Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

Brand 98

Brand Content Marketing IT Marketing 98

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 201

Audience Copywriter Copywriting Freelance 201

Contently

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Brand 98

Brand IT Marketing Healthcare 98

Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 135

Audience 135

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 127

Content Marketing Marketing Content Creation Content 127

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 137

Content Marketing Marketing Content Keywords 137

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 141

Audience Content Content Marketing Marketing 141

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 109

Content Marketing Marketing Content Storytelling 109

Blogtrepreneur

FEBRUARY 22, 2025

Content marketing is very important for UK businesses looking to build a strong online presence in a local market. It’s an essential tool for connecting with your audience, increasing engagement, and driving sales. When executed well, content marketing does more than just attract attention.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. It’s surprisingly useful for hooking audiences and boosting long-term engagement.

Engagement 95

Engagement Marketing Content Social Media 95

Content Marketing Institute

NOVEMBER 14, 2023

Modern marketing teams recognize the value of building an audience. Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience. But what does that really mean?

Audience 122

Audience Marketing Content Marketing Content 122

Express Writers

DECEMBER 5, 2024

About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. What Do You Get from an All-in-One Digital Content Marketing Team?

Content Creation 52

Content Creation Content Marketing Content Marketing 52

Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. When it comes to marketing, it’s good to be unique.

Content Marketing 98

Content Marketing Marketing Content Audience 98

Contently

FEBRUARY 7, 2023

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How Can We Get Creative with Content Marketing?

Creativity 135

Creativity Content Marketing Marketing Content 135

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Content Marketing Institute

JULY 5, 2023

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →

Audience 134

Audience Content Content Marketing Marketing 134

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way.

Social Media 106

Social Media Content Retail Content Creator 106

Content Marketing Institute

NOVEMBER 17, 2022

The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. The best mentors listen, answer questions, and help. Continue reading →

Audience 142

Audience Projects Content Marketing Marketing 142

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

Express Writers

JULY 2, 2024

Clearly Define Your Target Audience It’s tempting to dive into keyword research once your business website is running. Before writing a single blog post or conducting your keyword research, answer one fundamental question: Who is your ideal target audience? Dig in to find out. Unfortunately, that’d be a costly mistake.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The IBM Data Science Community is one of the best user-generated content examples. It reads more like a subreddit than a content marketing hub — and that’s why it works.

Brand 99

Brand Content Retail Utilities 99

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

Agency 98

Agency Content Marketing Marketing Script 98

Content Marketing Institute

FEBRUARY 16, 2023

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading →

Writer 141

Writer Audience Content Writer Content Marketing 141

Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Animalz

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. A ready audience. Without an audience , you’ll reduce the chance your idea spreads.

Concept 109

Concept Blog Blogging Manufacturing 109

Contently

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. We audited the keywords we were currently ranking for to determine if they still made sense for our brand and audience.

Content 89

Content Blog Blogging Keywords 89

Content Marketing Institute

OCTOBER 3, 2023

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Audience 127

Audience Content IT 127

Content Marketing Institute

MAY 31, 2023

You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Try this five-step process to prime your team before brainstorming sessions. Continue reading →

Audience 138

Audience Content 138

ContentWriters

NOVEMBER 21, 2024

What Are Scripts in Marketing? Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

MAY 24, 2023

As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. With the economy in flux, the only certainty is uncertainty. Use this advice to help figure out how. Continue reading →

Audience 136

Audience Content 136

Content Marketing Institute

JANUARY 31, 2024

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

Audience 137

Audience Content 137

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. For example, Content Marketing Institute is the leading global content marketing education and training organization.

Government 111

Government Medical Banking Editorial 111

Content Marketing Institute

MARCH 4, 2025

Most companies target their content to people who will use their products. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care. But GSK did it differently.

Audience 85

Audience Content Marketing Marketing Content 85