Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 111

Content Marketing Content Creator Recruitment Marketing 111

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

Editorial 64

Editorial IT Blog Blogging 64

Content Marketing Institute

APRIL 17, 2018

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? Review the selected content as the best examples of the brand voice you want to embody. Click To Tweet.

Brand 112

Brand Content Creator Electronics Editorial 112

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? It insources the content.

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Publisher Publishing Publishing Editorial Team 111

ContentWriters

AUGUST 23, 2023

The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written? What tone and voice do you want your content to convey? Why Do You Need an Editorial Style Guide? Does your brand use Oxford commas?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Winner: Project of the Year; Best New Print Publication – Editorial. Finalist: Agency of the Year <100 employees).

Content Marketing 104

Content Marketing Editorial Healthcare Entertainment 104

Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We just wrote about 99 benefits of content marketing. Content Marketing Institute. That question gets at the heart of how content should be used.

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Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

FEBRUARY 27, 2018

Orbit Media research revealed that content creators who spend longer on each post see stronger results. Content creators who spend longer on each post see stronger results via @orbiteers. Though how you do that will vary depending on market conditions, here are five ways to do slow aka quality content marketing.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

ContentWriters

SEPTEMBER 25, 2024

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product.

Content Creation 111

Content Creation Communication Finance Portfolio 111

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. It doesn’t give much freedom to content creators. . Have you been using video content on your site lately? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Advanced hosting platforms.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Neil Patel

OCTOBER 8, 2020

Every task in your marketing calendar should revolve around attracting your target audience. Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. How will they interact with my content? Step 1: Understand Your Customers.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

Content Creator 98

Content Creator Content Agency Social Media 98

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. This is important because it helps you create consistency in your content and keeps your messaging on track.

Brand 98

Brand Editorial Content Writing Style 98

Content Marketing Institute

JANUARY 16, 2019

With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around. But rather than just expecting people to find it on the Watch tab, NASCAR and Facebook marketed where they knew their audience would learn about it.

Content 105

Content Editorial Contractor Persuasion 105

The Hoth

JANUARY 23, 2023

1: Editorial backlinks An editorial backlink refers to when a high-authority website links to one of your content pieces to support its own work. If you do that, other websites will start to notice and link to your web pages, essentially letting your content sell itself. Next, they don’t accept anyone that applies.

Website 98

Website Editorial Content Creator SEO 98

Neil Patel

FEBRUARY 3, 2021

The paid versions, however, get you access to the Getty editorial image library and Getty videos. To break through the noise and clutter of the internet, you need to find your niche and share beautiful and dynamic stories, ensuring your audience wants to keep viewing your content. Make Stories. They can be fun to make.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Choose a content business model. Audience engagement.

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Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 110

Long Form Content Editorial Team Editorial Content Marketing 110

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 111

Content Editorial Team Entertainment Content Creator 111

Contently

NOVEMBER 10, 2022

Create content efficiently and at scale. Content marketers are under the microscope for the cost of their content, which has a reputation for being high. But flocking to find the cheapest content creators isn’t the answer.

Management 112

Management Freelance Content Management System Content 112

Kristi Hines

JULY 14, 2021

Refersion – Build your profile to connect directly with brands and merchants looking to partner with content creators. Shareasale – Create long-lasting, profitable partnerships by promoting relevant products and services to your audience. Business Software & Services Affiliate Programs. Start earning big!

Blogger 130

Blogger Content Creator Promotion Sales 130

Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. That’s why 84 percent of marketers outsource their content creation activities.

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Agency Content Marketing Marketing Content 145

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why is that? There are more than a few reasons why.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. Social media and audience-building. A Step-by-Step Guide to Audience Development.

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Promotion Content Social Media Editorial Team 111

Make a Living Writing

APRIL 15, 2024

Tips for Success : Hone your ability to write persuasive and concise copy, understand your target audience, and continuously refine your skills through online courses and practice. from the Editorial Freelancers Association) to enhance your credibility. APA, MLA), and consider obtaining certifications (e.g.,

Freelance 71

Freelance Proofreader Portfolio Persuasion 71

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. And that’s when you get truly high-performing content. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples].

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Writer Content Freelance Editorial Team 111

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 111

Brand Storytelling Creativity Content Marketing 111

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

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Content Creator Content Editorial Content Creation 45

Content Marketing Institute

OCTOBER 23, 2017

Each content type gives insight into the level of content investment, the format types their audience enjoys, and the range and relative importance of topics and keywords. Content types include: Know your competitors. Catalog each #content medium and site, says @ellieeille.

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Content Marketing Marketing Content Content Creator 111