Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. And that leaves a positive brand reputation? They’ve nailed the theory.

SEO 101

SEO Content Finance Concept 101

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). How SaaS brands can improve their homepage copy. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 💡 If you’re new to this concept, first read our essential guide to content curation.

Social Media 106

Social Media Content Retail Content Creator 106

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Brand 145

Brand Finance Social Media Long Form Content 145

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). It all comes down to the three Ps: Passion, Potential, and Profitability.

Blogging 103

Blogging Blog Medical Finance 103

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Freelance Union

MAY 17, 2023

Your brand values are how you show up as a business, a brand, a freelancer. When you clearly share your brand values everywhere your brand shows up, you’ll attract the exact types of customers and partners you’re wanting to reach. Establishing Your Brand Values First, you need to establish your values.

Brand 111

Brand Consulting Freelance Finance 111

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

Brand 144

Brand Creativity Electronics Manufacturing 144

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 93

SEO IT Text Engineering 93

Freelance Magic

NOVEMBER 6, 2024

Finance Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. You’ll find easier success (and pay) working for personal brands in this niche. Fortunately, you don’t have to be a finance guru to be a finance writer.

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Freelance Finance Writing Medical 130

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

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Content Writer Writer Content Writing 239

The Hoth

DECEMBER 17, 2024

After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. The concept of domain authority is huge in the link-building world, as its how SEOs judge the ranking power of a domain. Otherwise, you may attract the wrong audience (i.e.,

SEO 97

SEO Engineering Keywords Website 97

Express Writers

DECEMBER 17, 2024

The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Your published content is your business ambassador to the world.

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Writer Content Writer Search Engine Optimization Social Media 52

Contently

SEPTEMBER 13, 2024

Your audience is watching—closely. Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Many brands concentrate on a single dimension of diversity like race or gender, forgetting about intersections within identities.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Be careful if you’re creating a color scheme for an international audience.

Brand 110

Brand Marketing Food Publishing 110

Express Writers

OCTOBER 25, 2022

It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. Plus, you’ll discover some helpful tips for creating evergreen content to build your brand effectively. And what it isn’t.

Brand 97

Brand IT Long Form Content Content 97

The Hoth

MARCH 25, 2025

Digital public relations (PR) is where you promote your brand through press releases and online media coverage. This typically takes the form of: Networking with bloggers and online journalists for brand mentions and backlinks through platforms like Source of Sources (SOS). Pitching stories to media outlets to ensure brand coverage.

SEO 59

SEO Brand Awareness Social Media Engineering 59

Grammarly

NOVEMBER 5, 2024

This guide provides an in-depth look at the concept of consensus, why it’s important for teams and practical strategies for building consensus in both in-person and remote-work environments. Use Grammarly’s team style guides to encourage team members to use on-brand, inclusive messages wherever they communicate with colleagues.

Collaboration 111

Collaboration Communication Construction Finance 111

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 87

Ads Brand Advertising Social Media 87

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. In that case, podcasting may just be the way to do it—particularly if you’re trying to reach a younger audience. Would it: Raise awareness of your brand?

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Script Concept Social Media Insurance 125

Buffer

MAY 23, 2024

Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media. your target audience’s attention is getting more and more challenging. Copywriting formulas are designed to grab attention and deliver value without losing your audience in the doom scrolling void.

Copywriter 125

Copywriter Copywriting Social Media Persuasion 125

Melanie Saxton

SEPTEMBER 27, 2023

But what I didn’t expect was exposure to a concept called “storyscaping.” Each connection inspires engagement with another, so the brand becomes part of the customer’s story. They should be engaging, wise, and written from the audience’s point of view. Why not make it interactive?

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

MARCH 17, 2023

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading →

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Concept Education Content Social Media 123

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

NOVEMBER 30, 2020

You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. Simply put, if you’re a brand, you can’t afford to ignore Facebook. Complement Your Brand Through a Facebook Cover Photo.

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Text Promotion Social Media Brand 144

ContentWriters

OCTOBER 31, 2024

This leads to increased time on site, lower bounce rates, and stronger engagement with your brand. On the one hand, having your answers featured can increase brand awareness and authority. Research your audience’s specific needs and questions; with each piece of content, address and fulfill a single user need and intent.

SEO 59

SEO Content Engineering Brand Awareness 59

Neil Patel

NOVEMBER 13, 2020

They are incredibly effective at generation leads, engaging your audience, and much more. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Approach your audience as if you were talking to them in person. Crafting Quiz Questions.

Marketing 145

Marketing Advertising Promotion Retail 145

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, let’s say that your organization recently introduced a new coffee brand. Not so much. Don’t believe me?

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Ads Landing Page Ad Copy Advertising 145

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. PR professionals would network with journalists and media professionals to secure promotional spots for their brands, which proved to be wildly successful.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Neil Patel

AUGUST 31, 2021

It’s great to know what everyone in the world is talking about, but if you have a locally-based or locally-driven brand, you need to know how people are feeling in your particular area. If you are creating a social media campaign, knowing those hashtags can help you reach that same audience. Find Local Trends in Your City and State.

Marketing 137

Marketing Social Media Lead Generation Concept 137

The Hoth

MARCH 11, 2025

Concepts like micro-moments, artificial intelligence optimization (AIO), and hyper-personalization are all revolutionizing the industry, so theyre the exact types of keywords youd want to target to stay on the cutting edge. These types of keywords are best for raising brand awareness and building trust with your customers.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Kristi Hines

JUNE 1, 2023

Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. For any audience or question, just Yabble it.

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Transportation Utilities Finance Portfolio 264

Neil Patel

APRIL 19, 2021

Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity. Major brands like Coca-Cola and Disney are already using this retail media network as part of their audience targeting strategies, and it’s easy to see why. What Is Target Roundel?

Advertising 113

Advertising Retail Ads Concept 113

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

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Ads Brand Awareness Lead Generation Advertising 141