Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 103

Brand Storytelling Creativity Text 103

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. Oftentimes, that’s in the form of a social post showcasing a product in action. Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light.

Brand 98

Brand Content Retail Utilities 98

CopyBlogger

FEBRUARY 1, 2024

Some people consistently earn hundreds of likes and comments on each of their posts, and their audiences have helped them. Continue Reading The post 15 Personal Branding Examples To Learn From appeared first on Copyblogger.

Brand 103

Brand Audience Post 103

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Daily blogging expands keyword coverage, attracting a diverse audience. Provides more opportunities to capture a diverse audience.

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Publisher Publishing Publishing Blog Post 130

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?

Blog Post 147

Blog Post Post Blog Blogging 147

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

Blog Post 147

Blog Post Writing Post Blog 147

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

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Audience Writing Collaboration Communication 104

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

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Freelance Storytelling Concept Brand 260

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

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Content Writer Writer Content Writing 237

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Search engines, social, bots, and your audience- keywords are significant to each of them. 
 1.

Brand 94

Brand Keywords Consulting Social Media 94

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.”

Creativity 94

Creativity Brand Copywriter Copywriting 94

Enchanting Marketing

OCTOBER 8, 2024

Well-written posts? Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. Your brand colors are blue or purple or yellow. When I started Enchanting Marketing in November 2012, I thought I just needed to write super-useful blog posts.

Food 233

Food Writing Style Copywriter Copywriting 233

Buffer

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts. 

Post 115

Post Editorial Proofreader Communication 115

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience.

Writing 251

Writing Copywriter Copywriting Communication 251

Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Driving Engagement: Well-written blog posts encourage readers to share, comment, and interact with the content, fostering a sense of community.

Script 130

Script Blog Post Writing Post 130

Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories. AI tools can’t smell!

Copy 235

Copy Copywriter Copywriting Food 235

Express Writers

MAY 1, 2024

You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the right blog posting frequency is. Should you post once a week? What’s the ideal blog posting frequency for you? What Is the Ideal Blog Posting Frequency?

Blog Post 97

Blog Post Post Blog Blogging 97

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. A key element of emotional intelligence is to listen to the emotions of your audience.

Copy 222

Copy Copywriter Copywriting Writing Style 222

Elna Cain

OCTOBER 19, 2023

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.

Website 224

Website Retail Portfolio Writing 224

Nick Ursborne

OCTOBER 11, 2024

Our audience? But to suggest I could truly empathize with my audience would be stretching the truth. But having such a large library of stories at hand makes it easy to create brand and customer stories with more depth and authenticity. Check it out here… The post The advantages of being a slightly older copywriter.

Copywriter 220

Copywriter Copywriting Copy Writer 220

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty. That’s a pretty amazing 5-step process.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Contently

AUGUST 21, 2024

One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Why does posting time matter so much?

Social Media 69

Social Media Media Post Engagement 69

Smart Blogger

JANUARY 8, 2024

There are many tutorials that can teach you how to write a blog post. Read through them and you can learn how to craft a perfectly serviceable blog post. In this post — this ultimate, step-by-step guide — we’ll share tips used by professional freelance writers to create spellbinding posts that are adored by thousands.

Blog Post 105

Blog Post Post Writing Blog 105

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 52

Brand Content Marketing IT Marketing 52

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time. Help them brainstorm topics.

Copywriter 224

Copywriter Copywriting Freelance Copywriting Content Creation 224

Nick Ursborne

MAY 12, 2024

While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? In the near term, I think we’ll see a surge in the automation of marketing, followed by a pull-back as companies see the damage being done to their brands.

Creative Director 198

Creative Director Creativity Art Director Copywriter 198

Enchanting Marketing

MAY 9, 2023

As I write this, I haven’t written a blog post for two months. I wrote the first draft of this blog post in sessions of 9 to 12 minutes. This blog post matters to me. The blank paper is daunting. Until we try, we don’t know how the ideas in our mind will turn out once we commit them to paper. That uncertainty is scary.

Writing 268

Writing Writer Blog Post Blog 268

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriter 144

Copywriter Copywriting Content Creator Content Creation 144

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. So, whenever I write something – this post included – I copy and paste it into GPT-4 and ask: “Please proof this text and then list any changes you make.” Give her the name Brenda, and remember it.”

Freelance Copywriting 209

Freelance Copywriting Copywriter Copywriting Freelance 209

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. I use ChatGPT and GPT-4 to help me with research and audience analysis. The post Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Copywriter 195

Copywriter Copywriting Writing Script 195

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Elna Cain

MAY 8, 2023

In one of my posts about freelance writing and AI challenges, I did not foresee clients accusing writers of using AI writing tools. If a client accuses you of using AI to write your post (and you didn’t use AI for writing), I’ll share how to AI-proof your writing and what to do about those types of clients.

Freelance 261

Freelance Writer Content Proofreader 261

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Caroline Gibson

JULY 31, 2024

There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising). Bonus tip from Offspring #2: Open House attracts an older audience, often who are already in ad and design agency jobs. What’s the deal? When to apply? What happened next?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 97

Communication Marketing Storytelling Social Media 97