Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. It’s how you present your personality, passions, and work experience online and offline. Ask yourself: How can I use the characteristics my friends love about me to make my personal brand resonate with my target audience?

Brand 123

Brand Content Marketing Marketing Social Media 123

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). I wanted to build an audience and grow my email list. And anyway, where would I start with repurposing?

Post 130

Post Content Creation Storytelling Creativity 130

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. These narratives resonate deeply with consumers, fostering an emotional connection with the brand.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Brand 145

Brand Finance Social Media Long Form Content 145

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publishing Publishing Publisher 130

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Grammarly

NOVEMBER 22, 2024

Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities. Leverage AI tools like Grammarly to help team members catch grammatical errors and maintain brand-specific terminology.

Proofreader 98

Proofreader Writing Communication Construction 98

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Understanding your audience’s preferences will help you identify which channels are most likely to resonate with them.

Brand 125

Brand Content Social Media Content Marketing 125

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? ” But how data is presented matters, too. “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. As Caroline explained, it’s their content moat.

SEO 101

SEO Content Finance Concept 101

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Next, input your audience and product name details and write a short product description. Enter your domain or landing page and click Import Brand to add brand elements. Review them and click the Create Brand button.

IT 112

IT Medical Architecture Manufacturing 112

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

ContentWriters

FEBRUARY 7, 2025

How you present your content directly impacts how readers perceive your authority, reliability, and branding. As a result, it’s ideal for establishing brand expertise, building trust, and accurately sharing information. Develop a Consistent Style It is extremely important to maintain brand consistency. Formal vs.

Writing 71

Writing Writing Style Communication Education 71

Contently

AUGUST 21, 2024

CoSchedule’s exhaustive analysis offers us insights that can help fine-tune our posting schedules to align with when our audiences are most active and engaged. all in your target audience’s time zone. By posting during these peak times, you’ll maximize your chances of capturing your audience’s attention and boosting engagement.

Social Media 69

Social Media Media Post Engagement 69

Backlinko

JULY 26, 2024

Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. The tool will present a side panel with all the metrics and suggestions. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.

Content Creation 96

Content Creation Copy Text Creativity 96

Freelance Union

MAY 10, 2023

By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confidence to run your own brand strategy session. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 113

Brand Freelance Creativity Engagement 113

Express Writers

DECEMBER 17, 2024

The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Your published content is your business ambassador to the world.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52

Backlinko

MARCH 25, 2025

These metrics are presented on a five-point scale to help you quickly assess each niche’s strengths and challenges. They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Another bonus?

Blog 103

Blog Blogging Medical Finance 103

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

Content Creator 98

Content Creator Creativity Brand Content 98

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. These articles present handy tips and offer a wide selection of templates, helping readers get started quickly. You don’t have to create a brand-new page for this. So, we decided a 301 redirect was in order. The result?

Keywords 107

Keywords IT SEO Engineering 107

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. I use ChatGPT and GPT-4 to help me with research and audience analysis. I use it to outline articles, presentations, and reports. I use it every day.

Copywriter 196

Copywriter Copywriting Writing Script 196

Caroline Gibson

JULY 31, 2024

Those shortlisted were invited to an assessment day in which they were given a brief and had to then work in groups and give a presentation, followed by individual interviews. There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising).

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Neil Patel

DECEMBER 20, 2020

The host presents and the audience watches without really interacting. Since webcasts are typically broadcasted from a single presenter, the audio and video quality must be a top priority. If the feed is lagging, grainy, or low quality, the message won’t be as impactful, and attendees may drop out mid-presentation.

Communication 145

Communication Lead Generation Sales Collaboration 145

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. If you want your content to matter, you need to define and understand your target audiences first.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Be careful if you’re creating a color scheme for an international audience.

Brand 110

Brand Marketing Food Publishing 110

Neil Patel

NOVEMBER 9, 2021

In one case study, Hemp Black (a thriving technology company), chose Cohley to help them launch a visual campaign that defined their brand identity and overall style. Encourage customers to leave reviews about your brand or products whenever, wherever, including third-party sites like Yelp, Google, TripAdvisor, and more. By going live.

Social Media 145

Social Media Media Content Content Creation 145

ContentWriters

FEBRUARY 21, 2025

It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice. Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise.

IT 66

IT Content Architecture Content Creation 66

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

OCTOBER 21, 2021

As a marketer, you know how valuable audience connection is. These days, there are more and more ways for marketers to reach their target audiences. The video streaming giant offers streamers a unique platform to share information and grow brand awareness. Some of the key benefits include: Connection With Your Audience.

Social Media 143

Social Media Brand Awareness Collaboration Promotion 143

The Hoth

JANUARY 30, 2025

Digital PR is the online equivalent of traditional public relations, where marketers aim to expand a brands reach and boost its credibility through various media channels. Instead of presenting the data in a static way, the authors chose to make it as fun and visual as possible, which paid off!

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational videos are all about adding value to your audience. Let’s take a look at the statistics. Stick with what you know.

Marketing 145

Marketing Social Media Brand Awareness Education 145