Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

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ContentWriters

MAY 29, 2024

When your brand voice is inconsistent, you can confuse your audience, dilute your brand identity, and undermine the trust and familiarity you strive to build. Read on for practical tips for achieving a consistent brand voice when outsourcing content creation so each piece represents your brand and resonates with your audience.

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Content Creation Brand Brand Awareness Content 64

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

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Content Creation Editorial Content Creator Content 111

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Blog Blogging 64

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Editorial Content Marketing Marketing Content 59

Kristi Hines

JUNE 20, 2021

In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. Airtable – The best content calendars don’t just help everyone keep track of their deadlines; they streamline the entire content creation process.

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Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

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BKA Content

MAY 23, 2024

BKA Content BKA Content stands out as a leader among B2B content marketing services. BKA specializes in creating customized content that effectively engages target audiences. Their strategic use of data-driven insights tailors content for specific audience segments and drives higher engagement rates.

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Agency Content Marketing Marketing Editorial 98

Content Marketing Institute

MARCH 7, 2018

Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. And 17% don’t agree or disagree that they could demonstrate content marketing has increased audience engagement. Priority target audience. Priority target audience’s need.

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Content Marketing Editorial Marketing Content 106

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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Editorial Editorial Team Collaboration Content Creation 52

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Segment Audience to Increase Engagement. Or, take a look at Copyblogger Media.

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Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Planning your content keeps you organized and more productive and, as a consequence, you deliver better content. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary.

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Content Marketing Editorial Marketing Content 110

Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Sales content.

Editorial 52

Editorial Content Content Creation Construction 52

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

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Content Marketing Editorial Proofreader Content Creator 103

Contently

MARCH 16, 2023

Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. Document your workflow.

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Content Creation Content Projects Freelance 116

ContentWriters

OCTOBER 16, 2024

The importance of research weighs heavily on the writers who must create content quickly while positively impacting a brand’s content performance and trustworthiness. How do businesses manage research and content creation at scale while improving SEO? Anyone can log in and add details that may not be factual.

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Content Marketing Marketing Content Creation Content 104

Content Marketing Institute

OCTOBER 8, 2017

Any questions, or just want to chat about creating good content? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Want to learn more about how the companies you trust are doing content marketing for big success? Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Creator Audience Script Content 108

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Consumption Metrics.

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IT Content Social Media Brand Awareness 141

Content Marketing Institute

APRIL 17, 2018

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? A brand voice, though, isn’t about the creation of a non-human voice. Define each one further.

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Brand Content Creator Electronics Editorial 112

Neil Patel

JANUARY 8, 2021

Although there have been claims that Google bias slants search results against particular political leanings, when it comes to search engines, Google bias overall tends to trend more toward erring too heavily on the perceived wants of their audience. When you write good content , good things may happen.

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Engineering Long Form Content Editorial Recruitment 139

ContentWriters

SEPTEMBER 25, 2024

As the corporate world becomes increasingly content-driven, the use of ghostwriters has become more common. This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. Additional expertise: Ghostwriters bring a high level of expertise to the table.

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Content Creation Communication Finance Portfolio 111

Backlinko

APRIL 17, 2024

Top 12 SEO Agencies in 2024 In this section, we’ve put together a list of the top SEO services across the following categories: On-Page SEO Technical SEO Content Creation Local SEO Link building Ecommerce SEO SaaS SEO International SEO Note: Need help getting matched with the perfect agency for your needs?

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Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. GrowthHackers. Blog Engage.

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Buffer

AUGUST 27, 2024

Ready to cut down your to-do list and streamline your content creation process? Let’s dive into five key areas where automation can save you time and sanity, helping you focus more on what really matters — bringing your best content to life. But what if you could set it and forget it?

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Social Media Content Creation Content Promotion 82

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Choose a content business model. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

ContentWriters

MARCH 15, 2023

What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of content creation, from the tone of voice to the formatting and images used.

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Brand Editorial Content Writing Style 98

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Creation Web Content Content Keywords 52

Neil Patel

MARCH 11, 2021

In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. Keyword research helps you to dig into the minds of your target audience. Take care to only include keywords that appeal to your target audience.

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Portfolio Social Media Keywords Editorial 144

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

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Content Marketing Marketing Storytelling Content 129

The Hoth

FEBRUARY 6, 2024

Content strategy and content plan are often used interchangeably, but they’re not the same. Your content strategy is a high-level vision. It describes your goals, your major messaging and themes, and your target audience. A content plan fits under the higher-level umbrella of content strategy.

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Content Content Creation Keywords Promotion 94

Buffer

JULY 31, 2023

Some questions you’ll need to be able to, at the very least, answer are: Will you use AI to generate content? How will you assure your audience that your content and ideas are original? How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Content Creator 79

Content Creator Editorial Content Creation Content 79

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences.

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Management Electronics Media Architecture 90

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

SEPTEMBER 24, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance. If you’re getting into the content marketing game, you need the right tools to deliver and track your content to make sure you reach your audience. Website platform – to host and monitor your content.

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Content Marketing Marketing Content Editorial 100

Grammarly

JANUARY 31, 2024

However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial. The only way our editorial team can keep pace is tools like Grammarly.” They send over 2,100 documents annually for editorial review. “We

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Editorial Team Editorial Copy Editor Communication 87

Contently

DECEMBER 14, 2022

To develop a results-driven strategy, your content team needs to understand what type of information (and what content formats) your audience craves and what your competitors have already published. When discussing content strategy, explore what content distribution would be a good fit.

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Where the previous two tools excel as closed hubs for content curation and collection, Flipboard operates at the other end of the spectrum. When you’re on Scoop.it!,

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Collaboration Content Editorial Editorial Team 111