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Today, we understand advertising is the lifeblood of all the big social networks. Paid socialmedia has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. 3 Reasons Why SocialMedia Is Pay to Play in 2021. Sure, paid socialmedia costs money.
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Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a socialmedia monitoring tool.
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It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Identify your target audience Now that you’ve got your goals ironed out, who are you trying to reach with all this insightful content?
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It seems to work, and my audience seems to like my content! Carve out time during your week to spend on socialmedia and sourcing information. I don’t just use generative AI tools but also SEO tools, socialmedia automation tools, and image editing tools since I have written about tools in the past.
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And if dinner parties aren’t a thing with your audience, sub in something more relevant. Read your socialmedia posts out loud This is an exercise often practiced by novelists, playwrights, and fiction writers who want to make sure their dialogue really sizzles. Go to a hypothetical dinner party This one’s a classic.
you connect more strongly with your audience. We dont have heaps of money, so we have to fascinate our audience with fewer resources. Just when you need to write your next blog post or newsletter or socialmedia post, you can’t seem to find an idea. And you know what? When you do your best writing (from the heart!)
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