Agency Content Writer

DECEMBER 2, 2024

Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Whitepapers : Great for B2B audiences, showcasing industry expertise. Social Media Posts : Essential for engaging with followers and building brand loyalty. Can you meet tight deadlines?

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Content Writer Writer Portfolio Content 246

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content.

IT 113

IT Medical Architecture Manufacturing 113

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Flash forward to 2024.

Food 132

Food IT Storytelling Social Media 132

Backlinko

MARCH 3, 2025

In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Pretty impressive, right?

IT 104

IT Keywords Brand Awareness SEO 104

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Search engines, social, bots, and your audience- keywords are significant to each of them. 
 1.

Brand 98

Brand Keywords Consulting Social Media 98

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results.

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Keywords IT SEO Engineering 107

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. Like salons, restaurants, and coffee shops. But how did it get there?

IT 98

IT Marketing Keywords Search Engine Optimization 98

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. . Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve

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Copywriter Copywriting Content Creator Content Creation 194

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. For example, many website builders offer drag-and-drop editors.

Website 117

Website SEO Search Engine Optimization Architecture 117

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

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Brand Publisher Publishing Publishing 145

ContentWriters

FEBRUARY 21, 2025

It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice. Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise.

IT 66

IT Content Architecture Content Creation 66

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it.

Brand 52

Brand Agency Content Content Creation 52

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. Blogging is only half the battle. Promoting it is the other half.

Promotion 52

Promotion Blog Post Post IT 52

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. So, what’s the key to successfully capturing curiosity in commercial audiences? Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Creativity 101

Creativity Content Marketing Marketing Content 101

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 105

Brand Storytelling Creativity Text 105

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.” Which one, I asked, felt more like her ?

Creativity 133

Creativity Brand Copywriter Copywriting 133

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) is evolving faster than ever. Nature is healing. Let’s go. Its ROI-ready copywriting for $20 a month. right here.

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Copywriter Copywriting Copy Sales 130

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. The first wave of AI adoption has been focused on efficiency and productivity. Marketing can take a similar approach.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is content gamification? Gamified content infuses your marketing with game-like elements to make it more interactive.

Engagement 93

Engagement Marketing Content Social Media 93

Ashleyn Writes

JANUARY 10, 2025

VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. Time is my most valuable asset. I included both.

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Copywriter Copywriting Script Landing Page 130

Content Marketing Institute

MAY 29, 2024

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Brand 127

Brand Audience IT 127

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). I wanted to build an audience and grow my email list. Do you ever get close to content burnout? What worked?

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Post Content Creation Storytelling Creativity 130

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

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Storytelling Marketing Social Media Brand 82

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. Whats the secret to copywriting in 2025?

Copywriter 105

Copywriter Copywriting Script Copy 105

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Elna Cain

OCTOBER 13, 2022

Many freelance writing jobs , including big publications, will want to see a strong byline that matches their target audience and style of content. Make sure you stick to accomplishments relevant to the content’s audience. One common term that you should definitely know about is a byline. But what is a byline?

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Portfolio IT Freelance Storytelling 155

Kayleigh Moore

MARCH 5, 2024

Brands and businesses are just conduits for us to connect as human beings. I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. Good storytellers know that in order to capture and hold an audience’s attention, one must edit. But he does it with such… finesse.

Storytelling 130

Storytelling IT Advertising Projects 130

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs.

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Content Marketing Marketing Content Utilities 92