This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from contentmarketing. With the rise of artificial intelligence (AI), marketing teams can scale their contentmarketing operations and businesses can use AI to effectively tell their brand story.
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. That’s why understanding your target audience is crucial.
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital contentmarketing strategies. Thanks to generative AI and other automation tools, mass contentcreation has never been easier. What, then, does the alternative look like?
Every contentmarketer knows there’s so much more to contentcreation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time.
How To Rank Higher on Google With Consistent ContentCreation If youve been wondering how to rank higher on Google, the answer lies in creating content that addresses the intent of your audience. Real Results From Consistent SEO ContentCreation Lets take a look at some real-world proof.
And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their contentmarketing strategy. Top 5 LinkedIn Marketing Examples From U.S.
Creating contentmarketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →
Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.
On the one hand, there’s buzz about B2B and B2C contentmarketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting contentmarketing trends!
Contentcreation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a contentcreation platform? Use G2’s Spring 2023 Enterprise Grid® Report for ContentCreation to choose the best contentcreation software.
Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way.
If you own a small business, contentmarketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Contentmarketing refers to the creation and dissemination of online materials that grow traffic to your website. This can lead directly to sales.
ChatGPT: Best for Prompt-Based Research and ContentCreation G2 Rating 4.7/5 Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, contentmarketing , or creating sales collateral. Short on time?
AI may accelerate contentcreation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a contentmarketing strategy that boosts your SEO and builds brand authority and trust.
If you want your target audience to discover your brand, products, and services in 2023 – digital contentcreation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does ContentCreation Matter?
Contentmarketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different. Why Is ContentMarketing Important in 2021?
Since the first blog post was published and the first YouTube video was posted, contentcreation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. Why are systems so crucial in contentcreation?
The 6 Top Social Media ContentCreation Services To Save You Time in 2023 With 4.8 If your business is in the market for a new air conditioner, you would call an HVAC company. Who do you call if your business needs help creating content to meet social media goals? Do you know how to make the most of your accounts, though?
Contentmarketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like contentmarketing is becoming more critical. That’s why you need to invest in a great contentmarketer.
Contentmarketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize contentmarketing receive 13X more ROI than those that don’t. It’s no secret that contentmarketing works. Email engagement (e.g.,
Contentmarketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and contentcreation at scale while improving SEO?
Are you searching for new tools to improve your contentmarketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best contentmarketing tools for each stage of the contentmarketing process. Editorial Calendars.
Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. Then, strategically integrate their content across your marketing channels. Email is just one example.
Ready to cut down your to-do list and streamline your contentcreation process? Let’s dive into five key areas where automation can save you time and sanity, helping you focus more on what really matters — bringing your best content to life. But what if you could set it and forget it?
If you consider yourself a contentmarketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to contentmarketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.
These written guides are the key to executing every task correctly, every time, for everyone involved in your contentmarketing operations. Why contentmarketing SOPs are necessary. A few examples of contentmarketing activities that might benefit from an SOP include: Contentcreation (blog, video, podcast, etc.).
What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. It covers all the key parts of creating and maintaining your ongoing content output. Do you have a primary as well as a secondary audience?
Discover the Top 10 B2B ContentMarketing Agencies of 2024 The emergence of B2B contentmarketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B contentmarketing agency that’s best for your company.
The benefits of contentmarketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that contentmarketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.
Contentcreation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your contentmarketing journey, everything you’ll need is ahead.
But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into contentcreation. That’s important: your content must support your hook.
When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. So, is ContentMarketing Still Worth It?
Contentmarketing is one of the most crucial and creative components of a marketing strategy — it incorporates contentcreation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their contentmarketing budgets this year, highlighting its significance.
As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of contentmarketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!
ContentMarketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to contentmarketing for law firms can help.
Does ContentMarketing Work For Small Businesses? Contentmarketing for small businesses. It might feel as though you are constantly told that you must implement contentmarketing in order to survive as a small business in the current market. Is ContentMarketing for Small Businesses Worth It?
Defining ContentMarketing vs. Digital Marketing Although contentmarketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is ContentMarketing?
Every contentmarketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Contentmarketers are asked to serve nearly every department in the business. The problem? So how do they do it?
The Neverending Need for Purposeful Content You want every piece of content to serve a purpose , whether it addresses customer pain points, supports the buyer’s journey, or establishes authority in your industry. Even the most seasoned marketer occasionally hits a wall.
Do you want to know how contentmarketing helps business growth? Many business owners aren’t sure whether investing in contentmarketing is worth the time, effort, and resources. Contentmarketing is 100% worth it. A Cost-effective Marketing Strategy 2. Builds Trust with Your Audience 3.
Clearly Define Your Target Audience It’s tempting to dive into keyword research once your business website is running. Before writing a single blog post or conducting your keyword research, answer one fundamental question: Who is your ideal target audience? Dig in to find out. Unfortunately, that’d be a costly mistake.
For years, companies and contentmarketers have been approaching contentcreation from topic-first angle. For others, it’s because of direction from leadership, which, is logical, because if you’re selling something, you should probably create content related to the thing, right? Wait…does anyone else do this?
Have you ever seen a search optimization strategy without a focus on SEO content? That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. Versatile offerings , designed for every type of business and contentmarketing need. This is how.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content