This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from contentmarketing. With the rise of artificial intelligence (AI), marketing teams can scale their contentmarketing operations and businesses can use AI to effectively tell their brand story.
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.
And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something contentmarketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with contentmarketing?
For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Likely, you are already using it.
Creating contentmarketing is a little like playing party host. Instead of just talking at your guests, the best contentmarketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It’s a win for the brand, too.
But in recent years, the concept of timeliness in a contentmarketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others?
Learn the secret behind brand consistency in contentmarketing and five tips to help you improve your brand consistency. In contentmarketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.
High-quality individual pieces of contentmarketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful contentmarketing strategy.
Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.
Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?
Tie that same concept into contentmarketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. It’s surprisingly useful for hooking audiences and boosting long-term engagement. What is content gamification?
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C contentmarketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that contentmarketers aren’t interested in tech.
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.
As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.
AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a contentmarketing strategy that boosts your SEO and builds brand authority and trust.
This article lists a complete tool stack that will allow you to track all the metrics that matter in contentmarketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›
Technological disruption is par for the course in contentmarketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at ContentMarketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine.
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital contentmarketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. What Do You Get from an All-in-One Digital ContentMarketing Team?
Contentmarketing is very important for UK businesses looking to build a strong online presence in a local market. It’s an essential tool for connecting with your audience, increasing engagement, and driving sales. When executed well, contentmarketing does more than just attract attention.
Modern marketing teams recognize the value of building an audience. Haven’t contentmarketers already been doing that? Well, let’s start with a marketing database is not an audience. But what does that really mean?
Contentmarketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) contentmarketers can actually increase their profits. When it comes to marketing, it’s good to be unique.
And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something contentmarketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How Can We Get Creative with ContentMarketing?
Contentmarketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. So, is ContentMarketing Still Worth It?
Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. To secure a coveted top spot in the search results, you must optimize your website for mobile first, craft quality content, target the right keywords, build backlinks, and more. Dig in to find out.
Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way.
Discover the Top 10 B2B ContentMarketing Agencies of 2024 The emergence of B2B contentmarketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B contentmarketing agency that’s best for your company.
Let’s be honest: you probably didn’t get into contentmarketing because you love working with numbers. Thankfully for folks like me, there are many brilliant tools to help you keep on top of your contentmarketing metrics (little to no math required). That’s certainly true for me.
Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Contentmarketing Another lucrative freelance writing niche is contentmarketing. Here’s an example of a piece of copywriting from Mike: 2.
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at ContentMarketing World. Interestingly, they have different ideas of what to put at the top of your list.
No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The IBM Data Science Community is one of the best user-generated content examples. It reads more like a subreddit than a contentmarketing hub — and that’s why it works.
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.
Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.
Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. ” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other contentmarketers tell us the same on sales and customer calls. A ready audience.
The best contentmarketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. The best mentors listen, answer questions, and help. Continue reading →
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your contentmarketing strategy. Continue reading →
If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.
Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. For example, ContentMarketing Institute is the leading global contentmarketing education and training organization.
Many KPIs also have overlapping audiences (SEOs and contentmarketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).
The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content