BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriting Copywriter 98

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. What industries do you have marketing expertise in?

Brand 120

Brand Content Marketing Marketing Social Media 120

Neil Patel

AUGUST 27, 2021

Using a free Substack newsletter is a great way to grow your brand , develop your voice, and build a name for yourself. Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. Whether you choose to go the paid or free route, that’s up to you.

Audience 137

Audience Social Media Creativity Writer 137

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Retail Portfolio Writing 224

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Audience 105

Buffer

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions.

Digital Marketing 74

Digital Marketing Marketing Social Media Search Engine Optimization 74

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. What Qualifies as a Luxury Brand? Luxury Marketing Trends.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

NOVEMBER 1, 2021

Influencers can also create such content, but they’re better known for their connection to their audience (i.e., The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. the “influence” they have on their followers).

Content Creator 139

Content Creator Content Storytelling Social Media 139

Elna Cain

FEBRUARY 25, 2023

Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). It seems to work, and my audience seems to like my content! I have two: one for my Twins Mommy brand and one for digital marketing, my freelance writing niche.

Freelance 209

Freelance Writer Landing Page Consulting 209

Neil Patel

DECEMBER 3, 2020

But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Direct Mail Works Great with a Digital Marketing Strategy. Of course not.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Agency Content Writer

JUNE 23, 2023

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

MAY 31, 2021

My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow. That’s where I focus my marketing efforts… to grow NP Digital. Digital marketing will only take you so far. Now that doesn’t mean marketing or SEO doesn’t work. Time solves all problems.

Marketing 145

Marketing Agency Social Media Digital Marketing 145

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Use Audience Insights to Inform Your Topics.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Neil Patel

AUGUST 6, 2021

Explore Social Media Brand Accounts for Different Countries. Don’t stop your inspiration search at mere Googling: head to social accounts to find brands from different companies. After you’ve changed to the language you’d like to search, explore what top brands in the space are sharing and saying. Is Google Translate accurate?

Content 145

Content Search Engine Optimization Digital Marketing Content Creation 145

Neil Patel

JUNE 2, 2021

Being a marketer is an interesting job. When a new social media platform starts to take off, you’d better be there promoting your brand. I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Shorthand Content Marketing

OCTOBER 15, 2024

For most HVAC businesses, the idea of doing HVAC digital marketing to attract customers is daunting and confusing. There are so many HVAC digital marketing options and the threat of losing a lot of money that brings in no new customers. What is the Best HVAC Digital Marketing Strategy?

Digital Marketing 52

Digital Marketing Contractor Marketing Agency 52

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Top Strategies to Increase Website Traffic Without SEO.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. When you’re seeking continual growth, brand advocacy, and retention, the simplest strategy is to provide a stellar customer experience.

Promotion 136

Promotion Ads Social Media Advertising 136

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing.

Brand Awareness 144

Brand Awareness Storytelling Keywords SEO 144

Neil Patel

SEPTEMBER 27, 2021

It’s another thing entirely to interact with your audience. Remember, the primary purpose of each post is to teach your audience something, and content marketing as a whole is about engaging with the audience that buys your product. Broaden your scope to keep your content calendar full and to avoid boring your audience.

Marketing 143

Marketing Blog Blogging Social Media 143

Neil Patel

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Micro-influencers are helping drive sales, especially in niche markets. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. Email is Trendy Again. Authenticity.

Social Media 144

Social Media Architecture Collaboration Digital Marketing 144

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. Ready to take your CPA marketing to the next level?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

DECEMBER 23, 2021

While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. Think of it as a parallel marketing experience. Branding in The Metaverse. As the metaverse grows, so too will branding and advertising opportunities. Virtual Popups.

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader. We know the feeling.

Marketing 128

Marketing Digital Marketing Search Engine Optimization Healthcare 128

Melanie Saxton

JANUARY 25, 2024

It bridges time and space and can introduce your goods and services to audiences far and wide. The same goes for any enterprise, from startups to larger brands. A trained blogger understands the best practices and how digital marketing works. Emphasis on PROFESSIONAL!

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Utilities 130

Neil Patel

OCTOBER 1, 2021

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy.

Content 135

Content Digital Marketing Social Media Digital Media 135

Neil Patel

DECEMBER 16, 2021

Blogs allow customers to build trust and relationships with brands. Search for groups using Facebook’s search bar, or scroll through its suggestions a few times a month to expand your audience. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web).

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. In today’s crowded market, you may need to give yourself an edge.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MAY 20, 2021

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

Social Media 145

Social Media Advertising Promotion Engagement 145

Elna Cain

MARCH 3, 2023

link] But, these tools still don’t do fantastic for my writing niche of digital marketing and my writing audience of B2B marketers. If the pay is good (or it’s a brand I want to work with) and I know the topic or want to learn more about it, I will TAKE THE GIG (even if they tell me only original content).

Freelance 188

Freelance Writing Copywriting Copywriter 188