Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Search engines, social, bots, and your audience- keywords are significant to each of them. 
 1.

Brand 98

Brand Keywords Consulting Social Media 98

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. In the early stages of building her business, she came to me to explore the ways that tarot could support and inspire her as a creative business owner. So, the Fool became Nina’s creative archetype.

Creativity 133

Creativity Brand Copywriting Copywriter 133

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Ashleyn Writes

JANUARY 10, 2025

Today, Im sharing five AI prompts that Ill carry into this yearand Im convinced theyll supercharge your creativity and efficiency too. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Updating and repurposing requires a different creative mindset from creating something new. Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!).

Post 130

Post Content Creation Storytelling Creativity 130

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). As creative industries shift, we have to shift with them I was ready to embark upon the fifth iteration of my website. Her recommendations clashed with my creative instincts.

Food 133

Food IT Storytelling Social Media 133

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them.

Creativity 141

Creativity Storytelling Concept Audience 141

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) When you share your journey authentically, your audience thinks, That worked for her.

Copywriting 130

Copywriting Copywriter Copy Sales 130

Backlinko

DECEMBER 27, 2024

It also generates outlines and creative content. For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Then, select a language, creativity level, and tone of voice.

IT 112

IT Medical Architecture Manufacturing 112

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Who Is Substack’s Audience? Do you love to write? Create in any way? What Is Substack? Free Newsletters.

Audience 137

Audience Social Media Creativity Writer 137

Contently

FEBRUARY 7, 2023

Each sentence is the start of a brand-new story. So, what’s the key to successfully capturing curiosity in commercial audiences? Creativity. How Can We Get Creative with Content Marketing? Content quality is a major factor for potential buyers evaluating brands with similar products. With more creativity.

Creativity 135

Creativity Content Marketing Marketing Content 135

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. He’s cheeky, interesting, and creative all at once.

Brand 123

Brand Content Marketing Marketing Social Media 123

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & Your S.O.S.

Content Creator 98

Content Creator Creativity Brand Content 98

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 105

Brand Storytelling Creativity Text 105

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges.

Engagement 95

Engagement Marketing Content Social Media 95

Freelance Union

JULY 29, 2024

I have a friend who owned a branding and design agency and confessed that she couldn't shake the fear that every project was a fluke and would likely be their last. As a business coach, one of the most common challenges creative freelancers and entrepreneurs share with me is: not having enough high-quality, well-paying clients.

Creativity 105

Creativity Freelance Collaboration Projects 105

Freelance Union

DECEMBER 13, 2024

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !).

Creativity 98

Creativity Freelance Marketing Collaboration 98

Enchanting Marketing

JANUARY 14, 2025

you connect more strongly with your audience. Because they have tons of money to buy brand awareness. We dont have heaps of money, so we have to fascinate our audience with fewer resources. How to stay creative Creativity can seem fickle. Secondly, review what else is required to keep your creative soul happy.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? Be clever I don’t know your audience specifically, but I do know that everyone likes to laugh.

Brand 130

Brand IT Copywriting Copywriter 130

Backlinko

JULY 26, 2024

Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 It offers creative suggestions (which you can accept or discard) to convey your ideas clearly and improve readability. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.

Content Creation 96

Content Creation Copy Text Creativity 96

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publishing Publisher Publishing 130

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. This approach helps ensure your blog content remains a useful resource for your audience long after publication.

Content 89

Content Blog Blogging Keywords 89

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Social Media Engagement 144

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Freelance Union

MAY 10, 2023

By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confidence to run your own brand strategy session. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 113

Brand Freelance Creativity Engagement 113

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 115

Audience Writing Collaboration Communication 115

Freelance Writing Jobs

FEBRUARY 28, 2024

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail Copywriting vs. Creative Writing: 7 Differences to Consider Here are some things to consider if you’re a creative writer who is exploring retail copywriting for the first time. Retail clients have different needs.

Retail 100

Retail Creativity Writing Sales Copy 100

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Today, I earn six figures writing for major brands—all while working less than 20 hours a week. It’s a career that thrives on variety and creativity. But if you’ve ever wondered, Can I really make a living as a freelance writer?

Freelance 130

Freelance Writer Portfolio Projects 130

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. This granular, industry-specific data provides immense value to their audience. ” It tracks.

SEO 101

SEO Content Finance Concept 101

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52