Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

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Brand Publishing Publisher Publishing 140

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publishing Publisher Publishing 130

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

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Brand Post Education Text 99

Copywriter Collective

OCTOBER 11, 2024

With so many potential candidates to choose from, this means that you need to use your branding to stand out. Personal branding doesn’t only increase your visibility. If this kind of writing is something that you do regularly, you’ll likely have a good idea about what it can do for the visibility of other brands.

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Brand Writer Freelance Portfolio 52

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally.

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Storytelling Audience Brand Awareness Landing Page 137

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand.

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Storytelling Audience Concept Social Media 52

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

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Content Creator Creativity Brand Content 74

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Understanding your audience’s preferences will help you identify which channels are most likely to resonate with them.

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Brand Content Social Media Content Marketing 125

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums.

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Engagement Audience Social Media Utilities 145

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. CCO: The Twitch community has expanded far beyond its initial audience of video gamers.

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Audience Brand Entertainment Concept 83

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

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Script Writing Marketing Persuasion 98

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? With proven strategies and easy-to-follow advice, you’ll turn the confusion into a captivating campaign that resonates with your audience. Potent brand awareness. So, what exactly is a brand awareness campaign?

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Brand Awareness Brand Social Media Utilities 88

iWriter

JULY 1, 2024

Your website copy is more than words on a screen—it’s a powerful tool that can elevate your brand and drive sales. From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business. Let’s dive in!

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Brand Awareness Copy Sales Brand 59

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

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Brand Content Creation Communication Social Media 97

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

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Copy Audience Copywriter Copywriting 52

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! It's a 100-year-old publishing brand. Brand signals. But the other area I want to look at is what I talk about as brand signals. They need to make some money.

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SEO Keywords Brand Agency 59

Content Hacker

FEBRUARY 4, 2024

If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. Optimizing effectively requires understanding both SEO principles and who exactly makes up your audience. How Do You Know If You Need Content Optimization? The bottom line?

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Content Marketing Brand Marketing Content 78

Caroline Gibson

JULY 31, 2024

Those shortlisted were invited to an assessment day in which they were given a brief and had to then work in groups and give a presentation, followed by individual interviews. There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising).

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Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. Step 3: Identify Your Skincare Marketing Audience. Marketing your products without knowing your audience inside and out is like tossing out messages in a bottle. That’s the key.

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Brand Marketing Social Media Agency 138

Bramework

JANUARY 7, 2024

In our latest YouTube video , we dive into one of the most exciting aspects of blogging – creating a brand and naming your blog. This is more than just a label; it’s the identity that will resonate with your audience for years to come. Consistency in naming across platforms enhances brand recognition.

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Brand Blogging Blog Social Media 52

iWriter

JUNE 5, 2024

Are you tired of inconsistent branding and content that doesn’t quite hit the mark? It’s time to take control of your brand identity with a style guide. In this post, we’ll walk you through the basics of creating a style guide for your business so you can improve your content and branding quickly.

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Brand Collaboration Content Creation Content 52

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

Engagement 52

Engagement Audience Content Storytelling 52

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

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Brand Construction Communication Brand Awareness 65

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

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Brand Awareness Brand Social Media Retail 66

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

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Brand Finance Social Media Long Form Content 145

Neil Patel

OCTOBER 28, 2020

Here’s the deal: People love interacting with brands and other individuals. Hashtag usage is critical to a good Instagram strategy , so you’ll need to keep a close eye on how they’re benefiting (or hurting) your brand. All of this contributes to gaining a better, more complete view of your audience.

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Audience Social Media Editorial Engagement 111

Freelance Union

MAY 10, 2023

By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confidence to run your own brand strategy session. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 84

Brand Freelance Creativity Engagement 84

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. Presentations.

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Audience Landing Page Entertainment Content 107

Smart Blogger

JULY 17, 2023

Podcast marketing is your ticket to reach new listeners and engage your audience like never before. Leverage Social Media Expanding your podcast audience could be as simple as clicking ‘post’ on social media ! Email marketing allows you to connect directly with your audience on a more personal level.

Audience 60

Audience Marketing Social Media Search Engine Optimization 60

Blogtrepreneur

MARCH 10, 2023

Branding is an essential factor in establishing a cannabis business. Despite these challenges, other ways exist to help your brand stand out. Here are five of the most effective practices in creating successful branding for your cannabis business. That’s easier said than done.

Brand 52

Brand Education Advertising Social Media 52

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Be careful if you’re creating a color scheme for an international audience.

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Brand Marketing Food Publishing 110

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

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Brand Brand Awareness Social Media Promotion 143

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

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Brand Content Advertising Keywords 72

Verblio

MARCH 28, 2023

When it comes to building a brand, no one knows better than marketers. But what about personal brand? How you present yourself online is becoming increasingly important. “Encourage the people on your team to build their own personal brands. You should really develop your own personal brand. Post about that.

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The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. At its most basic, creating your brand is thinking about 1) What you’re trying to achieve, and 2) How you’re going to communicate that and get people on board. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Grammarly

NOVEMBER 18, 2024

AI-driven marketing strategies present a dramatic departure from the age-old game of guessing where and how to best reach your target audience and whether your creative will be impactful. Instead, it’s paving a new and extremely effective path for digital advertising. The key is in AI’s algorithms.

Advertising 87

Advertising Collaboration Creativity Social Media 87

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. So, what’s the key to successfully capturing curiosity in commercial audiences? Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Creativity 98

Creativity Content Marketing Marketing Content 98