Grammarly

JULY 25, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Grammarly

OCTOBER 1, 2024

Effective communication is crucial in any workplace. From project management to daily team interactions, communication is how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. The benefits of effective business communication are vast.

Communication 98

Communication Collaboration Writing Style Projects 98

Grammarly

APRIL 25, 2024

Missed deadlines, lost opportunities, wasted time and money, employee and customer churn—these are just a few of the possible outcomes of poor business communication. Avoiding the high cost of poor communication means identifying the most significant barriers to effective business communication and taking steps to overcome them.

Communication 111

Communication Collaboration Education Management 111

Grammarly

NOVEMBER 22, 2024

In a world where AI-driven tools are revolutionizing communication, the basics of effective business writing remain vital for lasting impact. Building more effective business communication skills can improve team relationships, boost productivity , and increase your workforce’s confidence and job satisfaction.

Proofreader 98

Proofreader Writing Communication Construction 98

Grammarly

OCTOBER 9, 2024

Effective crisis communication is not merely a reactive strategy; it is part of a proactive approach to establishing a strong, resilient brand, built on trust and credibility. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What Is Crisis Communications?

Communication 97

Communication Government Social Media Management 97

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience.

Writing 252

Writing Copywriter Copywriting Communication 252

Grammarly

NOVEMBER 5, 2024

Improved communication and collaboration Building consensus naturally improves communication and collaboration within teams. For instance, your team may agree on a set amount of time, and everyone can share their opinion, or they may agree to practice non-violent communication standards. Build in time to regulate emotions.

Collaboration 111

Collaboration Communication Construction Finance 111

Grammarly

APRIL 25, 2024

Communication affects almost every aspect of our work and work lives. How successful we are at any of these essential business practices is directly impacted by our communication skills. Most of us agree anecdotally that effective workplace communication is better for business. Today, we have the data.

Communication 98

Communication Construction Collaboration Promotion 98

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. What’s one thing this card inspires me to tell my audience or customers?

Creativity 133

Creativity Brand Copywriter Copywriting 133

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 111

Brand Script Social Media Content Creation 111

Grammarly

MARCH 6, 2024

Whether you’re writing a speech , a memo , a project proposa l, or an executive summary , the purpose of workplace communication is to inform and prompt action. Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration.

Audience 115

Audience Writing Collaboration Communication 115

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 131

Brand Manufacturing Education Text 131

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 105

Brand Storytelling Creativity Text 105

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. However, it’s worth understanding the different types of posts, so you can choose the one that best aligns with what you want to communicate.

Brand 118

Brand Post Education Text 118

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Brand 145

Brand Finance Social Media Long Form Content 145

Express Writers

DECEMBER 20, 2022

Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. relevant to your brand and your customers’ experiences. How Content Marketing Builds Brand Loyalty.

Content Marketing 117

Content Marketing Brand Marketing Content 117

Ahrefs

JANUARY 16, 2023

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus only on what’s truly impactful here. Let’s go through nine … Read more ›

Brand Awareness 114

Brand Awareness Brand Communication Audience 114

Grammarly

DECEMBER 17, 2024

For the past 15 years, Grammarly has been committed to improving students written communication. From brainstorming to submission, Grammarlys AI writing assistant helps you put your best foot forward, write with integrity, and earnFor the past 15 years, Grammarly has been committed to improving students written communication.

Text 98

Text Communication Utilities Education 98

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. The good news? Let’s look at them one-by-one. Segmentation.

Brand 130

Brand Marketing Social Media Engagement 130

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Each client will have a unique tone, style, and audience, so you’ll need to adjust accordingly. the answer is a resounding yes. And the best part?

Freelance 130

Freelance Writer Portfolio Projects 130

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Are they engaging with it?

Content 70

Content Content Creation Medical Brand Awareness 70

ContentWriters

FEBRUARY 7, 2025

How you present your content directly impacts how readers perceive your authority, reliability, and branding. An elevated, formal style can benefit academic work, business materials, and professional communications. Formal tone in writing involves using clear, direct, and respectful communication to convey an idea.

Writing 71

Writing Writing Style Communication Education 71

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. A key element of emotional intelligence is to listen to the emotions of your audience.

Copy 223

Copy Copywriting Copywriter Writing Style 223

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). It all comes down to the three Ps: Passion, Potential, and Profitability.

Blog 101

Blog Blogging Medical Finance 101

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

Content Creator 98

Content Creator Creativity Brand Content 98

iWriter

DECEMBER 3, 2024

In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement. Imagine building a bridge—each piece of content is like a sturdy beam that supports connections with your audience. But why is consistency so crucial in your content planning?

Content 52

Content Entertainment Engineering Keywords 52

Contently

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. In a world of AI “ slop ,” brands need to think beyond the basic blog post. Written content.

Brand 83

Brand Content Social Media Storytelling 83

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Because of this, they have a high bar for quality communication. It’s in their job description.

Marketing 119

Marketing Communication Content Content Creation 119