Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Search engines, social, bots, and your audience- keywords are significant to each of them. 
 1.

Brand 98

Brand Keywords Consulting Social Media 98

Contently

AUGUST 21, 2024

One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Why does posting time matter so much?

Social Media 69

Social Media Media Post Engagement 69

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

Brand 118

Brand Post Education Text 118

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publishing Publisher Publishing 145

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. It’s also relevant to our audience—backlinks are a major topic in the SEO industry.

Website 117

Website SEO Search Engine Optimization Architecture 117

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Promotion 52

Promotion Blog Post Post IT 52

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.”

Creativity 133

Creativity Brand Copywriter Copywriting 133

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 105

Brand Storytelling Creativity Text 105

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

Blog Post 52

Blog Post Post Blog Blogging 52

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. So, what’s the key to successfully capturing curiosity in commercial audiences? Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Creativity 101

Creativity Content Marketing Marketing Content 101

Bramework

JANUARY 3, 2025

Building your online brand is a twofold process: creating compelling content and effectively promoting it across social media platforms. Brand Voice Integration Set up your unique Brand Voice in the projects folder to ensure consistent messaging. Specify details: Target Audience : Define your demographic (e.g.,

Content Creator 52

Content Creator Script Post Social Media 52

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. These narratives resonate deeply with consumers, fostering an emotional connection with the brand.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges.

Engagement 93

Engagement Marketing Content Social Media 93

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process. When you share your journey authentically, your audience thinks, That worked for her.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect.

Food 132

Food IT Storytelling Social Media 132

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you. The real value of customer storytelling stems from the fact that real people don’t talk like brands.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?

Blog Post 147

Blog Post Post Blog Blogging 147

Ashleyn Writes

JANUARY 10, 2025

For this post, I’m including screenshots from exactly what we send our CopyBank.Club subscribers, so you can get a taste of that. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Timely content should exist for a clear reason; sharing a social media post wishing your clients a happy and restful Labor Day is a nice gesture, but it’s not what I’m talking about here. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

Blog Post 147

Blog Post Writing Post Blog 147

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 115

Audience Writing Collaboration Communication 115

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. Adjust the tone and audience focus, such as targeting small business owners. Content Enhancement Features include: Adding brand voice. For example: Facebook Marketing Strategy.

Blog Post 52

Blog Post Writer Script Post 52

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Effective SEO involves market research, giving you data about your competition and what your audience wants to see and hear.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Grammarly

NOVEMBER 22, 2024

In this post, we introduce nine essential characteristics of good business writing and explore how you can apply them to your writing process. Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Consideration: Is the message crafted with the audience in mind?

Proofreader 98

Proofreader Writing Construction Communication 98