Kayleigh Moore

MARCH 5, 2024

Brands and businesses are just conduits for us to connect as human beings. I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. Good storytellers know that in order to capture and hold an audience’s attention, one must edit. But he does it with such… finesse.

Storytelling 130

Storytelling IT Advertising Projects 130

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 97

Brand Storytelling Creativity Text 97

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. And that can still be true, even when it comes directly through a brand’s owned channels. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Agency Content Writer

DECEMBER 2, 2024

Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Whitepapers : Great for B2B audiences, showcasing industry expertise. Social Media Posts : Essential for engaging with followers and building brand loyalty. Can you meet tight deadlines?

Content Writer 246

Content Writer Writer Portfolio Content 246

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Elna Cain

OCTOBER 13, 2022

Many freelance writing jobs , including big publications, will want to see a strong byline that matches their target audience and style of content. Make sure you stick to accomplishments relevant to the content’s audience. One common term that you should definitely know about is a byline. But what is a byline?

Portfolio 154

Portfolio IT Freelance Storytelling 154

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content.

IT 92

IT Medical Architecture Manufacturing 92

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 116

IT Text Prose Architecture 116

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). I’m not the biggest fan of LinkedIn. So what would I post? Idea generation.

Freelance 260

Freelance Storytelling Concept Brand 260

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Search engines, social, bots, and your audience- keywords are significant to each of them. 
 1.

Brand 95

Brand Keywords Consulting Social Media 95

Content Marketing Institute

MAY 29, 2024

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Brand 105

Brand Audience IT 105

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 99

Brand Post Education Text 99

Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories.

Copy 235

Copy Copywriting Copywriter Food 235

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.” Which one, I asked, felt more like her ?

Creativity 95

Creativity Brand Copywriting Copywriter 95

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience.

Writing 251

Writing Copywriting Copywriter Communication 251

Enchanting Marketing

OCTOBER 8, 2024

Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. Your brand colors are blue or purple or yellow. But connecting with your audience is about intangible matters, too. What would they like to read? Which tips would be helpful to them? Welcoming?

Food 233

Food Writing Style Copywriting Copywriter 233

BKA Content

JUNE 6, 2024

Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. These days, audiences seek more than static content passively consumed on the screen. You can maximize your reach and impact by choosing the right platforms to align with your target audience.

Content Marketing 96

Content Marketing IT Marketing Content 96

Credible Content

JUNE 8, 2023

A quick summary of the entire blog post: Transactional search intent is the intention behind a user’s Google search when they are ready to make a purchase. It affects your SEO because it helps you create targeted content for users who are ready to buy. Understanding transactional search intent allows you to optimize your keywords and phrases.

SEO 130

SEO Writing IT Content 130

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Your CTR can tell you whether you’re targeting the right audience and saying the right things. Your CTR can tell you whether you’re targeting the right audience and saying the right things. So, let’s dive right in.

IT 112

IT Ad Copy Keywords Landing Page 112

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. A key element of emotional intelligence is to listen to the emotions of your audience.

Copy 222

Copy Copywriting Copywriter Writing Style 222

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 82

SEO IT Text Engineering 82

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results.

Keywords 97

Keywords IT SEO Engineering 97

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. She adjusts the language to convey warmth, inclusivity, and a sense of community, reinforcing the brand’s commitment to environmental responsibility. It was created by GPT-4.

Ads 218

Ads Ad Copy Storytelling Copywriting 218

Nick Ursborne

OCTOBER 11, 2024

Our audience? But to suggest I could truly empathize with my audience would be stretching the truth. But having such a large library of stories at hand makes it easy to create brand and customer stories with more depth and authenticity. Yup… there is a fear among some prospective clients that I’m too old. No problem.

Copywriting 220

Copywriting Copywriter Copy Writer 220

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Retail Portfolio Writing 224

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. Like salons, restaurants, and coffee shops. But how did it get there?

IT 84

IT Marketing Keywords Search Engine Optimization 84

Kayleigh Moore

MAY 8, 2023

They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators. To educate your customers, help them use the product, etc. It’s not going away. But here’s the thing. Logan Paul.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Kayleigh Moore

JANUARY 30, 2024

For my work with Forbes , for example, I often write about direct-to-consumer brands transitioning into brick-and-mortar stores, brands tackling sustainability issues in a meaningful way, compelling founder stories within the retail arena, and clever marketing tactics brands find success with. Tip #2: Be CONCISE.

Brand Awareness 173

Brand Awareness Retail Writer Freelance 173

The Hoth

AUGUST 22, 2024

That’s what will show up in the results whenever someone searches for your brand name if Google can’t crawl and index your content (the same goes for other search engines, too). Accordingly, crawlability and indexability are two crucial concepts every search engine marketer needs to understand. So what are they, then? What is Crawlability?

IT 81

IT SEO Architecture Engineering 81

Nick Ursborne

FEBRUARY 5, 2024

Help them come up with prompts that will deliver quality, on-brand outputs. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. By providing AI Content Creation Services, you can help your clients in a number of ways.

Copywriting 224

Copywriting Copywriter Freelance Copywriting Content Creation 224

Enchanting Marketing

MAY 9, 2023

But my answers by email feel insufficient. Writing IS hard. Yet, there are ways to make writing more joyful. Shall I try to explain? The big misunderstanding about writing When writing feels easy to read, it can seem like it was also easy to write. But the lower the effort of the reader, the higher the effort of the writer. What to do? The stories?

Writing 268

Writing Writer Blog Post Blog 268

Nick Ursborne

MAY 12, 2024

While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? In the near term, I think we’ll see a surge in the automation of marketing, followed by a pull-back as companies see the damage being done to their brands.

Creative Director 198

Creative Director Creativity Art Director Copywriting 198

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. . Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve

Copywriting 161

Copywriting Copywriter Content Creator Content Creation 161

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. I use ChatGPT and GPT-4 to help me with research and audience analysis. Emotion is at the core of great copy. Great copy touches its readers at an emotional level.

Copywriting 195

Copywriting Copywriter Writing Script 195