Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Why or why not?

Content 69

Content Content Creation Medical Brand Awareness 69

Backlinko

MARCH 3, 2025

The key is creating content that matches what your audience is searching for at every funnel stage. They chose a topic they knew would interest their target audience: cooking quinoa. It’s about building assets that continue delivering value long after you create them.

IT 104

IT Keywords Brand Awareness SEO 104

Neil Patel

JUNE 4, 2021

Rather than just sharing my video to your page (as you might on Facebook), you can add your comments and flourishes, and then amplify the message to your audience. People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content. Urban Decay: Prince 4 Ever Collaboration.

Brand 131

Brand Social Media Marketing Collaboration 131

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. In other words, you need a content strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. percent of the audience. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Sponsored Brands to Increase Brand Awareness. Are you not prioritizing brand awareness? Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Why Should You Advertise on Snapchat? The only downside?

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. First, marketing in eSports allows you to reach a dedicated and engaged audience.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Digital PR and link-building In the digital age, ranking on search engines is the #1 way to increase a brands online reach.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Kayleigh Moore

JANUARY 30, 2024

For my work with Forbes , for example, I often write about direct-to-consumer brands transitioning into brick-and-mortar stores, brands tackling sustainability issues in a meaningful way, compelling founder stories within the retail arena, and clever marketing tactics brands find success with. Tip #2: Be CONCISE.

Brand Awareness 173

Brand Awareness Retail Writer Freelance 173

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. You can experiment with one or more of these formats to see what works best for your audience. In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Enchanting Marketing

JANUARY 14, 2025

you connect more strongly with your audience. Because they have tons of money to buy brand awareness. We dont have heaps of money, so we have to fascinate our audience with fewer resources. YOU and your enthusiasm are the secret ingredient in your best writing. And you know what? Our personality.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. to reach the ever-growing audience on social media. Create a Cohesive Brand Voice. They may wonder: is this the same brand?

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. It Humanizes Your Brand. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 10, 2021

If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience. It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. A clear, methodical marketing strategy can help you create the content needed to impress this audience. Identify Your Audience and Their Needs. How do you identify your audience, though?

Content 144

Content Brand Awareness Collaboration Keywords 144

Neil Patel

SEPTEMBER 17, 2020

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers. People Learn About New Brands From Instagram. Another eye-opening statistic is how influential the platform is in helping people learn about new brands.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Expand Your Audience. As a result, you’ll reach a wider audience and build more meaningful connections. LinkedIn Newsletters Help Boost Brand Awareness. A newsletter helps get your brand in front of the right people.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. Leverage Influencer Marketing to Reach a Wider Audience. Use Social Media to Build Your Fitness Brand. Where do you start?

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

Content Marketing 117

Content Marketing Telecommunication Pharmaceutical Brand Awareness 117

The Hoth

MARCH 25, 2025

Digital public relations (PR) is where you promote your brand through press releases and online media coverage. This typically takes the form of: Networking with bloggers and online journalists for brand mentions and backlinks through platforms like Source of Sources (SOS). Pitching stories to media outlets to ensure brand coverage.

SEO 59

SEO Brand Awareness Social Media Engineering 59

Neil Patel

OCTOBER 2, 2020

You’ll never reach your target audience that way. If you don’t include the right keywords: Your target audience won’t find your listing Your conversion rate falls flat Your discoverability drops. If you’re selling frying pans, but you call them an egg pan, you’ll miss the target audience. Brand Name. It’s really broad.

Keywords 145

Keywords SEO Brand Awareness Engineering 145

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 129

Content Marketing Brand Awareness Marketing Content 129

Neil Patel

FEBRUARY 11, 2021

Paid social media has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. Paid Social Media Increases Brand Awareness.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In this article, I’ll discuss everything you need to know to increase e-commerce sales for your retail brand through paid search and social ads.

Social Media 145

Social Media Sales Media Retail 145