Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Market Research and Analysis: Leverage AI to gather insights about your target audience, analyze customer feedback, and identify new market opportunities.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Nick Ursborne

SEPTEMBER 13, 2023

Here are just three of many types of story you can add to your copy and content. Which ones you choose will depend on the business you’re writing for, and their audience. User-generated stories This is when you invite your audience to submit their own stories. In the end, you prevail. Check it out, and you’ll see what I mean.

Copy 202

Copy Copywriting Copywriter Content 202

Copywriter Collective

MARCH 21, 2025

Do you ever see a piece of copy and you think to yourself, Damn, I wish I wrote that? By flipping the script on digital marketing norms, they turn something as simple as a bed into an aspirational lifestyle choice for their target audience. Their copy lets them say ice cream without actually saying it. No double entendre.

Copy 52

Copy Copywriting Copywriter Script 52

Ashleyn Writes

JANUARY 10, 2025

Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. Btw, check out the Copy Bank Club if you want to see these principles in actionand get an AI prompt JUST like the ones below delivered to your inbox every week, just $20/mo. I included both.

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. Your copy must feel just as effortless for your readers eyes to navigate. Why did it work … with MORE copy?

Copywriting 130

Copywriting Copywriter Copy Sales 130

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Your prospective customers and clients read your copy in a highly distracted state.

Copy 130

Copy Copywriting Copywriter Writing 130

Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

Copywriting 105

Copywriting Copywriter Script Copy 105

Jane Friedman

MARCH 19, 2025

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? The right category can make a world of difference, and making small adjustments to metadata, keywords, and book descriptions can help your book reach its ideal audience. Thats the path Ive experienced firsthand.

Publisher 141

Publisher Publishing Publishing Marketing 141

The Idea Logical Company

OCTOBER 4, 2023

In the 20th century, each “next printing” was a bit of a commitment, usually in the low thousands of copies. If the book was only selling dozens or hundreds a year, it made economic sense to kill it. Two things changed that calculus. Ebooks don’t require inventory.

Publisher 340

Publisher Publishing Publishing Electronics 340

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Sethi’s copy may not appeal to you.

Persuasion 228

Persuasion Sales Copy Script Transportation 228

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The answer is simple. Emphasis on persuasion. Emphasis on storytelling.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Jane Friedman

MARCH 13, 2024

For books as long as mine, developmental edits range from $1,000–$5,000 and copy edits are between $2,000–$3,000. Slide a couple of copies through the return book slot? I chose to go wide from the start, wanting my books available to the largest audience possible. Going the indie route isn’t easy, and it isn’t cheap.

Audience 143

Audience Proofreader Publisher Publishing 143

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? How to write soundbites like Apple : This carousel was very loosely based on a blog post about Apple’s copy but I gathered a lot more examples (16,830 impressions, 258 likes, 33 comments, 16 reposts). I wanted to build an audience and grow my email list. It felt overwhelming.

Post 130

Post Content Creation Storytelling Creativity 130

Income Diary

DECEMBER 24, 2023

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Automotive Technician versus copy.

Sales Copy 119

Sales Copy Copy Sales Copywriting 119

Melanie Saxton

FEBRUARY 28, 2023

I’m a book editor, ghostwriter, journalist, business blogger , and SEO web copy developer, and will happily navigate you through the writing and publishing realm! The post Reverse Mortgage Books — Why Writing One Today Can Update Audiences appeared first on Melanie Saxton Media.

Audience 130

Audience Writing Medical Banking 130

Nick Ursborne

OCTOBER 11, 2024

That’s what happens when you’ve been writing copy for over 45 years. Our audience? I dare say I did a reasonable job… I’m sure I pressed all the right buttons in my copy… the fear of running out of money, and so on. But to suggest I could truly empathize with my audience would be stretching the truth. No problem.

Copywriting 220

Copywriting Copywriter Copy Writer 220

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. Consider the Audience, as Well as the Subject Context is, as weve mentioned, important to consider.

Copywriting 98

Copywriting Copywriter SEO Government 98

Jane Friedman

MARCH 18, 2025

It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect. Notice that ALL of the underlined words are true to me AND strong search words for my website copy.

Food 133

Food IT Storytelling Social Media 133

Jane Friedman

JULY 9, 2024

But to appeal to a general audience, you need to do more than present facts. Otherwise the temptation to transcribe, copy and paste, or otherwise regurgitate what your sources say, is too great. You end up with a draft that reads more like a log than anything else. You need to construct a compelling narrative.

Audience 133

Audience Writing Construction Projects 133

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Backlinko

JULY 26, 2024

Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements.

Content Creation 96

Content Creation Copy Text Creativity 96

Nick Ursborne

OCTOBER 4, 2023

This is why, to differentiate our own copy, we want to insert a real person into the narrative. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. Personal experience breathes life into your copy and content. From description to storytelling. But so can GPT-4.

Copywriting 232

Copywriting Copywriter Storytelling Writing 232

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

Website 117

Website SEO Search Engine Optimization Architecture 117

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. The key is finding the right types of writing work and then putting in the effort to build up a steady client base and portfolio. I charge a minimum of £600 for a short blog post.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

DECEMBER 27, 2024

Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned. Then, click Compose to generate more copy. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Write at least a few sentences.

IT 113

IT Medical Architecture Manufacturing 113

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. I’m just copying something. A good feeling!

Copywriting 235

Copywriting Copywriter Writing Landing Page 235

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

Writing 251

Writing Copywriting Copywriter Communication 251

Freelance Magic

DECEMBER 1, 2024

There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. You might write a blog post for a tech startup one day, edit an ebook for a solopreneur the next, and craft website copy for a local business the week after that. Avoid generic copy-paste applications—they’ll get lost in the shuffle.

Freelance 130

Freelance Writer Portfolio Projects 130

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. You can copy and paste tens of thousands of words into the context window and ask for a 500-word summary. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears.

Script 210

Script Copywriting Copywriter IT 210

Nick Ursborne

JANUARY 4, 2024

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. I’m putting myself in the shoes of my audience. That’s how most people do this.

Copywriting 223

Copywriting Copywriter Construction Copy 223

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. I use ChatGPT and GPT-4 to help me with research and audience analysis.

Copywriting 194

Copywriting Copywriter Writing Script 194

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 239

Content Writer Writer Content Writing 239

Nick Ursborne

JANUARY 10, 2024

My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Identify their fears and desires, and you can speak to those emotions in your copy. Here’s an example, assuming I’m preparing to write copy or content about Keurig coffee makers.

Copywriting 220

Copywriting Copywriter Copy Ads 220

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. SimilarWeb SimilarWeb is essential for B2B marketers looking to outmaneuver competitors and understand their audience. Oh, and it’s free!

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Nick Ursborne

JULY 15, 2024

AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. Using AI for research and analysis probably saves me an hour a day, pretty much every day. I want to know who I’m writing to!

Freelance Copywriting 208

Freelance Copywriting Copywriting Copywriter Freelance 208

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? The shortest sentence in this story In their sales copy, Apple often use the shortest sentences to stress key benefits. You read how fantastic a product is. Best-in-class.

Sales Copy 182

Sales Copy Storytelling Copywriting Copywriter 182