Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.

Content Marketing 107

Content Marketing Marketing Editorial Content 107

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 103

Content Editorial Team Entertainment Content Creator 103

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. Social media and audience-building. A Step-by-Step Guide to Audience Development.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. And that’s when you get truly high-performing content. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples].

Writer 110

Writer Content Freelance Editorial Team 110

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. Invest in success.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It does actually aim at different types of content creators.

Promotion 51

Promotion Editorial Content Social Media 51

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. Curating the news provides a useful service for your audience.

Editorial 111

Editorial Editorial Team Content Social Media 111