Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. When it comes to marketing, it’s good to be unique.

Content Marketing 95

Content Marketing Marketing Content Audience 95

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 106

Content Marketing Marketing Content Creation Content 106

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing?

Creativity 98

Creativity Content Marketing Marketing Content 98

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 97

Content Marketing SEO Search Engine Optimization Marketing 97

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Likely, you are already using it.

Content Marketing 80

Content Marketing SEO Content Management System Marketing 80

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

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Audience Content Marketing Marketing Content 107

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Content Marketing 128

Content Marketing Marketing Content Search Engine Optimization 128

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 117

Content Marketing Marketing Content Keywords 117

Express Writers

JULY 2, 2024

Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. To secure a coveted top spot in the search results, you must optimize your website for mobile first, craft quality content, target the right keywords, build backlinks, and more. Dig in to find out.

Content Marketing 95

Content Marketing SEO Marketing Content 95

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

Agency 98

Agency Content Marketing Marketing Script 98

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

Content Marketing 105

Content Marketing Audience Marketing Content 105

Contently

MARCH 9, 2023

For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With that said, let’s explore two of GA4’s standout features and three tips for content marketing teams to capitalize on.

Content Marketing 126

Content Marketing Marketing Content Engagement 126

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Maybe you’re too busy to keep up with a blog, or you think that insurance writing is too dry to attract an audience.

Insurance 98

Insurance Content Marketing Marketing Content 98

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Builds Trust with Your Audience 3.

Content Marketing 95

Content Marketing Marketing Long Form Content Content 95

iWriter

OCTOBER 21, 2024

Capturing your audience’s attention is more challenging than ever. Enter content marketing—a strategic powerhouse that informs and engages potential customers on their buying journey. In this blog post, we’ll explore the transformative impact of compelling content tailored for online shoppers. So how do you do it?

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. What industries do you have marketing expertise in?

Brand 123

Brand Content Marketing Marketing Social Media 123

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? Content Needs to Hire More People Despite significant employee turnover, the unemployment rate across the U.S.

Content Marketing 119

Content Marketing Marketing Contractor Content 119

Content Marketing Institute

NOVEMBER 14, 2023

Modern marketing teams recognize the value of building an audience. Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience. But what does that really mean?

Audience 114

Audience Marketing Content Marketing Content 114

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. Your audience is out there; you just have to help them find you. That’s where SaaS content marketing comes in.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Blogtrepreneur

SEPTEMBER 26, 2024

If you start studying content marketing, you can look at the general concepts that comprise this niche, or you might look at some of the ad campaigns that have been the most successful. However, even if you’re not formulating or running the campaign, you should know the three golden rules of content marketing.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Express Writers

OCTOBER 8, 2024

Similarly, people can easily confuse content marketers and marketing content writers. Let’s dive into those differences with practical tips you can utilize (yes, that was intentional) when hiring another team member for your marketing team. What Role Does Each Writer Play in Your Marketing Strategy?

Content Writer 52

Content Writer Content Marketing Writer Marketing 52

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. What is a Target Audience?

Audience 97

Audience Marketing Social Media Insurance 97

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 128

Content Marketing Marketing Content Proofreader 128

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Content Hacker

OCTOBER 26, 2023

You’re left wondering… where’s my audience? The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy. Think of it as building bridges between your high-quality content and those who’ll love reading them.

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Content Marketing Marketing Content Brand Awareness 84

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Contently

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

BKA Content

AUGUST 23, 2024

10 Content Marketing Metrics To Measure Success Inbound marketing through content creation gets a great return on investment — if you do it right. The only way to be sure you’re going in the right direction is with content marketing metrics. Why Do You Need To Use Content Marketing Metrics?

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52