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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. And certainly not for audiences.
Organizations that have made consistent and sound investments in contentmarketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing contentmarketing landscape. Why Does ContentMarketing Change so Frequently?
Technological disruption is par for the course in contentmarketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at ContentMarketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.
If you are a LinkedIn member – and there are more than 500 million – you can be a contentmarketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
Do you want to know how contentmarketing helps business growth? Many business owners aren’t sure whether investing in contentmarketing is worth the time, effort, and resources. Contentmarketing is 100% worth it. A Cost-effective Marketing Strategy 2. Builds Trust with Your Audience 3.
” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. For example, let’s say you’re writing an in-depth article about contentmarketing. They’re excellent H2 and H3 subtopics for your article: What is contentmarketing? Why is contentmarketing important?
Show your customers you still appreciate them with valuable content. Contentmarketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use contentmarketing to build your brand loyalty. What Is ContentMarketing?
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. So, is ContentMarketing Still Worth It?
Ubersuggest – SEO and Keyword Discovery Best for estimating your competitors’ monthly traffic Developed by renowned contentmarketer Neil Patel, Ubersuggest’s SEO and Keyword Discovery Chrome extension provides essential insights into any search term on Google, YouTube, and Amazon. Have existing content that isn’t performing well?
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
ContentMarketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of contentmarketing vs social media marketing, which channel would win?
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a social media monitoring tool.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. When should you repurpose content? Blog posts into eBooks.
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound contentmarketing works. Let’s dive into what inbound contentmarketing is all about – and start growing your business today.
Nobody ever said that working in contentmarketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a contentmarketing specialist can be time-consuming and sometimes challenging. Genius ContentMarketing Quotes That Will Inspire You. “
Can contentmarketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Leverage User-Generated Content 3.
Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer. Having a professional business writer behind your content is an investment in your companys growth.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
Although there have been claims that Google bias slants search results against particular political leanings, when it comes to search engines, Google bias overall tends to trend more toward erring too heavily on the perceived wants of their audience. It’s just because you wrote great content. Create Long-FormContent.
And the benefits of repurposing content exceed above and beyond time-saving. Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience.
Sure, you can do contentmarketing willy-nilly. Because you need a contentmarketing process plan behind it all to ensure your content WORKS…. But how do you create a contentmarketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Call-to-action-centered content.
For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B contentmarketing strategy is crucial for driving results. Let’s dive into the key elements of a successful contentmarketing strategy.
Table of Contents: ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective ContentMarketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your contentmarketing efforts are bound to pay off, resulting in faster business growth. Know Your Target Audience 2.
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. Remember: Even the most compelling content will fall flat if it doesn’t reach its intended audience — hence why a strong focus on content optimization is crucial for any business looking to grow online.
In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.
SaaS ContentMarketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. Your audience is out there; you just have to help them find you. That’s where SaaS contentmarketing comes in.
If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Check your search traffic.
By telling stories of those who don’t have that luxury, they can reach the best help audiences. As you build content, don’t be afraid to pull in other voices. Subject matter experts can help you appeal to a broader audience and dive deeper into topics your audience cares about. Offer Interactive Content: QVC.
The content you produce can look different in B2B versus B2C. For example, B2B contentmarketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.
That’s because smart content strategy leads to incredible contentmarketing. And incredible contentmarketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content? Create Roadmaps for Identifying Target Audiences and Goals 2.
Since PR campaigns are so effective at reaching new audiences and swaying public opinion, it should be no surprise that they work well for marketing purposes, too. Here are a few quick stats that back this up: 63% of marketers have used contentmarketing to foster brand loyalty within the past year.
Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. But what are the differences and benefits of each, and how do you know which one is right for your brand?
We’ll dive into defining clear objectives, pinpointing your target audience, and articulating key messages that resonate. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontentmarketing. Plus, tips on leveraging technology for better collaboration.
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a contentmarketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Amy Schmittauer Landino, a consultant in video contentmarketing and author of the book Vlog Like a Boss, spilled her secrets at ContentMarketing World in her talk How to Create and Repurpose Video Content for More Attention. You’ve lost audience retention. Click To Tweet. Click To Tweet.
How do you decide on what kind of content to publish? As an experienced contentmarketer with more than eight years under my belt in this space, here's what I’d recommend. Here’s why : As a writer, if I’m asked to work on a piece for a company that doesn’t have its marketing strategy set up yet, I consider it a red flag.
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