Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 92

Content Keywords Collaboration Writer 92

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work.

Freelance 261

Freelance Writer Content Proofreader 261

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

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Brand Content Marketing IT Marketing 98

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. OpenAIs ChatGPT is a popular example of a model that understands and produces textual content. Heres how the process works.

IT 111

IT Medical Architecture Manufacturing 111

Content Marketing Institute

JANUARY 3, 2024

Don’t think you can just plug and play an AI audio tool to convert your text into audio. Follow these tips to add a new delivery channel for your audience. It requires you to up your game – and learn some new tricks.

Text 122

Text Content Audience IT 122

Backlinko

APRIL 7, 2025

Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. After reading this article, you’ll have 10 Google-approved strategies for creating people-first content.

Medical 79

Medical Content Keywords Engineering 79

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. With all that done, I have now mapped the emotions of my audience.

Copy 220

Copy Ads Copywriter Copywriting 220

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. What Does Largest Contentful Paint Even Mean? Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text.

Script 91

Script Content Content Management System Text 91

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. The stakes for quality content have never been higher. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.

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Script Writing Marketing Persuasion 105

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. That’s where SEO-optimized content writing plays a critical role.

Engagement 59

Engagement Website SEO Content 59

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. This move highlights the growing focus on user experience and the importance of intent, content quality, and delivering fast, accurate answers. To stay ahead, marketers must adapt their SEO content strategies.

SEO 59

SEO Content Engineering Brand Awareness 59

iWriter

NOVEMBER 25, 2024

Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year.

Engagement 52

Engagement Writing Social Media Content 52

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Further reading: How to Rank Higher on Google in 13 Steps Reduced Page Authority Search engines rank pages based on authority signals, like backlinks , content quality, user experience , and more.

Keywords 106

Keywords IT SEO Engineering 106

Grammarly

DECEMBER 16, 2024

Table of contents What is Claude AI? Claude can generate various forms of text content, such as summaries, creative works, and code. You can also upload images and text-based files to Claude to add context to your prompts. However, their approaches to content moderation are different.

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IT Architecture Text Banking 98

Express Writers

DECEMBER 24, 2024

The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. Conversely, they blur the line between human creativity and machine-generated text. This is where AI content detectors come into play. Here are some of the best AI content detectors.

Content 52

Content Storytelling Text Keywords 52

Grammarly

APRIL 22, 2025

Initially launched in beta for Google Docs, we are excited to announce that Grammarly Authorship is now available in Microsoft Word and comes with institutional analytics for Grammarly for Education customers, extending its benefits to a broader audience.

Education 85

Education IT Text Construction 85

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Short on time? 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Content Creation 94

Content Creation Copy Text Creativity 94

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing?

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SEO Writing Content Keywords 59

Buffer

SEPTEMBER 23, 2024

  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.  Use these times as a starting point to give your content the best possible chance of success.  Jump to a section: Is there an overall best time to post?

Social Media 99

Social Media Media Post Engagement 99

Grammarly

APRIL 9, 2025

Key takeaways: AI-generated text often follows predictable patterns, such as a steady tone, repetitive phrasing, and structured transitions. If so, youve probably read content that was developed with the support of AI. AI-generated text has come a long wayits fluent, structured, and often impressive.

Content 59

Content Text Content Creation Creativity 59

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

Content 59

Content Keywords SEO Text 59

Express Writers

DECEMBER 19, 2024

In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Browsing content on mobile devices comes with its unique challenges. Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? own a smartphone.

Content 52

Content Text Content Creator Long Form Content 52

Jane Friedman

MARCH 18, 2025

Similar to a chef asking the prep cook to cut and parboil vegetables, my friend asked me to prepare my content before he began designing. My websiteoriginally designed as a visual portfoliowasnt optimized for text, the main way search engines understand what a site is about. Flash forward to 2024.

Food 133

Food IT Storytelling Social Media 133

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Ready to learn how to give your content a makeover? Let’s dive in and explore some effective strategies for repurposing content! This assessment lays the foundation for creating fresh and engaging content.

Blog Post 52

Blog Post Post Blogging Blog 52

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content Creation 133

Content Creation Content Creator Content Proofreader 133

Copywriter Collective

MARCH 7, 2025

Today, video content accounts for more than 82% of online traffic. Therefore, video content is no longer a luxury. Video content strategy is indispensable for you. Throughout all digital platforms, the consumption of video content is on the rise. Video content strategy is indispensable for you.

Copywriter 52

Copywriter Copywriting Sales Script 52

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. This lightning-fast insight will help you build better outlines and make valuable updates to existing content.

SEO 110

SEO Keywords Engineering Website 110

Content Marketing Institute

NOVEMBER 23, 2021

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

Marketing 145

Marketing Content Text Engagement 145

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

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Writing Copywriter Copywriting Communication 254

The Hoth

NOVEMBER 21, 2024

If you want to rank well on Google, then you have to create meaningful content that resonates with your audience. Sure, if you’re a content-generating machine that A) always knows the right keywords to target and B) never runs out of ideas! You need a specialized tool like Semrush’s Content Marketing Platform.

SEO 52

SEO Content Proofreader Digital Marketing 52

Freelance Union

JANUARY 17, 2025

3 strategies and apps to develop a unique writing style Now, we can break down the tips into three specific strategies, which include generating creative ideas and creative writing styles, making complex texts accessible, and ensuring the text is logical and flows well.  This type of text isn’t always easy to produce. 

Writing Style 113

Writing Style Freelance Persuasion Writing 113

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Never enough content. How to do your best writing The standard content marketing advice is to write for your reader: Help your reader achieve their aims, solve their problems, and answer their questions.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. These are links on other trusted real estate websites that point back to your site (hence the name backlink), and theyre how search engines like Google determine the quality and trustworthiness of a piece of content. Heres how it works.

SEO 97

SEO Engineering Keywords Website 97

Grammarly

DECEMBER 17, 2024

Simply provide the critical details about your topic and audience, and Grammarly will generate a framework to begin your writing. Simply highlight your text then choose one of the preset generative AI prompts in the Grammarly assistant to level up your writingbut keep the ideas your own.

Text 98

Text Communication Utilities Education 98