Content Marketing Institute

JUNE 4, 2024

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others?

Audience 113

Audience Content Marketing 113

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. Maybe some preferred a typewriter, others a good view or a glass of whisky. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Blogging Wizard

NOVEMBER 26, 2024

Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic. Others aren't optimized at all and don't receive…

Blog 217

Blog Blogging Content SEO 217

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work. This is wrong.

Freelance 261

Freelance Writer Content Proofreader 261

Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 119

Audience 119

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. With all that done, I have now mapped the emotions of my audience.

Copy 217

Copy Ads Copywriter Copywriting 217

Nick Ursborne

SEPTEMBER 13, 2023

I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Here are just three of many types of story you can add to your copy and content. Which ones you choose will depend on the business you’re writing for, and their audience. I use GPT-4 every day.

Copy 203

Copy Copywriter Copywriting Content 203

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. These will be the easiest to promote because you have personal experience with them, making your promotion more authentic to your audience.

Content Creator 162

Content Creator Blogger Content Insurance 162

Enchanting Marketing

NOVEMBER 26, 2024

I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. We don’t have heaps of money, so we have to fascinate our audience and spark action. Human content wins.

Storytelling 258

Storytelling Marketing Script Social Media 258

Ahrefs

SEPTEMBER 12, 2024

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn why content curation is great for growth, and how to … Read more ›

Content 125

Content Audience Content Marketing Marketing 125

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences.

Content 122

Content Storytelling Consulting Promotion 122

Melanie Saxton

OCTOBER 29, 2024

Yes, you can enhance your AI content with the help of a professional and highly experienced book editor! Many authors and writers soon realize that content creation requires more than what a bot can produce. I know how to optimize — and humanize — your content! Need a Professional Book Editor to Enhance Your AI Content?

Storytelling 130

Storytelling Content Content Creation Projects 130

Nick Ursborne

DECEMBER 2, 2024

While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. As I often say… If you don’t know who you’re talking to, how can you know what to say?

Copywriter 206

Copywriter Copywriting Storytelling Content Creation 206

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriter 162

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

Content 117

Content Freelance Content Marketing Editorial 117

Content Marketing Institute

JANUARY 17, 2024

Developing content requires you to think about the audience. But have you considered the personality of your audience? You use demographic data. Exploring personality types can enhance your marketing strategy.

Content 126

Content Audience Marketing 126

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 95

Content Marketing Marketing Storytelling Content Creation 95

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing? Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Content 115

Content Social Media Brand Awareness Promotion 115

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Ads 131

Ads Content Publishing Publishing 131

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. That’s why understanding your target audience is crucial.

Content Marketing 104

Content Marketing Marketing Government Content 104

Content Marketing Institute

MAY 21, 2024

Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.

Content 119

Content Creativity Ads Audience 119

Content Marketing Institute

SEPTEMBER 11, 2024

Your audience is almost always distracted. Try these expert-approved ideas for building audio into your content and marketing strategies. But when they gather around to listen, they engage with you in a deeper way.

Content 127

Content Engagement Audience Marketing 127

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 132

Content Marketing Marketing Content Proofreader 132

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 120

Content Marketing Marketing Content Keywords 120

Content Marketing Institute

FEBRUARY 14, 2024

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Marketing 124

Marketing Content SEO Audience 124

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. It’s surprisingly useful for hooking audiences and boosting long-term engagement. What is content gamification?

Engagement 93

Engagement Marketing Content Social Media 93

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and content creation at scale while improving SEO?

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.

Content Marketing 106

Content Marketing Marketing Content Storytelling 106

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 111

Content Marketing Marketing Content Creation Content 111

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). It looked a bit like this: Content strategy. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Enchanting Marketing

OCTOBER 8, 2024

What makes your content popular? And as good marketers, we think about our audience. You write about copywriting or content marketing or both. What’s the feeling you want to create with your content? The feeling of your content is about the stories you tell. Readers don’t just read your content for your tips.

Food 233

Food Writing Style Copywriter Copywriting 233