Neil Patel

NOVEMBER 12, 2021

Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. Most brands can resonate with this trend. It is possible to use Instagram to drive sales – and that requires using Instagram strategically. Maybe you haven’t thought about using them to drive sales, however.

Sales 141

Sales Social Media Promotion Content Creator 141

Backlinko

JULY 30, 2024

Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Where you build awareness of your brand and solutions. People who might not have even known about your brand before.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. So, what’s the key to successfully capturing curiosity in commercial audiences? Content quality is a major factor for potential buyers evaluating brands with similar products. Studies show that poor-quality content decreases the probability of a sale by 40 percent.

Creativity 101

Creativity Content Marketing Marketing Content 101

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. You run a show that speaks to [target audience].

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Ideally, don’t exceed two to three words.

Website 117

Website SEO Search Engine Optimization Architecture 117

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for.

Content Marketing 113

Content Marketing Marketing Government Content 113

Jane Friedman

NOVEMBER 16, 2022

All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. It’s like that old saying in sales: “No one ever got fired for buying IBM.”. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true.

Audience 144

Audience Social Media Publisher Publishing 144

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). I wanted to build an audience and grow my email list. Plus, I can do a few more sales-y posts.

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). B2B Sales Interest in B2B sales has exploded with 191% growth over the past decade.

Blog 103

Blog Blogging Medical Finance 103

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

Sales 111

Sales Lead Generation Communication Persuasion 111

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. From there, practise writing scripts for any product or brand.

Copywriting 105

Copywriting Copywriter Script Copy 105

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. This is similar to what I do with my audience. Later, I defined the companies I wrote for as digitally native brands. What the heck am I speaking of?

Content Writer 239

Content Writer Writer Content Writing 239

Contently

APRIL 18, 2023

For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. Do they prefer to read blogs or watch videos?

Brand 122

Brand Content Social Media Content Marketing 122

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. trillion USD in sales in 2021. You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 129

Brand Manufacturing Education Text 129

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 111

Brand Script Social Media Content Creation 111

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You need to write the way your audience speaks. You are not just any other business person hellbent on making a sale. Get familiar with your audience.

Copywriting 130

Copywriting Copywriter Sales IT 130

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Copywriting One of the most lucrative forms of freelance writing is copywriting. But master these skills, and you could easily command rates of £50-£150+ per hour.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.

Content Creation 96

Content Creation Copy Text Creativity 96

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power.

Brand 145

Brand Social Media Marketing Keywords 145

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? Be clever I don’t know your audience specifically, but I do know that everyone likes to laugh.

Brand 130

Brand IT Copywriting Copywriter 130

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 129

Sales IT Search Engine Optimization Content 129

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Increase Conversions Local SEO puts you in front of buyers who are further along in the sales funnel.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Grammarly

NOVEMBER 22, 2024

No matter if your team is communicating in an internal business document like a memo or communicating externally via sales emails, social media, or a press release, it’s essential to coach them on how to improve their business writing skills. Consideration: Is the message crafted with the audience in mind?

Proofreader 98

Proofreader Writing Communication Construction 98

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

The Hoth

DECEMBER 17, 2024

After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. That means members of your target audience are going to search for keywords like homes for sale in (your city). Otherwise, you may attract the wrong audience (i.e.,

SEO 97

SEO Engineering Keywords Website 97

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

Content 52

Content Content Writer Education Storytelling 52

The Creative Penn

FEBRUARY 5, 2025

You can also use dictation or ask ChatGPT or Claude to generate questions or prompts about your topic and build from transcripts or notes as you answer each question Focus on serving your target audience , solving their problems Consider multiple shorter, focused books rather than trying to include everything. That's your average mid-list.

Brand 52

Brand Publishing Publishing Publisher 52

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Interestingly, this process wasn’t structured and written by me.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Kayleigh Moore

MAY 8, 2023

And this is how sales are made. They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators. Because it wasn’t the content the audience really cared about.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Express Writers

DECEMBER 17, 2024

The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Your published content is your business ambassador to the world.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52