Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Buffer

SEPTEMBER 30, 2024

That’s important: your content must support your hook. Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited.   So, pinpoint what your audience likes to see on social media.

Social Media 117

Social Media Media Writing Storytelling 117

Content Marketing Institute

SEPTEMBER 10, 2024

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

Storytelling 125

Storytelling Audience 125

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Click To Tweet. Think beyond the screen.

Storytelling 111

Storytelling Script Food Agency 111

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Ready to take your content to the next level?

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Content Marketing Marketing Content Social Media 143

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace.

Storytelling 110

Storytelling Brand Marketing Hospitality 110

ContentWriters

NOVEMBER 21, 2024

What Are Scripts in Marketing? Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Contently

NOVEMBER 2, 2022

The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who can create it. On the surface, journalism and content marketing may appear to be very similar. Journalism: Objective Reporting of Facts.

Content Marketing 124

Content Marketing Marketing Government Content 124

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 120

Content Creation Audience Storytelling Content 120

Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? named Rudolph did go viral: 2.4 million shoppers. The problem.

Storytelling 113

Storytelling Retail Copy Copywriter 113

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021?

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Build a Content Brand. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content.

Audience 111

Audience Food Content Content Marketing 111

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Content Marketing Institute

APRIL 3, 2018

Audiences are not just buyers. As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. Audiences enable this capability. At the heart of this valuable audience is, of course, content. Let me explain.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Content Marketing Institute

OCTOBER 12, 2023

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 Discover the four lessons it teaches to manifest better video marketing. 1 video on its YouTube channel which had 15 years of views.

Storytelling 112

Storytelling Recruitment Audience Marketing 112

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Storytelling 118

Storytelling Brand Audience Marketing 118

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). A key mistake brands make with content. How to add storytelling to content.

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Freelance Storytelling Concept Brand 260

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 108

Content Marketing Marketing Editorial Content 108

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand.

Content Marketing 111

Content Marketing IT Marketing Content 111

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 109

Content Marketing Marketing Content Collaboration 109

Content Marketing Institute

OCTOBER 9, 2018

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. How vertical content began. March 2010 were the first days of vertical content as a concept. Infographics may be considered the oldest type of vertical visual content.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Backlinko

NOVEMBER 29, 2024

” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important?

Writing 102

Writing Keywords Script SEO 102