Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally.

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Storytelling Audience Brand Awareness Landing Page 137

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

Brand 95

Brand IT Marketing Healthcare 95

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

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Website Retail Portfolio Writing 224

Neil Patel

JUNE 4, 2021

Rather than just sharing my video to your page (as you might on Facebook), you can add your comments and flourishes, and then amplify the message to your audience. People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content. Urban Decay: Prince 4 Ever Collaboration.

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Brand Social Media Marketing Collaboration 131

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. percent of the audience. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience.

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Brand Social Media Marketing Keywords 145

Kayleigh Moore

JANUARY 30, 2024

For my work with Forbes , for example, I often write about direct-to-consumer brands transitioning into brick-and-mortar stores, brands tackling sustainability issues in a meaningful way, compelling founder stories within the retail arena, and clever marketing tactics brands find success with. Tip #2: Be CONCISE.

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Brand Awareness Retail Writer Freelance 173

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Sponsored Brands to Increase Brand Awareness. Are you not prioritizing brand awareness? Sponsored Brands.

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Ads Sales Brand Awareness Landing Page 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Why Should You Advertise on Snapchat? The only downside?

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Ads Landing Page Brand Awareness Social Media 145

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. First, marketing in eSports allows you to reach a dedicated and engaged audience.

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Marketing Brand Awareness Advertising Manufacturing 144

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

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Brand Brand Awareness Collaboration Sales 86

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. You can experiment with one or more of these formats to see what works best for your audience. In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run.

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Website SEO Recruitment Brand Awareness 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. to reach the ever-growing audience on social media. Create a Cohesive Brand Voice. They may wonder: is this the same brand?

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Social Media Media Marketing Brand Awareness 145

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. It Humanizes Your Brand. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 10, 2021

If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience. It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. A clear, methodical marketing strategy can help you create the content needed to impress this audience. Identify Your Audience and Their Needs. How do you identify your audience, though?

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Content Brand Awareness Collaboration Keywords 144

Neil Patel

SEPTEMBER 17, 2020

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers. People Learn About New Brands From Instagram. Another eye-opening statistic is how influential the platform is in helping people learn about new brands.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. Leverage Influencer Marketing to Reach a Wider Audience. Use Social Media to Build Your Fitness Brand. Where do you start?

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Advertising Brand Awareness Social Media Medical 141

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Expand Your Audience. As a result, you’ll reach a wider audience and build more meaningful connections. LinkedIn Newsletters Help Boost Brand Awareness. A newsletter helps get your brand in front of the right people.

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Brand Awareness Lead Generation Social Media Publisher 137

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

Content Marketing 117

Content Marketing Telecommunication Pharmaceutical Brand Awareness 117

Neil Patel

OCTOBER 2, 2020

You’ll never reach your target audience that way. If you don’t include the right keywords: Your target audience won’t find your listing Your conversion rate falls flat Your discoverability drops. If you’re selling frying pans, but you call them an egg pan, you’ll miss the target audience. Brand Name. It’s really broad.

Keywords 145

Keywords SEO Brand Awareness Engineering 145

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In this article, I’ll discuss everything you need to know to increase e-commerce sales for your retail brand through paid search and social ads.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

FEBRUARY 11, 2021

Paid social media has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. Paid Social Media Increases Brand Awareness.

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Social Media Media Brand Awareness Advertising 143

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Now you can. B2B vs. B2C: Content for Paid Social Media.

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Social Media Media Brand Awareness Hospitality 134

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. There are differences, however.

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Pharmaceutical Healthcare Brand Awareness Content 140

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 126

Content Marketing Brand Awareness Marketing Content 126

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Boost Brand Awareness. They’re more aware of your brand and your location as a result.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Answer Pet Owners’ Questions.

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Ads Food Brand Awareness Marketing 129

Neil Patel

NOVEMBER 1, 2021

Influencers can also create such content, but they’re better known for their connection to their audience (i.e., The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. the “influence” they have on their followers).

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Content Creator Content Storytelling Social Media 139

Neil Patel

JUNE 11, 2021

For example, if you want to increase your newsletter subscribers, focus on building a robust email sequence and craft marketing content in a way that should convince your audience to hit subscribe. Marketing Objectives to Increase Brand Awareness. Marketing Objectives to Reach International Audiences.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. This also includes users interested in brands or organizations similar to yours or are otherwise part of your target audience.

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Ads Brand Awareness Social Media Persuasion 139

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing. But it doesn’t stop there.

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Brand Awareness Storytelling Keywords SEO 144

Credible Content

JUNE 2, 2023

Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents. Consistent publishing builds audience loyalty and increases repeat visits. Provides more opportunities to capture a diverse audience. Increases brand awareness.

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Publisher Publishing Publishing Blog Post 130

Neil Patel

APRIL 19, 2021

There was a time when Spotify only dealt with large brands with big bank accounts. Spotify has opened the doors to smaller companies and brands by setting up a self-service Spotify Ads Studio where you can set your budget at $250 and let it go from there. Spotify Ads Cost. The cost for a campaign previously was $25,000.

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Ads Advertising Brand Awareness Script 138

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational videos are all about adding value to your audience. Let’s take a look at the statistics.

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Marketing Brand Awareness Social Media Education 145