Nick Ursborne

DECEMBER 2, 2024

While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. As I often say… If you don’t know who you’re talking to, how can you know what to say?

Copywriter 207

Copywriter Copywriting Storytelling Content Creation 207

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Melanie Saxton

OCTOBER 29, 2024

Yes, you can enhance your AI content with the help of a professional and highly experienced book editor! Many authors and writers soon realize that content creation requires more than what a bot can produce. I know how to optimize — and humanize — your content! Need a Professional Book Editor to Enhance Your AI Content?

Storytelling 130

Storytelling Content Content Creation Text 130

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 203

Audience Copywriter Copywriting Freelance 203

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. That’s why understanding your target audience is crucial.

Content Marketing 111

Content Marketing Marketing Government Content 111

iWriter

NOVEMBER 25, 2024

Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement.

Engagement 52

Engagement Writing Social Media Content 52

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing? Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 98

Brand Content Retail Utilities 98

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

Social Media 81

Social Media Content Creation Content Promotion 81

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. It runs a test to see how users engage with this new information.

SEO 99

SEO Content Finance Concept 99

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Integrating Google Analytics into your content management system is as simple as dropping in a few lines of javascript into the portion of the HTML.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 92

Content Keywords Collaboration Writer 92

Backlinko

APRIL 7, 2025

Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. After reading this article, you’ll have 10 Google-approved strategies for creating people-first content.

Content 76

Content Medical Keywords Engineering 76

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 89

Content Blog Blogging Keywords 89

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. What brands are leveraging LinkedIn’s audience-specific insights?

Brand 98

Brand IT Marketing Healthcare 98

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 70

Content Content Creation Medical Brand Awareness 70

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Buffer

SEPTEMBER 23, 2024

  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.    To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.

Social Media 99

Social Media Media Post Engagement 99

Jane Friedman

MARCH 18, 2025

Similar to a chef asking the prep cook to cut and parboil vegetables, my friend asked me to prepare my content before he began designing. I searched Freelancing Females , a database of freelancers, for a designer who could also advise me on my content strategy and SEO. Working with my new web designer felt uncomfortable at first.

Food 133

Food IT Storytelling Social Media 133

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. Maybe some preferred a typewriter, others a good view or a glass of whisky. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. The stakes for quality content have never been higher. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

iWriter

DECEMBER 3, 2024

As the calendar flips to a new year, it’s not just an opportunity for fresh beginnings; it’s also the perfect time to rethink your content strategy. In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement.

Content 52

Content Entertainment Engineering Keywords 52

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Here’s an example of a piece of content I wrote for Klaviyo: 3.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Like “what is the best haircut for curly hair.”

Website 115

Website SEO Search Engine Optimization Architecture 115

ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI.

Content 59

Content Content Creation Blog Blogging 59

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing?

SEO 59

SEO Writing Content Keywords 59

iWriter

DECEMBER 4, 2024

Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI).

Content 52

Content Content Writer Education Storytelling 52

Nick Ursborne

SEPTEMBER 13, 2023

I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Here are just three of many types of story you can add to your copy and content. Which ones you choose will depend on the business you’re writing for, and their audience. I use GPT-4 every day.

Copy 204

Copy Copywriter Copywriting Content 204

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. With all that done, I have now mapped the emotions of my audience.

Copy 219

Copy Ads Copywriter Copywriting 219