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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel. I’m suggesting to use stories to captivate your audience and make an emotional connection. We don’t have heaps of money, so we have to fascinate our audience and spark action.

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How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. But once you have the right resources to make it happen, it can be a key brand differentiator.

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How to Turn Instagram Followers into Instagram Sales

Neil Patel

Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. Most brands can resonate with this trend. It is possible to use Instagram to drive sales – and that requires using Instagram strategically. Maybe you haven’t thought about using them to drive sales, however.

Sales 141
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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. This is similar to what I do with my audience. Later, I defined the companies I wrote for as digitally native brands. What the heck am I speaking of?

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Copywriters : Craft copy that persuades and generates sales. Whitepapers : Great for B2B audiences, showcasing industry expertise. If you’re looking for a content writer, this is the guide for you.

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You Don’t Need a Platform If You Can Find an Audience

Jane Friedman

All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. It’s like that old saying in sales: “No one ever got fired for buying IBM.”. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true.

Audience 137
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Monetizing Your Content Strategy: Insights for B2B and B2C Brands

Contently

For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. Do they prefer to read blogs or watch videos?

Brand 122