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[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. This post is specifically for copywriters and contentcreators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
I thought “being different” was crucial in driving content marketing success. Why are some of the best contentcreators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?
Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way.
But for influencers, creatives, and contentcreators, a powerful personal brand isn’t just a luxury—it’s a necessity. Whether branding a business or yourself, this step is crucial for building a lasting connection with your audience and setting the foundation for long-term success. Your S.O.S.
Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.
In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.
These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience.
Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong? Awareness: Attract and inform.
Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way contentcreators work. As audiences demand more content across different platforms, the number of contentcreators is growing to meet the demand.
If your audience doesn’t know you’re going live, how will they know to watch? Include the date and time, platform, and also release other enticing details about the value the go-live will offer to your audience. Host your live stream with a specific audience action in mind. Different audiences prefer different platforms.
Do you get asked tough, or even easy, questions about content marketing by your executives or clients? First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. We just wrote about 99 benefits of content marketing. Content Marketing Institute.
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for contentcreators to reach a wider audience, promote longer videos, and even increase subscribers. For contentcreators and small businesses, Shorts can be a game-changer.
Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. This global technology and data platform helps improve video performance while increasing contextual suitability and delivering highly targeted content to the right audience. Channel Factory. Interesting….
These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.
Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience. You’ll only be approved if your content is relevant to the Semrush tool. The more signups you refer, the better the rewards.
Each content type gives insight into the level of content investment, the format types their audience enjoys, and the range and relative importance of topics and keywords. Content types include: Know your competitors. Catalog each #content medium and site, says @ellieeille.
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.
How can you help your audience in a way no one else can? While hiring an exceptional contentcreator is absolutely vital, make sure you have your strategy and editorial plan in place first so the talent you hire can focus from the start on content that will further your mission. How will you know if you are successful?
Whatever sector you’re in—and even if you’re a student creating a presentation for class or a teacher crafting engaging learning materials—being able to edit videos effectively can be a game-changer. And for freelance writers who offer add-on services (aside from written content), graphic tools are a must.
If you’re at the forefront of your industry and reporting information that’d be of interest to your audience on a timely basis, then you’re a news publisher. Google News is a content syndication platform that Google introduced to help organize the world’s news in many ways and to make it more accessible to its users, like a news XML.
And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.
Without a way to meaningfully interact with the content, ads ran the risk of being both frustrating and irrelevant. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Bumper Ads.
Expertise : the level of skill and knowledge demonstrated by the contentcreator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the contentcreators or the site itself.
A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or contentcreators, ghostwriters allow the client to take full credit for the finished product.
We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.
He placed a higher value in language than most contentcreators. Before you write any content ask yourself, “What is my plan to affect the reader’s mind and heart?”. HANDPICKED RELATED CONTENT: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’. Reframe the present (Churchill). “We Synecdoche.
But keep in mind that this moment full of challenges also presents opportunities. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience.
In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. What Does “Inclusive Content” Mean? Inclusive content is any form of media (such as a blog post, a video, an image, etc.) that speaks to a broad and diverse audience without excluding anyone.
Big brands like Apple, Google, and Facebook are investing big money in original programming, with revenue-sharing between the platform and the creators. A service like Facebook Watch – the social media behemoth’s on-demand video space – provides a platform that allows contentcreators to find their audience and build a community.
Contentcreators should start optimizing content for AI searches in addition to traditional SEO. Businesses can use generative video for a wide range of purposes, such as creating polished corporate presentations, training videos, and even personalized marketing campaigns.
Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? It insources the content.
Sure, Tina was interesting and funny and gave great advice to contentcreators, but what the audience really wanted to know was whether the person they heard on stage was as genuine, earnest, self-deprecating, and humorous behind the scenes. To build and grow an audience, you need to earn its trust. Do SEO better?
We hear from contentcreators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.
Another example is Square employing visual marketing to shift the audience perception from a very narrow concept of a mobile credit card reader to a broader one of a full-stack financial and merchant service provider. Add symbolic and metaphorical tags that reflect what the photo is evoking. When possible, list trending hashtags.
The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. Some contentcreators just seem to have that sense of who is on the other side of their content and the ability to draw their reader/listener/viewer into (almost) a conversation in the way that they communicate.
Known as content discovery platforms, they are an innovative way to draw attention while also funding your site with paid advertisements. How Content Discovery Platforms Work Content discovery platforms are an excellent solution for contentcreators who want more exposure and website owners that want to add another revenue stream.
I’m new to Anchor (you can follow by searching for Darren Rowse) and it’s a new network but I’m already seeing some real benefits for us as bloggers and contentcreators. Anchor presents itself as a great way to get insights from your audience pretty easily. Here’s a few: 1.
Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations. He gives clear examples for content that converts and content that falls flat.
Startup entrepreneurs, CEOs, and public speakers will benefit from the full-screen slider because they’ll use it to showcase their keynote speeches or other key presentations. This is essential if you’ll be serving a wider audience in different languages. Do you struggle to create the right content for your customers?
Reenergizing your content team. It can be hard for contentcreators to stay focused and motivated when they are producing the same content pieces over and over. As Jay explains, what we view as “creative genius” is typically based on a well-polished final product that draws admiration from a broad audience.
The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. Some contentcreators just seem to have that sense of who is on the other side of their content and the ability to draw their reader/listener/viewer into (almost) a conversation in the way that they communicate.
I can’t stress enough that everyone working on content marketing needs to know the core KPIs for measuring the marketing effectiveness of your content. Whether or not they’re directly involved with your content analytics, it’s critical that contentcreators understand how their work impacts overarching company goals.
Here are seven songwriting secrets that will help you make your content stronger. Writers know strong stories capture audiences and bring concepts to life. Instead of seeing ourselves as the writers or original contentcreators and then having editors review it, what if we saw ourselves as collaborators, building pieces together?
Use your results to prove you’re the best and develop a deeper know, like, and trust factor with your audience. Focus on engagement: Instead of spending all your time creating content, focus on building relationships. You can add a sense of urgency by telling your audience it’s only available for the holidays.
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