ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 111

Content Marketing Marketing Government Content 111

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. These narratives resonate deeply with consumers, fostering an emotional connection with the brand.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally. Content for Each Stage of the Marketing Funnel.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. What conversational tone appeals to your target audience?

Brand 123

Brand Content Marketing Marketing Social Media 123

Backlinko

JULY 30, 2024

Informational keywords How to change a tire, what is SEO 3. Informational Keywords Informational keywords are queries people search for when their goal is to learn or understand something. Here are a few examples of informational keywords: Places to visit in Europe How to clean an acoustic guitar How does inflation work?

Keywords 106

Keywords Sales SEO Digital Marketing 106

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. What’s one thing this card inspires me to tell my audience or customers?

Creativity 133

Creativity Brand Copywriter Copywriting 133

ContentWriters

JANUARY 30, 2025

According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate. To inform the public?

Medical 111

Medical Government Banking Editorial 111

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

DECEMBER 27, 2024

Various programs have the ability to learn almost any kind of information. For example, you could create a custom GPT to edit written content to reflect your brand voice. Then, it reverses the process to recover the data and create new combinations of information. Review them and click the Create Brand button.

IT 111

IT Medical Architecture Manufacturing 111

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Effective SEO involves market research, giving you data about your competition and what your audience wants to see and hear.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Is the tone appropriately formal or informal ? It’s OK to share longer posts.

Brand 118

Brand Post Education Text 118

Grammarly

NOVEMBER 22, 2024

Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities. Correctness: Is the information accurate, and have team members proofread for mistakes?

Proofreader 98

Proofreader Writing Communication Construction 98

Grammarly

MARCH 6, 2024

Whether you’re writing a speech , a memo , a project proposa l, or an executive summary , the purpose of workplace communication is to inform and prompt action. Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration.

Audience 115

Audience Writing Collaboration Communication 115

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 105

Brand Storytelling Creativity Text 105

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). Im no tech expert, but I am a seeker of information. Really, what were talking about is how we define and present ourselves online. But my business model had evolved from visual artist to writer.

Food 133

Food IT Storytelling Social Media 133

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Understanding your audience’s preferences will help you identify which channels are most likely to resonate with them.

Brand 125

Brand Content Social Media Content Marketing 125

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. After consolidating the URLS, it didn’t take long to see an improvement. : Serves an informational intent with factual details about consuming protein powder. The uneven distribution of traffic indicated cannibalization.

Keywords 106

Keywords IT SEO Engineering 106

Enchanting Marketing

OCTOBER 8, 2024

Useful information? Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. Your brand colors are blue or purple or yellow. In-depth information. But connecting with your audience is about intangible matters, too. What makes your content popular?

Food 235

Food Writing Style Copywriter Copywriting 235

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. In other words, you need a content strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Are they engaging with it?

Content 70

Content Content Creation Medical Brand Awareness 70

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience.

Writing 252

Writing Copywriter Copywriting Communication 252

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. If you want your content to matter, you need to define and understand your target audiences first.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

Content 52

Content Content Writer Education Storytelling 52

iWriter

DECEMBER 3, 2024

In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement. Imagine building a bridge—each piece of content is like a sturdy beam that supports connections with your audience. But why is consistency so crucial in your content planning?

Content 52

Content Entertainment Engineering Keywords 52

ContentWriters

FEBRUARY 7, 2025

In many cases, the overall tone of your writing is just as important as the information you share. How you present your content directly impacts how readers perceive your authority, reliability, and branding. As a result, it’s ideal for establishing brand expertise, building trust, and accurately sharing information.

Writing 71

Writing Writing Style Communication Education 71

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Then click Edit business info to manage your business information. Why Is Local Search Marketing Important? Customers that are close to making a purchase.)

IT 95

IT Marketing Keywords Search Engine Optimization 95

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

Content Creator 98

Content Creator Creativity Brand Content 98