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[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized contentcreation, the human touch remains irreplaceable. As I often say… If you don’t know who you’re talking to, how can you know what to say?
[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. In this post I worked with Gemini 1.5
And why not show it to a new audience? My inner creator hates planning and I get overwhelmed just thinking about a content calendar, so my approach is mostly intuitive. Human content wins. I wanted to build an audience and grow my email list. But I quickly felt like I was on the expressway to content burnout.
Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.
ChatGPT: Best for Prompt-Based Research and ContentCreation G2 Rating 4.7/5 Helping make sure that your content is engaging, easy to read, and SEO-friendly. Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. Short on time?
Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve contentcreation. They’re busy — and content isn’t on their list of KPIs.
But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into contentcreation. That’s important: your content must support your hook. I present my idea (highlighted in blue).
Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way.
You’ll map out these assets in your content calendar, which we’ll explain later in the article. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. Including where your audience lives.
Next, input your audience and product name details and write a short product description. Higher volume of AI-generated content: As more individuals and business processes use gen AI tools, the amount of AI-generated content will increase. Or Facebook Primary Text or Google Ads Description for ad description text.
Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.
All of this contributes to gaining a better, more complete view of your audience. And since you need an excellent connection with your audience if you want to make it on Instagram, the Owlmetrics audience insights can help you achieve just that. You’ll see your total followers and the growth of total followers. Sprout Social.
If your audience doesn’t know you’re going live, how will they know to watch? Include the date and time, platform, and also release other enticing details about the value the go-live will offer to your audience. Host your live stream with a specific audience action in mind. Different audiences prefer different platforms.
Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty.
Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong? Awareness: Attract and inform.
Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content.
Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer. Having a professional business writer behind your content is an investment in your companys growth.
In the world of contentcreation, time and creativity are two of the most valuable resources at our disposal. Fortunately, AI contentcreation tools can help streamline the process and make it easier to create compelling content. By using these tools, you can save time, improve quality, and reach a wider audience.
The best authors using this article model aren’t just presenting readers with the walk-through of another company’s strategy, they’re presenting those strategies with ways the readers can implement. HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know. Final thoughts.
Are you ready to supercharge your contentcreation process? With endless ideas swirling in your mind and countless platforms begging for fresh content, it’s easy to feel lost in the creative chaos. These tools provide valuable insights into audience preferences and trending topics. But fear not!
You build topical authority by consistently publishing high-quality, interlinked content on the same topics. However, establishing topical authority requires a large investment of time and money into contentcreation. It will also identify your orphaned content in no time, which are pages that have no internal links.
Video contentcreation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. All you have to do is repackage those valuable tidbits and present them to your audience. Upload Your Content.
And the benefits of repurposing content exceed above and beyond time-saving. Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It depends.
To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Use the right medium Think of the medium you use to present a fintech case study as the delivery vehicle for your story.
How you present your content directly impacts how readers perceive your authority, reliability, and branding. Because formal writing often involves using precise vocabulary and phrasing, it can also help you prevent your audience from misinterpreting your words or taking your writing out of context. University Blogs.
Healthcare white papers are authoritative, in-depth documents that analyze specific medical, technical, or regulatory challenges while presenting research-backed solutions. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience.
The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and contentcreation Site123 – The best for quick and easy landing pages. Blogging and ContentCreation. What is your site’s end goal?
Reasons to Hire a Professional Tech Writer Rather than Doing It Yourself Here are seven reasons why it’s typically a better business choice to hire a professional tech writer for contentcreation, rather than just winging it with free or in-house resources.
These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience.
After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. You are trying to capture the attention of a very specific target audience while also trying to convince Google that you should be at the top of the SERPs. Sounds a lot, doesn’t it?
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Unfortunately, simply being present isn’t enough.
Contentcreation. Digital PR also involves creating content to generate traffic, attract links, and attract media attention. The main types of content digital PR professionals use include press releases, infographics, brief newspaper articles, short videos, guest blogs , and social media posts. Whats digital PR?
Several years later, marketers fully understand that these kinds of images get about a 10% positive rating from our audiences, but we’re struggling with what to do instead. It lets you quickly and painlessly deliver unique videos with the ease of creating a PowerPoint presentation. Here are a few of my favorites: Magisto.
Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. And 17% don’t agree or disagree that they could demonstrate content marketing has increased audience engagement. Priority target audience. Priority target audience’s need.
It’s a simple concept: get as many quality and relevant websites to link back to your content. The difficulty however is in the execution, which involves various skills such as contentcreation, research, and outreach. You will also gain the added benefit of leveraging another website’s audience, in addition to a backlink.
Don’t miss an opportunity to promote an event on a platform you control, particularly when you’re dealing with a targeted audience. To put it frankly, even the most dedicated audiences get busy. They may have wanted to keep up with all your content but simply missed your official announcement of the event.
These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. Self-publishing platforms like Amazon’s Kindle Direct Publishing (KDP), Smashwords, or Apple Books allow authors to upload and distribute their e-books directly to a wide audience.
Benefits of Using a Ghostwriter Ghostwriting offers significant advantages for companies, including: Enhanced focus and efficiency: For busy executives and teams, delegating contentcreation to a ghostwriter allows them to focus on core business activities while ensuring that their ideas are communicated effectively.
Is contentcreation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #contentcreation as a challenge via @cmicontent #research. Who is your audience?
Do you get asked tough, or even easy, questions about content marketing by your executives or clients? First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. We just wrote about 99 benefits of content marketing. Content Marketing Institute.
People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. GrowthHackers. Blog Engage.
All these iterations fall under content repurposing. The benefits are simple and plenty: Save time on contentcreation. Expand the life of one piece of content beyond one channel. Squeeze all the juice out of the content you know is performing well. When should you repurpose content? The best part?
As time goes on, content marketing builds its own momentum – no extra dollars required. HANDPICKED RELATED CONTENT: How to Take an Audience-First Approach to Your Content. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Contentcreation.
Taking a DIY approach to this type of content (perhaps by using a template) rarely produces good results. The best marketing teams and professional contentcreation services perform in-depth research to understand what customers are looking for and why. The most effective methods of persuasion depend on your target audience.
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