Audience Content Marketing Pharmaceutical 
Contently
FEBRUARY 28, 2023
Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.
Content Marketing Institute
OCTOBER 14, 2017
Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).
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Content Marketing Institute
OCTOBER 2, 2018
One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. Comics can work for all audiences. In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section.
Contently
JANUARY 26, 2023
The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”
Content Marketing Institute
DECEMBER 13, 2018
It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry.
Content Marketing Institute
OCTOBER 26, 2017
If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.
Smart Blogger
FEBRUARY 2, 2023
They work for clinics, pharmaceutical and medical device companies, and health care organizations. She says that, while a degree is necessary for B2B copywriting, medical copywriters only need a good portfolio and an understanding of the target customer to write copy for a general patient audience. They also pay decently.
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