Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. This will continue to give back for years as it flows into ALL of your visual identity and marketing.

Brand 59

Brand Keywords Consulting Social Media 59

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. What is a Target Audience?

Audience 97

Audience Marketing Social Media Insurance 97

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. In the digital marketing world, content optimization plays a pivotal role in enhancing your online visibility. It’s smart, it’s insightful — it should be the talk of the town. What gives?

Content Marketing 78

Content Marketing Brand Marketing Content 78

Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

Audience 143

Audience Brand Editorial Content Marketing 143

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 97

Brand Storytelling Creativity Text 97

Content Marketing Institute

JUNE 15, 2020

Your marketing database is NOT your audience. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute. It has a different value.

Audience 142

Audience Marketing Content Marketing Brand 142

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Advantages of Niche Marketing. Reduces the Competition.

Audience 96

Audience Marketing Utilities Social Media 96

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. What Is Conversion Marketing? How Do Blogs Factor Into Conversion Marketing?

Brand 59

Brand Marketing Retail Blog 59

Express Writers

DECEMBER 20, 2022

Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy.

Content Marketing 96

Content Marketing Brand Marketing Content 96

BKA Content

OCTOBER 24, 2024

SEO for Pest Control Companies: Reach Your Local Audience Having a great reputation is vital for pest control providers, but it’s not enough. The best types of SEO for pest control businesses depend on how large your audience is, so you want an agency that takes the time to understand your needs. Learn More 5.

Audience 52

Audience SEO Search Engine Optimization Contractor 52

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 95

Engagement Marketing Content Social Media 95

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Brand 138

Brand Marketing Social Media Agency 138

Contently

JULY 25, 2024

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?

Audience 52

Audience Brand Content Marketing Education 52

iWriter

OCTOBER 28, 2024

The truth is that even the most beautifully crafted content can miss the mark if it’s not tailored for the right audience. Ways to Identify Your Target Audience Understanding your target audience is crucial for any successful marketing strategy. This data helps create a clearer picture of who your audience is.

Audience 52

Audience Blog Blogging Persuasion 52

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 94

Content Marketing Marketing Storytelling Content Creation 94

ContentWriters

AUGUST 7, 2024

Who is your brand? Your brand encompasses the emotions, values, and perceptions that customers associate with your business. A brand voice that connects with your target audience can attract new customers and assure long-term loyalty. Learn how to build a brand voice, including guidelines and examples.

Brand 59

Brand Healthcare Medical Agency 59

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing? Segmentation.

Brand 130

Brand Marketing Social Media Engagement 130

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink.

Audience 106

Audience Content Marketing Marketing Content 106

Neil Patel

FEBRUARY 17, 2023

I’ve noticed myself that colors and marketing can make a huge difference in the effectiveness of your site, and research backs that up. Color changes how we perceive brands. Even tiny variations make a difference in how we interpret and recognize a brand. Want to increase your conversion rate? That’s huge.

Brand 110

Brand Marketing Food Publishing 110

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. The importance of research weighs heavily on the writers who must create content quickly while positively impacting a brand’s content performance and trustworthiness.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Smart Blogger

JULY 17, 2023

Podcast marketing is your ticket to reach new listeners and engage your audience like never before. Leverage Social Media Expanding your podcast audience could be as simple as clicking ‘post’ on social media ! Think of it as baking a digital marketing pie that Google just can’t resist.

Audience 60

Audience Marketing Social Media Search Engine Optimization 60

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

Content Marketing 135

Content Marketing Brand Marketing Content 135

Content Marketing Institute

SEPTEMBER 27, 2023

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

Brand 99

Brand Audience Storytelling Projects 99

Grammarly

NOVEMBER 12, 2024

Marketers are no strangers to the power of AI. Artificial intelligence, especially AI-powered writing support, has assisted marketing workflows for over a decade, helping marketers perform common writing tasks and check their communication for accuracy and clarity. 2 Identify your target audiences with machine learning.

Marketing 84

Marketing Retail Social Media Advertising 84

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing. They Provide Educational Marketing Materials. That’s for good reason. Perks of Pinterest Business Accounts.

Brand 145

Brand Social Media Marketing Keywords 145

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. But once you have the right resources to make it happen, it can be a key brand differentiator.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Buffer

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 78

Digital Marketing Marketing Social Media Search Engine Optimization 78

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

Neil Patel

JUNE 4, 2021

With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. One of the ultimate aims for social media marketers is for a piece of content to go viral. Here are my thoughts on why you should be marketing on TikTok.).

Brand 131

Brand Social Media Marketing Collaboration 131

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ? Which don’t?

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? Welcome to the electrifying world of buzz marketing! Here, we’ve handpicked some standout buzz marketing examples that’ll spark creativity and ignite your strategy. Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic?

Brand 59

Brand Marketing Social Media Brand Awareness 59

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 87

Brand Brand Awareness Collaboration Sales 87

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 140

Brand Publishing Publishing Publisher 140

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Brand 125

Brand Content Social Media Content Marketing 125