The Creative Penn

JANUARY 13, 2025

How can you balance creativity with business in order to have a profitable, long-term author career? In the intro, the money episode [ Ink In Your Veins ]; WISE for multi-currency banking ; creative planning tips for 2025 [ Self~Publishing Advice ]; Surprising Trends Authors Cant Ignore in 2025 [ Novel Marketing Podcast ].

Creativity 52

Creativity Social Media Publisher Publishing 52

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). It all comes down to the three Ps: Passion, Potential, and Profitability.

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Blog Blogging Medical Finance 103

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 112

Creativity Healthcare Digital Marketing Projects 112

Content Marketing Institute

OCTOBER 9, 2018

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. March 2010 were the first days of vertical content as a concept. You want your audience to associate the valuable information with your brand or business. Be creative. Infographics.

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Audience Entertainment Concept Storytelling 111

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition.

Engagement 95

Engagement Marketing Content Social Media 95

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 💡 If you’re new to this concept, first read our essential guide to content curation.

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Social Media Content Retail Content Creator 106

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

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Creativity Marketing Content Creator Construction 111

Content Marketing Institute

NOVEMBER 19, 2018

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

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Audience Brand Entertainment Concept 99

Copywriter Collective

OCTOBER 4, 2024

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. Keyword positioning, content organisation and choice of words or story telling that appeals to the audience interest. You have to realize the concept of search intent – the motivation of a specific search query.

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Copywriting Copywriter Keywords Creativity 76

Buffer

AUGUST 27, 2024

That’s where tools like Zapier and Buffer come into play, turning your creative block into a constant stream of inspiration. Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. But what if you could set it and forget it?

Social Media 81

Social Media Content Creation Content Promotion 81

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 111

Creativity Content Marketing Marketing Content 111

Contently

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Brand 52

Brand Social Media Copy Content Social Media 52

Grammarly

JANUARY 14, 2025

Whether you’re looking for precise answers, creative suggestions, or step-by-step solutions, a well-structured prompt can significantly enhance the usefulness of the models responses. This approach helps the model tailor its response to a specific audience, incorporating the appropriate vocabulary, tone, and level of detail.

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Engineering Contractor Education Healthcare 98

Grammarly

NOVEMBER 5, 2024

This guide provides an in-depth look at the concept of consensus, why it’s important for teams and practical strategies for building consensus in both in-person and remote-work environments. Groupthink often stifles creativity, leading to suboptimal decisions. Encouraging every team member to share their input helps prevent this.

Collaboration 111

Collaboration Communication Construction Finance 111

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. For example, I wrote an in-depth review of using Teachable , a course platform for creatives.

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Content Writer Writer Content Writing 239

Contently

SEPTEMBER 13, 2024

Your audience is watching—closely. When targeting a younger audience, for example, Lobo might use the search term “skateboarding” rather than “diverse young fit models in the city.” I remember flipping the pages of a science textbook many years ago, studying the procedures for run-of-the-mill lab experiments.

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Manufacturing Storytelling Content Creator Concept 52

Jane Friedman

NOVEMBER 1, 2023

What can help you land a deal is “proof of concept.” In marketing, “proof of concept” refers to the process of testing a new product or strategy to assess its sales potential and viability before you go all-in on a full-scale launch. Restarted my creative drive. What’s more, talent is cheap. They’re cheap, too. Let me explain.

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Concept Freelance Publishing Publisher 137

Moz

MAY 10, 2020

The process was extremely creative, iterative, and collaborative. I could only hope our audience would be interested as well. However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Content Hospitality 70

Express Writers

DECEMBER 17, 2024

Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52

Grammarly

MAY 3, 2024

Generative AI tools can make us more productive and more creative. But if you add context—such as details about the target audience, registration requirements, and guest speakers—that can significantly improve the quality and relevance of the AI-generated content. However, the tools can’t read our minds.

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Concept Recruitment Text Creativity 121

Kayleigh Moore

DECEMBER 6, 2023

If you, too, wrestle with the concept of "why bother?" No matter how un-creative you feel as an individual, there’s a human urge in all of us to make things. Write for an audience of one. But I think many of his ideas are applicable to any type of writing. when it comes to writing, this is some excellent food for thought.

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Writing Food Concept Publishing 162

Buffer

MAY 23, 2024

Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media. your target audience’s attention is getting more and more challenging. Copywriting formulas are designed to grab attention and deliver value without losing your audience in the doom scrolling void.

Copywriting 125

Copywriting Copywriter Social Media Persuasion 125

Credible Content

MAY 25, 2023

With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. You must be able to write persuasively and engagingly to make a connection with your target audience. Use simple and straightforward language that is easy for your target audience to understand.

Copywriting 130

Copywriting Copywriter Persuasion Writing 130

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Once you define your ad objective, the next step is to select an audience based on one or more interests.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 9, 2021

These tactics may include creative interactions with the public to make an impact. Guerrilla marketing tactics demand more creativity and imagination than financial investment, and success is often measured by how widely the activation or event is shared. How is Guerrilla Marketing Different? Stealth Guerrilla Marketing.

Ads 132

Ads Marketing Advertising Social Media 132

Neil Patel

DECEMBER 10, 2020

How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? That means you have eight seconds to captivate your audience—and large blocks of text may make them click away pretty quickly. Explain a Concept. Writers need to adapt to the changing landscape.

Blog 128

Blog Blogging Landing Page Freelance 128

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests.

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Script Concept Insurance Social Media 125

Neil Patel

DECEMBER 8, 2020

How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? That means you have eight seconds to captivate your audience—and large blocks of text may make them click away pretty quickly. Explain a Concept. Writers need to adapt to the changing landscape.

Blog 129

Blog Blogging Landing Page Freelance 129

Credible Content

MAY 30, 2023

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Instead, distill complex concepts into easily understandable and relatable insights.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Neil Patel

MAY 12, 2021

Instead, you build them by creating written and visual content and sharing it wherever you think your audience might be. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it.

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Social Media Advertising Promotion Creativity 145

Grammarly

JUNE 17, 2024

It’s the third version of the GPT series , and it’s widely used in professional, creative, and personal settings to generate convincingly human-like content. It’s better at generating creative content, like poetry. GPT-3 can generate text content for many applications, from creative writing to educational materials.

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Architecture Script Education Concept 105

Grammarly

JULY 26, 2024

They represent contrasting ideas or concepts within language, such as happy and sad or hard and soft. They enable us to articulate subtleties of meaning and convey complex concepts with clearer context. These words help engage an audience and evoke an emotional response. They represent the opposite ends of a spectrum or concept.

Concept 110

Concept Communication Storytelling Education 110

Neil Patel

JUNE 17, 2021

A great slogan cleverly sums up what you do, inspires engagement with your audience, and sticks with them until they need your product or service. A slogan provides a foundation for a creative marketing campaign. Getting into the competition mode can stifle your creativity. Appeal to Your Audience. Here’s why.

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Brand Creativity Sales Digital Media 135

Copywriter Collective

AUGUST 20, 2024

It includes preliminary and secondary research, generating content ideas, planning, drafting, editing, and optimizing a writing piece so it becomes more visible, appears in SERPs, drives traffic, engages the audience… Phew! To succeed with that, SEO copywriters should understand the concepts of E-E-A-T and search intent.

Copywriting 109

Copywriting Copywriter SEO Text 109

Grammarly

OCTOBER 18, 2024

Whether you’re dreaming up a heart-pounding thriller or a laugh-out-loud comedy, writing a script is about giving life to characters, weaving stories that hold an audience captive, and knowing when to break—and follow—the rules. They include scene breakdowns, voiceovers, and calls to action for audience engagement.

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Script Writing Storytelling Architecture 105