Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories. AI tools can’t smell!

Copy 235

Copy Copywriting Copywriter Food 235

Enchanting Marketing

OCTOBER 8, 2024

Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. Your brand colors are blue or purple or yellow. Delicate food on giant white plates. But connecting with your audience is about intangible matters, too. What would they like to read?

Food 233

Food Writing Style Copywriting Copywriter 233

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. AnnGynn Click To Tweet.

Audience 108

Audience Entertainment Landing Page Content 108

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 106

Storytelling Brand Marketing Hospitality 106

Content Marketing Institute

NOVEMBER 21, 2018

Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. You launch a YouTube channel about food. They attract viewers interested in food. What if you created a channel about the slow food movement? Think SEO with a twist.

Audience 96

Audience Food Entertainment Promotion 96

Neil Patel

OCTOBER 14, 2021

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. percent of the audience. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. Their followers will see your brand, too!

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. Keep in mind that different approaches might be more effective based on your audience, industry, and business model. Segmentation helps brands to understand their customers better and target their products accordingly.

Brand 130

Brand Marketing Social Media Engagement 130

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Be careful if you’re creating a color scheme for an international audience.

Brand 110

Brand Marketing Food Publisher 110

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? VR offers a new way to tell stories to an audience. johnkbucher Click To Tweet.

Brand 100

Brand Storytelling Food Manufacturing 100

Neil Patel

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. Get paid for teaching your audience. The only reason businesses pay money to Instagram users is the exposure to the audiences they receive in return. For it to be worth their time, these brands are only interested in influencers with large audiences. Promote affiliate links. Let’s get to it.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Memes Entertain Your Audience. million followers.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. You might create a hero shot focusing on brand experience. Personal grooming brand Dollar Shave Club offers personalized grooming supplies.

Engagement 142

Engagement Food Communication Manufacturing 142

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? You end up spending money on food you don’t need or, worse, coming home empty-handed. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. What is a Target Audience? Let’s jump in.

Audience 81

Audience Food Social Media Digital Marketing 81

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Why do cats: Purr? Like boxes?

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Why use Pinterest for E-commerce?

Food 145

Food Brand Awareness Sales Retail 145

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? With proven strategies and easy-to-follow advice, you’ll turn the confusion into a captivating campaign that resonates with your audience. Potent brand awareness. So, what exactly is a brand awareness campaign?

Brand Awareness 87

Brand Awareness Brand Social Media Utilities 87

Neil Patel

JULY 13, 2021

Your audience has agreed to participate in your membership site given their shared interest in your product or topic. Regardless of which route you choose, ensure that your offerings align with what your audience finds valuable. Food Blogger Pro. The content you build on your membership site should be specific to your audience.

Food 143

Food Utilities Blogger Audience 143

Content Hacker

OCTOBER 18, 2022

From influencers to small businesses to giant brands, business blogging is an essential way to grow trust, grow an audience, bring in traffic and leads, and even bring in more sales. In today’s guide and video, we’ll get deeper into why blogging ISN’T dead – and show you 7 ways to use blogging to grow your brand. Let’s dive in.

Brand 97

Brand Contractor Content Blog 97

Backlinko

JANUARY 8, 2024

The company offers a selection of health-related products, including supplements, vitamins, and other wellness essentials, sourced from reputable brands in the industry. The program provides affiliates with a diverse array of products to promote, empowering them to choose items that align with their audience’s interests.

Healthcare 114

Healthcare Food Medical Promotion 114

Neil Patel

DECEMBER 18, 2020

It doesn’t matter whether you’re developing software, designing a book, developing a web design cover, or simply branding your business: colors define mood and influence responses. You have to use it in the right way, at the right time, with the right audience, and for the right purpose. Where Should You Use Color Psychology?

Website 145

Website Landing Page Food Banking 145

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. What if someone Googles your brand name and finds defamatory content?

Management 145

Management Social Media Food Healthcare 145

Neil Patel

APRIL 27, 2021

If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? For instance, there’s hunger with food marketing, of course, but there’s also why you want to buy, cook, or eat that food. That’s the story that brands can tell across their marketing campaigns.

Marketing 142

Marketing Social Media Food Advertising 142

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Use Audience Insights to Inform Your Topics.

Post 145

Post Writing Social Media Advertising 145

Content Marketing Institute

APRIL 13, 2018

What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). TIP: The first step in a successful Instagram strategy is to know your audience members so you can create relevant content for them.

Engagement 111

Engagement Content Food Retail 111

Neil Patel

FEBRUARY 3, 2021

An ad campaign is only as strong as its audience targeting. To continue the car insurance example, I wouldn’t use messaging and imagery aimed at young drivers in a social campaign targeted at older audiences and I wouldn’t bid on keywords like “car insurance for young drivers” if my target market was older motorists.

Insurance 142

Insurance Marketing Landing Page Food 142

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Neil Patel

SEPTEMBER 21, 2021

Well-researched content helps build audience trust and positions you as a leader in your industry. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. They would also input “food industry” in the phrase search box.

Food 142

Food Content Management System Content Keywords 142

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Cater to Niche Audiences. Mable – Food & Beverage.

Manufacturing 136

Manufacturing Construction Transportation Pharmaceutical 136

ContentWriters

AUGUST 7, 2024

Who is your brand? Your brand encompasses the emotions, values, and perceptions that customers associate with your business. A brand voice that connects with your target audience can attract new customers and assure long-term loyalty. Learn how to build a brand voice, including guidelines and examples.

Brand 59

Brand Healthcare Medical Social Media 59

Ashleyn Writes

MAY 3, 2023

Keep scrolling because I’m going to be showing you how AI can fit nice and snug into your biz (without taking anyone’s job!).  #1: You have to TEACH AI your brand voice, not just tell it AI can fit into your workflow if you teach it your brand voice, not just spit out prompts and expect it to know HOW to say it.

Copywriting 130

Copywriting Copywriter Copy Food 130

Neil Patel

MAY 17, 2021

I’d recommend going one step further and make sure it’s possible to trademark your brand name. Even if you plan to keep your business small, I strongly recommend making sure it’s possible to copyright and trademark your brand. isn’t exactly inspiring and doesn’t separate your brand from any other plumbers in the city.

Food 125

Food Creativity Keywords Brand 125

Neil Patel

OCTOBER 17, 2020

The bot cannot identify accounts who are bots, brand ambassadors, or inactive accounts. The bot often messes up targeting and adds accounts who have no genuine interest in your brand. How Buying Instagram Followers Affect Your Brand Negatively? So even if you follow them, these accounts will not follow you back. MoneyWasted.

Social Media 145

Social Media Entertainment Engagement Education 145

Neil Patel

JANUARY 5, 2021

WordPress themes use different layouts to present content beautifully and boost engagement with your brand. Deciding on a single WordPress theme for your brand can be overwhelming. Not to mention that the same free themes can pop up on many websites, taking away originality from your branding.

Portfolio 145

Portfolio Freelance Food Search Engine Optimization 145

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. Segment Audience to Increase Engagement.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

NOVEMBER 3, 2020

I’m fond of this theme because it’s clean, unbeatable, and will enhance your personal brand. You can also use a background image to customize the theme to your brand. This is essential if you’ll be serving a wider audience in different languages. What more could you want? Ascent Free WordPress Theme [ Preview – Download ].

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Generation Z isn’t the best target audience for every brand. So, you should be targeting them through ads , right? Not necessarily. They also watch less TV.

Ads 145

Ads Advertising Social Media Recruitment 145