Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. Maybe some preferred a typewriter, others a good view or a glass of whisky. Sounds a lot, doesn’t it?

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Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. With so much content readily available, how do you stand out. They share your content.

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Enchanting Marketing

NOVEMBER 26, 2024

I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. We don’t have heaps of money, so we have to fascinate our audience and spark action. Human content wins.

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Storytelling Marketing Script Social Media 258

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. With all that done, I have now mapped the emotions of my audience.

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Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?

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Nick Ursborne

SEPTEMBER 13, 2023

I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Here are just three of many types of story you can add to your copy and content. Which ones you choose will depend on the business you’re writing for, and their audience. I use GPT-4 every day.

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Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

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Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences.

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Nick Ursborne

DECEMBER 2, 2024

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. As I often say… If you don’t know who you’re talking to, how can you know what to say?

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Copywriting Copywriter Storytelling Content Creation 206

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

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Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

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Melanie Saxton

OCTOBER 29, 2024

Yes, you can enhance your AI content with the help of a professional and highly experienced book editor! Many authors and writers soon realize that content creation requires more than what a bot can produce. I know how to optimize — and humanize — your content! Need a Professional Book Editor to Enhance Your AI Content?

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Storytelling Content Content Creation Text 130

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

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Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

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Social Media Content Retail Content Creator 107

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

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Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? And don’t even get me started on TikTok (with an estimated 34 million videos posted every. Repurpose existing content.

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Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

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Long Form Content Content Content Creation Social Media 131

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing? Creativity.

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Creativity Content Marketing Marketing Content 98

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

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Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. That’s why understanding your target audience is crucial.

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Content Marketing Marketing Government Content 103

Enchanting Marketing

OCTOBER 8, 2024

What makes your content popular? Well-written posts? Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. You write about copywriting or content marketing or both. What’s the feeling you want to create with your content? Long list posts.

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Food Writing Style Copywriting Copywriter 233

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S.,

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

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Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. Oftentimes, that’s in the form of a social post showcasing a product in action. Here’s how.

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Grammarly

MARCH 25, 2024

In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketers have a unique ability to craft compelling messages that resonate with their audience and drive business growth. It’s in their job description.

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Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. It’s surprisingly useful for hooking audiences and boosting long-term engagement. What is content gamification?

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Engagement Marketing Content Social Media 95

Grammarly

JANUARY 11, 2024

Generative AI can do more than create new content—it can also improve and repurpose existing content. While in the past readers could easily identify recycled content, AI rewrites can appear brand-new, letting you essentially double or triple your content pool with little effort. Take a look at the advantages below.

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Content Writing Style Text Copywriting 115

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and content creation at scale while improving SEO?

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Content Marketing Marketing Content Creation Content 104

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

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Content Marketing Brand Marketing Content 87

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.

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Content Marketing Marketing Content Storytelling 109

Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. Casting wider nets doesn’t always result in higher profits.

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Content Marketing Marketing Content Audience 98

Buffer

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation?

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Content Creation Content Creator Content Social Media 117

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

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Writing Copywriting Copywriter Communication 251

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. AI can help you come up with new ideas for content, suggest headlines, and even write a finished draft for you. The post Don’t use AI as an Easy Button.

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Script Copywriting Copywriter IT 210

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

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Social Media Content Creation Content Promotion 84

Contently

AUGUST 21, 2024

One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Why does posting time matter so much?

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Social Media Media Post Engagement 69

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Maybe I’ll share a story, or lead with a metaphor.

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