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Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way.

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How to Use Twitter Trending Topics in Marketing

Neil Patel

From that, you can build campaigns and content around topics that matter. Have you seen Twitter trending topics as you scroll the news or check out the latest updates from your favorite content creators? If you are creating a social media campaign, knowing those hashtags can help you reach that same audience.

Marketing 137
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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs).

Content 130
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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.

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Slow Your Content Marketing Down

Content Marketing Institute

If your aim is to drive leads, you don't need to make more #content, just more effective content. The argument for slow content marketing isn’t just anecdotal. The concept of quality over quantity is a long-held business truth as proven with research: HubSpot found that over 90% of its blog leads came from old blog posts.

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Stock Photos are Dead: Create These Blog Images Instead

Neil Patel

With the growth of written content online, it’s harder to have your content be unique from others. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? With more content available on the web every day, it’s more important than ever to stand out.

Blog 128