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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

Neil Patel

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information.

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23 Surprisingly High-Paying Freelance Writing Niches + Their Rates

Freelance Magic

Finance Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients.

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How to Run Facebook Ads That Convert

Neil Patel

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Not so much.

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How to Use Keyword Match Types in Google Ads

Backlinko

It’s set as the default match type in Google Ads, but it comes with the risk of paying for clicks outside your intended audience. Searches need to display an intent for something close to your keyword instead of simply containing a related concept. It’s stricter than the broad match type.

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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

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7 Things to Include in a One-Pager

Grammarly

A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. When they’re used for marketing purposes, think of a one-pager like a landing page. One-pagers are also used to pitch concepts to prospective investors and to summarize lengthy business reports.