Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

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Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? This is one of the most intuitive apps I have found for team communication and curation.

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Content Marketing Marketing Editorial Team Search Engine Optimization 111

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

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Social Media Management Media Editorial Team 111

Grammarly

JANUARY 31, 2024

The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorial team was still small and mighty. The only way our editorial team can keep pace is tools like Grammarly.”

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Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

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Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

NOVEMBER 1, 2018

When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Team collaboration. For many of the same reasons they need project management tools, content teams love their collaboration tools. @cmicontent #research Click To Tweet. Click to enlarge.

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Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

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Management Electronics Media Architecture 101

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

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Content Marketing Marketing Editorial Content 111

Content Marketing Institute

APRIL 26, 2018

Challenge: Stay true to the editorial mission and show value to the company. All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. What to try: Invest in other teams’ success. robert_rose Click To Tweet.

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Brand Contractor Editorial Content 111

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team. Click To Tweet.

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Editorial Team Content Freelance Contractor 111

Content Marketing Institute

JANUARY 2, 2019

Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. While too much friction isn’t a good thing, embrace what Allen calls the conflicting collaborator: For this reason, I call the ideal person to work with a conflicting collaborator. I’ve been a quote junkie since I was a kid.

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

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Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. A clearer sense of purpose for the organization, which feeds innovation and collaboration. Adjust your content framework to reflect customers’ top challenges.

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

MAY 24, 2018

By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. It’s great for the audience because they don’t have to look for multiple sources. How many partners do you need?

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Content Editorial Team Promotion Social Media 111

Contently

NOVEMBER 22, 2023

As the backbone of your content marketing strategy , an editorial calendar should: Offer alignment: Every piece of content you create, whether an eBook or fact sheet, should be consistent with your brand’s goals and audience needs. What formats are they using to engage the audience? Foster a culture of openness.

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Editorial Editorial Team Collaboration Content Creation 52

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Our writing team is flexible. Collaboration Corner. Strong Research Skills. Health Care.

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Content Writer Writer Content Copywriting 52

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

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Promotion Editorial Content Social Media 51

The Creative Penn

OCTOBER 14, 2024

The editorial team loved it, but they were like, we know that sales won't touch this because it's not pure history, and that is what we're meant to do. The editorial process can be shorter because it's a refinement of an existing book. What's the audience? Like you said, you're accessing a different audience.

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Writing Publishing Publishing Publisher 52

Content Marketing Institute

MAY 18, 2018

Collaboration with influencers is an ever-growing Instagram trend, but many brands execute it by paying for a few sponsored posts on an influencer’s feed, crossing their fingers, and praying for a few new followers to come through the tag mention. Why does a takeover work better than a standard influencer collaboration ? Image source.

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Editorial Team Entertainment Social Media Collaboration 112

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. HANDPICKED RELATED CONTENT: 11 Resources to Curate, Clip, Collect, and Collaborate Content. Facebook Audience Insights. I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers.

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Social Media Media Marketing Storytelling 112

Backlinko

MARCH 26, 2025

Use AI to Define Your Audience Without a deep understanding of your audience, even brilliant insights can fall flat. A Faster Way to Do Audience Research Using this article as an example, I wanted to understand how people felt about using AI for writing. That’s why our team never writes a draft without a thorough outline.

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Writing Content Editorial Team Concept 78

ContentWriters

MARCH 14, 2025

Partnering with an exemplary content writing agency will help your business build authority, engage your audience, and drive lasting and meaningful business results. The best agencies invest in understanding your brand voice, target audience, and industry nuances. Our analysis goes beyond surface-level metrics like price per word.

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Writing Services Writing Content Content Creation 59