The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. This is where digital PR is born, and where it ties into SEO.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Neil Patel

JULY 5, 2021

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. All you have to do is repackage those valuable tidbits and present them to your audience. Let’s say you recorded a podcast this week and released it to your audience. Here’s how.

Long Form Content 144

Long Form Content Content Creation Social Media Brand 144

Melanie Saxton

OCTOBER 23, 2023

From the products you carry to the services you sell, blogging is one of the most important — and cost-effective — ways to boost your brand and marketplace visibility. Believe me, I trained to produce online content through graduate coursework in digital media. That’s the art and science of expert business blogging.

Blogging 130

Blogging Blog Digital Media Engineering 130

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Being a marketer is an interesting job. The best part? Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JUNE 17, 2021

Does your brand need a slogan? It’s a rallying point for your brand. These days slogans are more important than ever as we are awash in visual and audio media, from TV and radio to the internet and digital media. Your slogan can be written and spoken after your brand name, to help people remember what you’re about.

Brand 135

Brand Creativity Sales Digital Media 135

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Management 111

Management IT Digital Media Digital Marketing 111

Neil Patel

OCTOBER 1, 2021

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy.

Content 135

Content Digital Marketing Social Media Digital Media 135

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Blogtrepreneur

JANUARY 7, 2024

While traditional marketing has its place, it’s important that you consider the potential of digital media. With so many great advantages, it’s become the ideal way to connect directly with your target audience. Below we are going to discuss exactly why your business should invest in digital marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. The almost 40-year-old brand had not kept up with the times. “We were a faceless brand. Faceless brands are the next dinosaur.”

Content Marketing 111

Content Marketing IT Marketing Content 111

Ashleyn Writes

FEBRUARY 16, 2022

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. They painstakingly built & earned that audience. ” Media Pitch Example 2.

Media 147

Media Copy Advertising Creativity 147

Content Marketing Institute

JULY 11, 2023

Facts get fuzzier and grow exponentially in this digital media era. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. You cannot stop that. Continue reading →

Architecture 84

Architecture Digital Media IT Brand 84

The Hoth

APRIL 18, 2023

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

Brand 52

Brand Writing Style Content Creator Content Creation 52

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. The form and amount of customer success you create will depend on the product purchased and your audience’s needs, Cohen says. Take the Mailchimp website as an example. ” 4.

Sales 130

Sales IT Search Engine Optimization Content 130

Susan Greene

JANUARY 8, 2013

The result will be qualified leads from members of your audience. A professional website and blog will go a long way in building your brand. Although potentially more costly to produce than digital media, they could provide a solid return on investment by generating sales from customers who otherwise might not have noticed you.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Content Marketing 110

Content Marketing Transportation Marketing Content 110

Neil Patel

FEBRUARY 23, 2023

I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy. Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

ContentWriters

MARCH 27, 2024

In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. Optimizing the content for SEO, ensuring it ranks well in search engine results and reaches its intended audience.

Writer 111

Writer Content Freelance Keywords 111

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Once the mobile app is downloaded, you can push messages to your audience without having to jump through hurdles. Step 6: Formulate a Beacon Marketing Strategy.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

DECEMBER 11, 2017

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained. John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Your CTR can tell you whether you’re targeting the right audience and saying the right things. By analyzing your CTR data, you can gain valuable insights into which version resonates most with your audience.

IT 116

IT Ad Copy Keywords Landing Page 116

Make a Living Writing

JANUARY 22, 2024

As a copywriter, you get to put your English degree to good use by crafting compelling and persuasive written content to engage target audiences. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand.

Copywriter 81

Copywriter Copywriting Freelance Social Media 81

Neil Patel

JANUARY 3, 2023

Choose A Structure That Makes Sense for Your Site And Audience. But that’s not what’s best for your website, for your audience, or for your search engine rankings. Now let’s say you’re a marketing blogger with various overlapping categories, such as marketing strategy, brand strategy, and marketing campaigns.

SEO 85

SEO Search Engine Optimization Utilities Contractor 85

Content Hacker

FEBRUARY 22, 2023

To do this, product content strategists must have an in-depth understanding of the company’s target audience , as well as the product itself. Ensure all product content accurately reflects the company’s brand identity. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

Portfolio 92

Portfolio Content Education Storytelling 92

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand. How many people in the target audience is the blogger reaching?

Brand 33

Brand Blogging Blog Blogger 33

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. Reach How many people in the target audience is the blogger reaching? I actually use at least one more R for Relevance which we’ll cover later.

Brand 33

Brand Blogging Blog Blogger 33

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 70

Storytelling Entertainment Social Media Collaboration 70

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

Copywriter Collective

MARCH 8, 2024

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. In order to do this, we must delve into the smallest details that define a brand’s personality and that resonate with consumers’ viewpoints.

Marketing 52

Marketing Storytelling Copywriting Copywriter 52

Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

Brand Awareness is Key to Success. Your brand awareness is the lifeforce of whether you will have customers or not. Creating ads that discuss your business, and more importantly, what makes it different from others, is a great way to lay the groundwork for your eventual brand.

Ads 52

Ads Brand Awareness Advertising Social Media 52

BKA Content

OCTOBER 10, 2022

In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t. Marketing efforts in the new age combine traditional and digital media. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Advertising Government Social Media 52

ProBlogger

SEPTEMBER 26, 2011

At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. Your audience is a profitable niche market. Just take a look around in mainstream media. Bloggers engage with their audience, who eagerly share their thoughts and feelings.

Blogging 50

Blogging Blog Social Media Advertising 50

ContentWriters

SEPTEMBER 28, 2022

Interactive elements make taking in content much more enjoyable for audiences, which is great news for you as a marketer. Interactive marketing is marketing that makes use of visuals, videos, and other interactive elements to engage the audience, prompting everyone who participates to ultimately take some sort of action.

IT 52

IT Marketing Storytelling Entertainment 52

ProBlogger

OCTOBER 6, 2016

I’m a change evangelist which really means I help brands embrace change and integrate technology, social media, I’m a speaker, proud dad. The first one, I did the opening keynote on digital storytelling and relating with your audience. I did a panel yesterday afternoon on working with brands as an influencer.

Social Media 29

Social Media Media Brand Blogger 29

Neil Patel

DECEMBER 15, 2020

While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. One of the best examples of subliminal messaging used tactfully by a brand is that of FedEx. Why Subliminal Messages Are Effective in Social Media Campaigns.

Social Media 145

Social Media Media Persuasion Brand Awareness 145