Contently

SEPTEMBER 13, 2024

Your audience is watching—closely. Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Many brands concentrate on a single dimension of diversity like race or gender, forgetting about intersections within identities.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Neil Patel

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. This model gives manufacturers total control over the distribution channel. If not, it’s time.

Manufacturing 121

Manufacturing Retail Transportation Sales 121

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Cater to Niche Audiences. Everyone wins.

Manufacturing 136

Manufacturing Construction Transportation Pharmaceutical 136

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Try Different Content Forma ts. Conclusion.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Quick Sprout

NOVEMBER 10, 2022

To make your search easier, I’ve put together some situations that may apply to your business: You want to advertise your business online You want to communicate in an educational setting You want to boost employee engagement at the office You want to set up interactive kiosks You want to display manufacturing information.

Manufacturing 124

Manufacturing Retail Education Food 124

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 89

Brand Social Media Recruitment Manufacturing 89

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. First, marketing in eSports allows you to reach a dedicated and engaged audience.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Content Marketing Institute

AUGUST 13, 2018

Because video is a linear medium, measuring audience engagement is simple: How many people make it to the end? Buried in YouTube’s analytics is a simple chart called “ audience retention ,” comparing the number of views at the beginning of the video with the number of views at the end (or any point in between). Click To Tweet.

Manufacturing 106

Manufacturing IT Engagement Storytelling 106

Neil Patel

FEBRUARY 15, 2021

One beacon manufacturer, BlueCats , creates cat-shaped beacons. The good news is most manufacturers have put measures in place to prevent this from happening. Once the mobile app is downloaded, you can push messages to your audience without having to jump through hurdles. First-generation beacons were about the size of an apple.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. As design, technology, and manufacturing processes evolve, some features become standard. After all, only one-third of customers trust the brands they buy from. Speak to Your Target Audience.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Grammarly

SEPTEMBER 17, 2024

You wouldn’t ask a freelance marketer to write a blog on your behalf without giving them a detailed brief with goals, audience, expectations, and competitor information. Provide context: Whether it’s your audience, your channel, or even the time of year, this background information helps the AI deliver the most relevant and accurate output.

Proofreader 107

Proofreader Marketing Finance Manufacturing 107

Neil Patel

JANUARY 28, 2021

54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. It also provides a range of collaboration tools, workflow features, privacy settings, and detailed analytics so you can understand what videos your audience likes. Video marketing has exploded in recent years.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129

Credible Content

SEPTEMBER 19, 2022

Studies have shown that businesses and brands that provide an emotional experience are more likely to be retained by customers. Sometimes, he claims in the book, he knew more about the product than the manufacturer or the supplier. Even the manufacturers hadn’t realized this great feature. Step 2: Know your audience.

Copy 130

Copy Copywriter Copywriting Writing 130

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. While Tesla is not the only electric car manufacturer, the company’s message of accelerating us into a more sustainable future certainly makes their VP more interesting.

Engagement 142

Engagement Food Communication Manufacturing 142

BKA Content

JANUARY 13, 2025

The best digital marketing agencies tailor their packages to your needs and customize all content with your brands unique voice. Thats why we work with a lot of legal , healthcare, manufacturing, IT/cybersecurity, and financial powerhouses industries where the right keywords need to be paired with expert-level content. Learn More 5.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Neil Patel

NOVEMBER 25, 2020

When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome. Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison? Why is Emotion Marketing so Effective?

Sales 145

Sales Marketing Content Persuasion 145

Neil Patel

DECEMBER 21, 2020

It also goes a long way toward growing your brand. While you could just go with the original, manufacturer-supplied descriptions, they’ll lack originality, which isn’t great for SEO. Natural language generation aids ad creation by helping you understand your audience and their intent. Automated Updates. Conclusion.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Content Marketing Institute

FEBRUARY 23, 2018

To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? And, the way things are going lately, today’s mainstream news headlines are probably going to be more outrageous than your brand ever will anyway. Are you ready for the adventure?

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. Brands outsource thinking before establishing authority.

Government 111

Government Banking Manufacturing Insurance 111

Neil Patel

JANUARY 23, 2023

Getting your brand in front of those shoppers means a lot of promise for profitability. As you’re getting your brand to bud on Amazon, just know that shoppers are already looking for brands like yours. Offering Prime shipping might help Philips AVENT expand its prospective audience. #30

Manufacturing 90

Manufacturing Retail Keywords Brand 90

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. Over 80% of consumers choose brands with values they support. Every web page and blog post you create should revolve around your local audience. Choose content marketing topics that resonate with your audience.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Neil Patel

FEBRUARY 2, 2021

Although these figures are impressive, it still lacks Amazon or eBay’s audience share. Etsy just wants to know if you made the item yourself, a member of your team or shop made it, or it’s from a manufacturer. It’s best to have clear descriptions, strong branding, good customer reviews, and an up-to-date bio. drop-down menu.

Advertising 128

Advertising Manufacturing Keywords Banking 128

BKA Content

OCTOBER 20, 2023

We work with retailers, doctors, lawyers, manufacturers — even ad agencies that want the best content. This NYC digital PR powerhouse has worked with major international brands, such as eBay, Adidas and EA Sports. BKA Content: The SEO Content Experts At BKA, we specialize in amazing writing, and social media posts are no exception.

Content Creation 105

Content Creation Social Media Media Agency 105

BKA Content

SEPTEMBER 1, 2023

Online retailers rely on SEO every day to attract new customers, but what about companies such as distributors, manufacturers, commercial contractors and SaaS developers? Become a Trusted Resource With High-Quality Blogs High-value content is vital for a B2B audience. That’s exactly the audience you want as a B2B company.

Search Engine Optimization 98

Search Engine Optimization SEO Manufacturing Contractor 98

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained. John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Neil Patel

MARCH 15, 2021

It starts with understanding your target audience. For example, businesses that provide traditional weddings and razor blade manufacturers have a notoriously difficult time advertising to millennials. Additionally, LinkedIn’s audience is 38 percent millennials aside from these platforms, and 19 percent of millennials are using TikTok.

Ads 122

Ads Advertising Manufacturing Social Media 122

Make a Living Writing

JUNE 23, 2023

This is a minimum for every blogger nowadays in order to capture your audience’s information to more directly promote not only your own blogs, but other methods to monetize (like a book or other ways below). You can actually get paid to feature other products, services, or brands in your emails.

Blog 98

Blog Blogging Manufacturing Consulting 98

Content Marketing Institute

DECEMBER 25, 2017

She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm. He explained, “Audiences are extremely aware of preachiness, especially in the modern era. The world is no longer flat. Marketers focus too much on sale.

Recruitment 110

Recruitment Manufacturing Social Media Advertising 110

Grammarly

JANUARY 10, 2025

Social media, in particular, will benefit from AIs ability to produce dynamic, eye-catching video content at scale, helping brands engage their audiences with fewer resources. Physical manufacturing, hardware, and architecture are set to receive a massive boost from AI this year.

Healthcare 104

Healthcare Architecture Manufacturing Finance 104

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. The beauty brand added shoppable content carousels to its landing and product pages. There are lots of other video marketing formats you can use to engage your audience. Potentially leading to boosted sales.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Smart Blogger

FEBRUARY 14, 2023

The manufacturer ships the product to the customer, so you don’t have to handle inventory. For example, consider looking into how to select great products and leverage branding. Affiliate marketers create a brand and an audience with a website, social media, and/or face-to-face interactions.

Proofreader 124

Proofreader Portfolio Transportation Healthcare 124

Susan Greene

JANUARY 8, 2013

That is, if you manufacture a laser that is used in medicine but also has potential uses for the military, it might be worth the time and expense to create individual product brochures for each market. The result will be qualified leads from members of your audience. Include features on all packaging.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Write Freelance

AUGUST 19, 2021

The demand for content writing has blown up exponentially in the last decade because the internet demands content — For brands to be relevant, the need good content on all of their platforms. The goal of website copywriting is to keep readers engaged and feel connected to the brand. 2- Blog writer. 4- Technical writer.

Content Writer 130

Content Writer Writer Script Content 130

ContentWriters

MAY 10, 2023

Additionally, Spotify uses data to segment their audience based on various demographic and behavioral factors, allowing them to create targeted marketing campaigns more likely to resonate with specific groups of users.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

BKA Content

JANUARY 24, 2024

A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Expertise: Their knowledge spans various industries, including technology, finance, health care and manufacturing. Leveraging the expertise of professional B2B SEO services is well worth the investment.

SEO 98

SEO Search Engine Optimization Manufacturing Finance 98

Neil Patel

NOVEMBER 25, 2020

By adding the appropriate Schema markup for local businesses to your website, you’re telling Google you’re a local business and not some big brand. Include local news and happenings , which will not only boost your SEO but will also provide useful information to your audience. In turn, this can help to boost your local rankings.

SEO 145

SEO Engineering Contractor Social Media 145