Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect.

Food 133

Food IT Storytelling Social Media 133

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy.

Communication 105

Communication Marketing Storytelling Social Media 105

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Brands and businesses are just conduits for us to connect as human beings. Here’s what you need to know about good storytelling. Makes sense, right?

Storytelling 130

Storytelling IT Advertising Projects 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Choose your storytelling lane.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 130

Storytelling Creativity Engagement Content Marketing 130

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. One benefit is enhanced storytelling. Marketing is not just about transactions; its about building relationships.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips.

Post 130

Post Content Creation Storytelling Creativity 130

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriting 105

Copywriting Copywriter Script Copy 105

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Copywriter Collective

JANUARY 17, 2025

Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Speak Their Language Know your target audience.

Copy 97

Copy Sales Copywriting Copywriter 97

Content Marketing Institute

APRIL 9, 2021

You’ve heard this advice on brand storytelling before. These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Elevate the conversation. But what does it look like in practice?

Brand 141

Brand Storytelling Content Marketing Audience 141

Content Marketing Institute

SEPTEMBER 27, 2023

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

Brand 114

Brand Audience Storytelling Projects 114

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 121

Content Creation Audience Storytelling Content 121

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Storytelling 119

Storytelling Brand Audience Marketing 119

Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? What’s the audience’s problem? The problem.

Storytelling 113

Storytelling Retail Copy Copywriting 113

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. That’s a pretty amazing 5-step process.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). How SaaS brands can improve their homepage copy. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. Visual Storytelling Nisha’s visual content is a feast for the eyes. ” It tracks.

SEO 101

SEO Content Finance Concept 101

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? Be clever I don’t know your audience specifically, but I do know that everyone likes to laugh.

Brand 130

Brand IT Copywriting Copywriter 130

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Are they engaging with it?

Content 71

Content Content Creation Medical Brand Awareness 71

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. So, what’s the key to successfully capturing curiosity in commercial audiences? Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Creativity 101

Creativity Content Marketing Marketing Content 101

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Storytelling 98

Storytelling Marketing Brand Audience 98

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand.

Storytelling 52

Storytelling Audience Concept Social Media 52

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publishing Publishing Publisher 130

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

Content 52

Content Content Writer Education Storytelling 52

Contently

SEPTEMBER 13, 2024

Your audience is watching—closely. Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Many brands concentrate on a single dimension of diversity like race or gender, forgetting about intersections within identities.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Income Diary

OCTOBER 30, 2024

Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 96

Brand Content Creation Communication Social Media 96

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Audience 105

The Hoth

JANUARY 30, 2025

Digital PR is the online equivalent of traditional public relations, where marketers aim to expand a brands reach and boost its credibility through various media channels. Thats why digital PR professionals love to combine the psychological power of storytelling with their original research and data.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59