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How to Make Anything Interesting: 5 Sparkly Writing Techniques

Enchanting Marketing

Take beetles that live in dead trees, for example: whereas we fear damp damage and rot, beetles think they’re fantastic because they’re like a fridgeful of food for the family’s greedy kids. You can use them for abstract concepts, too. Sparkly writing tip: To explain an abstract concept, try dreaming up a metaphor.

Writing 194
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How to Describe Your Target Readership So It’s Meaningful to Agents and Publishers

Jane Friedman

And have you stretched it too far or too thin in your book proposal ’s target audience section? That’s about 75 million people; not all of them are really your audience. Women make up more than 60 percent of all book purchasers and will be the main audience for this book.” But who isn’t seeking greater happiness?

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

You’ll learn: The core concepts of each P (and why they still matter) How to build a strong 4 Ps foundation Real-world examples that bring the 4 Ps to life Practical ways you can use AI to solidify your 4 Ps plan Using the 4 Ps of Marketing for Winning Campaigns What makes the 4 Ps of marketing so special? This guide explains how to do that.

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Why should we bother to write?

Kayleigh Moore

If you, too, wrestle with the concept of "why bother?" when it comes to writing, this is some excellent food for thought. Write for an audience of one. But I think many of his ideas are applicable to any type of writing. He put words to a lot of things I’ve felt before but couldn’t articulate as well. Why should we write?

Writing 163
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What You Need to Do to Build a Loyal YouTube Audience

Content Marketing Institute

Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. You launch a YouTube channel about food. They attract viewers interested in food. What if you created a channel about the slow food movement? Think SEO with a twist.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition.

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What Is a Rhetorical Device? Meaning, Types, and Examples

Grammarly

Instead of only presenting statistics and dry scientific data, it repeats important words, illustrates concepts through analogies, and simplifies key concepts in a way that makes the essay easy to comprehend. Rhetoric is language that’s used to connect with audiences and inform, motivate, or persuade them.

Food 106