Copywriter Collective

JANUARY 17, 2025

That is the power of copywriting. When it comes to business, where sales and motivation often feel like two rival siblings vying for attention, great copy is the peace treaty that gets them working together. Enter copywriting, the charismatic diplomat. Start With Empathy Good copy doesnt start by talking about a product.

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Copy Sales Copywriting Copywriter 97

Agency Content Writer

DECEMBER 2, 2024

Copywriters : Craft copy that persuades and generates sales. Whitepapers : Great for B2B audiences, showcasing industry expertise. Blog Writers : They create engaging, informative articles to attract website traffic. SEO Writers : These professionals focus on optimizing content for search engines.

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Content Writer Writer Portfolio Content 246

Nick Ursborne

OCTOBER 11, 2024

OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. First, obviously, is the 45 years of copywriting experience I bring to the table. Our audience? But to suggest I could truly empathize with my audience would be stretching the truth.

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Copywriting Copywriter Copy Writer 222

Nick Ursborne

JANUARY 22, 2024

But… Are you optimizing that copy and content for Emotional Intelligence? A key element of emotional intelligence is to listen to the emotions of your audience. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Let’s break that question into 3 areas. #1

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Copy Copywriting Copywriter Writing Style 223

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. Which brings us, rather neatly, to the second point we must consider.

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Copywriting Copywriter SEO Government 98

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. With all that done, I have now mapped the emotions of my audience. Does the copy include elements of story?

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Copy Ads Copywriting Copywriter 219

Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document.

Freelance Copywriting 210

Freelance Copywriting Copywriting Copywriter Freelance 210

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Its Impact: By evoking the sensory pleasures and emotional warmth of family traditions, this story connects with audiences on a deeply personal level.

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Copy Copywriting Copywriter Food 236

Nick Ursborne

SEPTEMBER 13, 2023

Here are just three of many types of story you can add to your copy and content. Which ones you choose will depend on the business you’re writing for, and their audience. User-generated stories This is when you invite your audience to submit their own stories. In the end, you prevail. Check it out, and you’ll see what I mean.

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Copy Copywriting Copywriter Content 204

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. All their copy begins to feel the same. And no company wants that… they want their copy and content to sound unique. appeared first on Writing for the web - online copywriting and content writing. You need a plan. Or you can fall behind.

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Copywriting Copywriter Freelance Copywriting Content Creation 225

Copywriter Collective

MARCH 21, 2025

Do you ever see a piece of copy and you think to yourself, Damn, I wish I wrote that? IKEA – Tomorrow Starts Tonight Copywriting is all about twisting meaning in clever ways, and IKEA absolutely nails it with their Tomorrow Starts Tonight campaign. Their copy lets them say ice cream without actually saying it.

Copy 52

Copy Copywriting Copywriter Script 52

Copywriter Collective

FEBRUARY 21, 2025

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Show the Real Value Your copy must shout the benefits of your software. This makes your copy easy to understand and engaging. Follow the Buyers Journey Good copy takes your reader on a journey.

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Copywriting Copywriter Copy Keywords 62

Freelance Magic

NOVEMBER 15, 2024

Copywriting One of the most lucrative forms of freelance writing is copywriting. Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Here’s an example of a piece of copywriting from Mike: 2.

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Freelance Portfolio Writing Persuasion 130

Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. But in reality, it was the copy that did the heavy lifting. That’s the power of copywriting. Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales.

Copywriting 145

Copywriting Copywriter Landing Page Copy 145

Neil Patel

NOVEMBER 17, 2020

You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks. 6 Ways AI Can Help You Write Good PPC Ad Copy.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Susan Greene

SEPTEMBER 29, 2022

Need help with copy for your SaaS product? That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique? And how can you work with a SaaS copywriter without breaking the bank? Get a quote.

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Copywriting Copywriter Copy Persuasion 130

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Copywriting steps by Joseph Sugarman. Make them want to know what comes next.

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Copy Copywriting Copywriter Writing 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

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Copywriting Copywriter Proofreader Persuasion 130

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . It’s a tall order, but copywriting is essential for businesses. Maintain Conversational Copy.

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Copywriting Copywriter Copy Proofreader 131

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Sethi’s copy may not appeal to you.

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Persuasion Sales Copy Script Transportation 228

Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

Copywriting 130

Copywriting Copywriter Entertainment Advertising 130

Susan Greene

JANUARY 28, 2023

Work with a copywriter who can explain your services and capabilities on your website to attract new clients. A copywriter who understands psychic services can create marketing materials that will take your business next level. Platforms like Keen and Kasamba offer you the opportunity to reach a larger target audience.

Copywriting 130

Copywriting Copywriter Freelance Copywriting Freelance 130

Buffer

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Social Media 117

Social Media Media Writing Storytelling 117

Nick Ursborne

OCTOBER 4, 2023

This is why, to differentiate our own copy, we want to insert a real person into the narrative. As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes.

Copywriting 234

Copywriting Copywriter Storytelling Writing 234

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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Ads Ad Copy Storytelling Copywriting 219

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Here are three more specific ad copy strategies to drive ROI.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Nick Ursborne

OCTOBER 16, 2021

But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. And plenty of space for long-copy ads. The ads became smaller, and the copy had to be shorter. And if you want to market your products or services on mobile, you need someone who can write short copy. It’s tricky making predictions.

Copywriting 130

Copywriting Copywriter Copy Banking 130

Ashleyn Writes

APRIL 7, 2022

With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend. So, in this blog, I’m talking all about how to write engaging ad copy that gets the click! This is what copywriters call “message matching.”

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Ad Copy Copy Ads Landing Page 130

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. Academic writing.

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Copywriting Copywriter Writing Landing Page 237

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

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Writing Copywriting Copywriter Communication 252

Credible Content

OCTOBER 19, 2022

SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Here are four tips and tools for better SEO copywriting: 1. Write for your audience first.

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Copywriting Copywriter SEO Search Engine Optimization 130

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.

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Copywriting Copywriter Script Marketing Copy 122

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting.

Copywriting 130

Copywriting Copywriter Persuasion Writing 130

Ashleyn Writes

MAY 3, 2023

After what seems like dozens of hours playing inside of AI copywriting programs, reading so many articles, taking a course or two, and going down some Twitter rabbit holes, I can now safely say that AI has landed a job inside my biz. I like to think of it as my junior copywriting assistant. It’s been a huge help. A sales email?

Copywriting 130

Copywriting Copywriter Copy Food 130

Ashleyn Writes

OCTOBER 18, 2021

Confused about how to organize your website when you have multiple audiences in your business?? That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to. I experienced this for years when I had calligraphy and copywriting under one roof.

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Audience Brand Copywriting Copywriter 130