Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing?

Creativity 101

Creativity Content Marketing Marketing Content 101

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. It’s surprisingly useful for hooking audiences and boosting long-term engagement. What is content gamification?

Engagement 93

Engagement Marketing Content Social Media 93

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It’s a win for the brand, too.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Enchanting Marketing

JUNE 4, 2024

The tips are solid, and he’s finally got to grips with tightening his own content. Their content peters out. For Copyblogger, I once wrote a post about vivid writing, and the opening paragraph talks about your message standing out like a red poppy in a sea of grey content. That’s how readers should experience your content.

Audience 276

Audience Blogger Food Communication 276

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

Brand 98

Brand Content Marketing IT Marketing 98

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 95

Brand IT Marketing Healthcare 95

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 201

Audience Copywriter Copywriting Freelance 201

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Nick Ursborne

DECEMBER 18, 2024

This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Think of yourself as a conductor, guiding the AI orchestra to produce a symphony of content. In this post I worked with Gemini 1.5

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO 101

SEO Content Finance Concept 101

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 94

Content Keywords Collaboration Writer 94

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 87

Content Blog Blogging Keywords 87

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

Social Media 81

Social Media Content Creation Content Promotion 81

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 141

Audience Content Content Marketing Marketing 141

Contently

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that content marketers aren’t interested in tech.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. Maybe some preferred a typewriter, others a good view or a glass of whisky. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 69

Content Content Creation Medical Brand Awareness 69

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? Social media platforms always seem hungry for more content. Repurposing is key I used to have an aversion against repurposing content. And why not show it to a new audience? So, most repurposing starts with existing blog content. What content works best? My solution?

Post 130

Post Content Creation Storytelling Creativity 130

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Express Writers

DECEMBER 5, 2024

About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. So, the familiar time and resource drain remains formidable.

Content Creation 52

Content Creation Content Marketing Content Marketing 52

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work. This is wrong.

Freelance 261

Freelance Writer Content Proofreader 261

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. It’s also relevant to our audience—backlinks are a major topic in the SEO industry.

Website 117

Website SEO Search Engine Optimization Architecture 117

Ashleyn Writes

JANUARY 10, 2025

You’ll learn … The "Why I Bought" Cruncher The Split Test Genie The Mic Drop Moments Content Catalyst The Value Prop Idea Generator The Dream Day Script Wrapping It Up Let’s dive into these prompts and see how they can revolutionize your content & copywriting processes. Time is my most valuable asset.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 127

Content Marketing Marketing Content Creation Content 127

Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 135

Audience 135

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 138

Content Marketing Marketing Content Keywords 138