Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. Then, use that data to decide which content resonates best with your audience. You won’t need anything else to test specific landing pages or features.

Script 101

Script Landing Page Keywords Website 101

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Next, input your audience and product name details and write a short product description. Enter your domain or landing page and click Import Brand to add brand elements. Click Generate when youre ready.

IT 113

IT Medical Architecture Manufacturing 113

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Audience insights: Need to know what makes your audience tick?

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Ensure each page’s content is unique to avoid duplicate content issues. For example, this furniture rental company has created several service pages with the same keywords for multiple locations.

Keywords 107

Keywords IT SEO Engineering 107

Neil Patel

AUGUST 3, 2021

There are several free tools if you want to send users to a landing page, or you can use a paid version if you want to track links, etc. Add URL links to your landing page. For example your podcast, specific blog posts you’ve mentioned in posts, sale pages, etc. Why Should I Use Link in Bio Tools?

Social Media 145

Social Media Media Landing Page Promotion 145

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs. Why Is Local Search Marketing Important?

IT 98

IT Marketing Keywords Search Engine Optimization 98

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. You can do nearly everything right, but without clear direction for your audience to further interact with your paid ads, you’ve done little more than create a pretty picture. Direct Leads to a Landing Page.

Ads 142

Ads Landing Page Social Media Copy 142

Elna Cain

FEBRUARY 25, 2023

It seems to work, and my audience seems to like my content! Write a landing page of 300 words and an article that’s 3000 words. You can use Canva Magic Write in Docs only, and it can help you create many forms of content like eBooks, landing pages, blog posts, and more.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

AUGUST 6, 2021

Understand Your Audience. Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Landing pages .

Brand 105

Brand Education Digital Marketing Audience 105

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

JULY 26, 2024

You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic. You can also use Grammarly to detect plagiarism in your content.

Content Creation 96

Content Creation Copy Text Creativity 96

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. Build More Targeted Landing Pages.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

AUGUST 11, 2021

If Google decides that your ad isn’t relevant to the audience you’re targeting, Google won’t display your ad high enough and you will end up with low impressions and poor performance. The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. Conversions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Web design, for instance, can impact how favorably someone views your brand or product. You can also use neuromarketing principles on your landing pages. This is the middle brain engaged. What am I doing wrong?

Sales 142

Sales Landing Page Storytelling Government 142

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Sign up forms.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

FEBRUARY 26, 2021

billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. How do you create the right Google ads that get you in front of the right audience at the right time? There’s no denying the impact that a strong headline has on your audience. Address a problem your audience is facing.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. You’d be hard-pressed to buy a smartphone without a touchscreen, but that doesn’t mean it isn’t a feature brands can talk about. After all, only one-third of customers trust the brands they buy from.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

SEPTEMBER 16, 2021

Another title tag tip that will optimize your organic CTR is to leverage your corporate or personal branding. Make sure you: Don’t frontload your brand: I used to put my name at the front of the title but then I noticed it caused my rankings to drop. This A/B test works best if you have a large audience on social media.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

DECEMBER 12, 2020

The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. How to Choose The Best Free Website Builder For You. Learning Curve.

Website 145

Website Portfolio Landing Page Content Creation 145

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. Here is how their call-to-action may sound like: Call now and get this set of knives free with your vegetable chopping set.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand. You can also test the full path of conversion.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

OCTOBER 5, 2021

Additionally, 72 percent of consumers say they only engage with personalized messaging , and most customers expect brands to understand their unique needs. For example, they should differ from industry to industry, audience to audience, and so on. An easy way to start segmenting your audience is by asking them questions.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In this article, I’ll discuss everything you need to know to increase e-commerce sales for your retail brand through paid search and social ads.

Social Media 145

Social Media Sales Media Retail 145

Ashleyn Writes

APRIL 7, 2022

That might be your website, landing page, sales page, etc. These ads are relatively shorter than other copy, like a sales page , so you’ll want to make sure that you hit the goal (drive the click) in fewer words. Is there a story that really resonates with new audiences? The nitty-gritty, if you will.

Ad Copy 130

Ad Copy Copy Ads Landing Page 130

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Google Ads Copy Strategies.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. It gives me an idea of what my target audience is talking about and I can learn from experts in the process. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales.

SEO 145

SEO Landing Page Keywords Social Media 145

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Be careful if you’re creating a color scheme for an international audience.

Brand 110

Brand Marketing Food Publisher 110