Remove Audience Remove Content Creation Remove Presentation
article thumbnail

Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. As I often say… If you don’t know who you’re talking to, how can you know what to say?

article thumbnail

Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. In this post I worked with Gemini 1.5

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Have Fun on LinkedIn: 3 Lessons From My First 150 Posts

Enchanting Marketing

And why not show it to a new audience? My inner creator hates planning and I get overwhelmed just thinking about a content calendar, so my approach is mostly intuitive. Human content wins. I wanted to build an audience and grow my email list. But I quickly felt like I was on the expressway to content burnout.

Post 130
article thumbnail

6 Ways AI Can Support Your Content Creation

Buffer

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

article thumbnail

15 Best Quillbot Alternatives: The Ultimate Guide

Backlinko

ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Helping make sure that your content is engaging, easy to read, and SEO-friendly. Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. Short on time?

article thumbnail

Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation. They’re busy — and content isn’t on their list of KPIs.

article thumbnail

6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into content creation. That’s important: your content must support your hook. I present my idea (highlighted in blue).