Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. What brands are leveraging LinkedIn’s audience-specific insights?

Brand 95

Brand IT Marketing Healthcare 95

Credible Content

MAY 28, 2023

These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.

Promotion 130

Promotion Publishing Publishing Publisher 130

Content Marketing Institute

JANUARY 9, 2025

Original research is one-of-a-kind content. But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas.

Promotion 117

Promotion Audience Content IT 117

iWriter

NOVEMBER 25, 2024

Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year.

Engagement 52

Engagement Writing Social Media Content 52

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing?

SEO 59

SEO Writing Content Keywords 59

Buffer

SEPTEMBER 30, 2024

It should get people to perk up and pay attention (and, ultimately, engage with your content). But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into content creation.

Social Media 117

Social Media Media Writing Storytelling 117

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Like “what is the best haircut for curly hair.”

Website 117

Website SEO Search Engine Optimization Architecture 117

Copywriter Collective

JANUARY 10, 2025

Amidst the foul-smelling sludge of recycled jargon and repetitive content, there is still the chance to stand outand diamonds sparkle brightest against the dark. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. But let’s take a moment to be positive.

Copywriter 105

Copywriter Copywriting Script Copy 105

Contently

OCTOBER 6, 2022

B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Credible Content

JUNE 23, 2023

“Direct response copywriting is the process of creating written content that is designed to elicit a measurable response from the reader, such as a purchase, a subscription, or a donation.” ” – Joe Sugarman, Advertising Secrets of the Written Word. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. Tapping into social media platforms is another avenue for connecting with your audience.

Promotion 105

Promotion Website Social Media Advertising 105

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income!

Content Creator 162

Content Creator Blogger Content Insurance 162

ContentWriters

JANUARY 30, 2025

Conducting research is one of the most essential parts of the content writing process. Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. Accuracy: Is the content truthful?

Government 111

Government Medical Banking Editorial 111

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Ready to learn how to give your content a makeover? Let’s dive in and explore some effective strategies for repurposing content! This assessment lays the foundation for creating fresh and engaging content.

Blog Post 52

Blog Post Post Blog Blogging 52

iWriter

DECEMBER 4, 2024

Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). Ready to learn how quality content can maximize your ROI?

Content 52

Content Content Writer Education Storytelling 52

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences.

Content 139

Content Storytelling Consulting Promotion 139

The Idea Logical Company

JANUARY 4, 2023

Most sales are made through online promotion and availability that give incumbent publishers no particular edge. You needed to get new titles promoted in the trade press and mentioned in as many of the hundreds (or thousands) of newspaper and magazine book reviews as possible. It has a much broader audience.

Publishing 299

Publishing Publishing Publisher Hospitality 299

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Exceptional copywriting and content creation bridges people to people and businesses to businesses. I bring client first messaging into ALL your promotional efforts.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Benchmark Your Branding & Marketing
 When promoting your work, media (website, social, & content) first has to be valuable, recognizable, and branded. Search engines, social, bots, and your audience- keywords are significant to each of them.

Brand 98

Brand Keywords Consulting Social Media 98

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. The promotional content focuses on Alex’s emotional journey from despair to triumph. In one promotion it focuses on a particular volunteer, Ethan, who helped build a school in an underserved community. It packs no emotional punch.

Copy 234

Copy Copywriter Copywriting Food 234

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.

Publishing 134

Publishing Publishing Publisher Landing Page 134

Contently

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. So, when an influencer introduces a product, their followers assume they have used the product and are promoting it because they love it. The thing is, this story isn’t unique.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Bramework

JANUARY 3, 2025

This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow. Adjust the tone and audience focus, such as targeting small business owners. Content Enhancement Features include: Adding brand voice. Call-to-action elements.

Blog Post 52

Blog Post Writer Script Post 52

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Content 114

Content Social Media Brand Awareness Promotion 114

Blogtrepreneur

FEBRUARY 22, 2025

Content marketing is very important for UK businesses looking to build a strong online presence in a local market. It’s an essential tool for connecting with your audience, increasing engagement, and driving sales. When executed well, content marketing does more than just attract attention.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Ads 126

Ads Content Advertising Utilities 126

The Idea Logical Company

AUGUST 2, 2023

And it is increasingly obvious that this is the case across all “content” businesses — newspapers, magazines, movies, TV, and radio — and for very much the same reasons. The primary challenge is that no content ever becomes unavailable anymore. Every multi-book writer trying to sell her next book knows this.

Publishing 236

Publishing Publishing Publisher Retail 236

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Live stream where your audiences live.

Marketing 123

Marketing Content Entertainment Social Media 123

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. OpenAIs ChatGPT is a popular example of a model that understands and produces textual content. It also generates outlines and creative content.

IT 113

IT Medical Architecture Manufacturing 113

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

Grammarly

NOVEMBER 22, 2024

Proofread content, looking for areas to avoid business jargon and spell out acronyms. Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities.

Proofreader 98

Proofreader Writing Communication Construction 98

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.

Content Marketing 117

Content Marketing Telecommunication Pharmaceutical Brand Awareness 117