurposing? This gets you closer to that goal.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Content Marketing Institute

JANUARY 28, 2019

But today, content teams are not only deploying owned media platforms that build audiences – they simultaneously are tasked with being the experts at native content, branded content, and technological, process-driven content strategies that enable these strategies to be governed, managed, and optimized effectively. Click To Tweet.

Marketing 111

Marketing Government Content Content Creation 111

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Filter by a platform such as: Facebook Instagram Messenger Audience Network. Choosing the right one comes down to your campaign objective and your audience. Struggling to see ROI with your ads? You’re not alone.

Creativity 110

Creativity Landing Page Ads Lead Generation 110